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Personal Brand by Twitter @TaschaSaunders
Personal Brand by Twitter @TaschaSaunders
About Me
NAME:                          Natascha ‘Career Coach | Poochie’ Saunders
EDUCATION:                     UMASS Amherst (BS)
                               Johnson & Wales University (MBA)
                               Northeastern University (MS)
                               Northeastern University (Ed.D) ,Current
                               Harvard Kennedy School, (Executive Education in LOA), Current

 ENTREPRENEUR:                 CEO | Founder of The Youth Career Coach Inc.

 Current Employers:            Faculty at Northeastern Univ. | Univ. of Rhode Island | Suffolk Univ.
                               Consultant, EnCompass Education

 Former Employers:             MIT Sloan | Boston University | Johnson & Wales University |State Street |
                               A.G.Edwards |Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth |
                               Swarovski | Candy Ford Modeling | Roxbury Public Defenders | InCert
                               Software | Pitney Bowes | Bally’s Total Fitness | Reggie Lewis

 Hobbies:                      Tennis, Piano, Cooking, Tae-Kwon-Do
 Greek Organizations:          Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho
 Cool facts:                   Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)
 Awards:                       Tory Johnson’s Women for Hire, Daring Doer, 2011
                               Mass Housing | Mass Impact, Change Agent, 2011
                               Harvard ‘WECAN’ Woman of the Year, 2010
5/11/2012               www.theyouthcareercoach.com
    What is a Personal Brand
    Who is Personal Branding for
    Where & When is Branding in play
    Personal Branding Quiz
    How to discover your Brand
    Create a Personal Branding Statement Action
    M.I.C.R.O by Tascha
    Extras
    Wrap Up
5/11/2012      www.theyouthcareercoach.com | www.nataschasaunders.com
   Personal branding, by definition is the
    process by which we market ourselves to
    others.

   It’s how you position yourself for success
    using today’s resources.



              www.theyouthcareercoach.com | www.nataschasaunders.com   5/11/2012
Many people think personal branding is only for individuals such as:




5/11/2012         www.theyouthcareercoach.com | www.nataschasaunders.com
    When you walk out the door
    Events/Gatherings
    Family
    Online
    On the street




5/11/2012      www.theyouthcareercoach.com | www.nataschasaunders.com
ACTION

    Assessment…….
    Discussion




5/11/2012    www.theyouthcareercoach.com
       Assessments: Myers Briggs | Jung Typology, Transferable
        Skills, Job Assessment, Habits | Natural etc.

       Have you ever been called intelligent, humorous, arrogant,
        networker, or analytical by peers? Conduct a survey…..

       Look in the mirror! What is your Vision?

       Write your obituary

       Create a Personal Brand Statement (Elevator Pitch) & get
        feedback

        “Start with the end in mind. ”
5/11/2012
            ~ Stephen R. Covey, The 7 Habits of Highly Effective People
                                                               www.theyouthcareercoach.com
ACTION
    Create                                                            Elevator
    Partner to Share                                                   Pitch
    Give feedback                                                     Handout
    2-4 volunteers to share to all 
                                                                      *optional*
Example of a personal branding statement:
  "A divorced woman who specializes in helping divorcing couples find
  mutually acceptable custody solutions, and helps each get back on the
  road to mutual happiness for not only them but for their children.
I energize, focus and align manufacturing organizations, resulting in
    sustainable acceleration of processes, reduction in waste, and growth of
    profits.
I love helping people to develop a unique Personal Brand. A brand that
    represents who they are on the inside and expresses itself authentically
    on the outside.

5/11/2012             www.theyouthcareercoach.com
    Materials
            ▪ Business Card, Resume, Cover Letter, References
 Image
            ▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
    Communication
            ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,
              legs etc.), Email, Phone, Text, IM

    Reputation
            ▪ Family, Friends, Associations, Network, Return the favors,
              Giver
    Online
            ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,
              Youtube Presentations
5/11/2012
             www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™
Personal Brand by Twitter @TaschaSaunders
Personal Brand by Twitter @TaschaSaunders
    Why do you write them?
    Styles (Paragraph | Bullets)
    Addressing the letter to whom
    Content
            ▪ Why are you interested in the position, and this company
              (brochure, mission, values, leaders)?
            ▪ Review the Job Description! What did they say they wanted in
              a candidate?
            ▪ Make the Match (Skills/Qualifications vs. What you have)
            ▪ Transferable skill set | Explain that you have the skills
              (jobs, courses, volunteer etc.) (Handout)
    Cover Letter Evaluation Checklist (Handout)
5/11/2012               www.theyouthcareercoach.com
Resume Self
                                                                             Critique
    Purpose | Legal Document
    Length
    Accomplishment Statements (PAR, Verb Tense)
    #’s (People, Hours, Money, etc.)
    Headings (Career Accomplishments, Project Based
     Experience, Presentations, Hobbies | Interests)
    Not just Spell Check
    Action Verbs | Your language | Communication (Handout)
    Websites (On resume & Online Resume Websites/Portfolios)
    Resume Evaluation Check List (Handout)
    Extra:
       Letters/Verbal Recommendations (Can impact you getting hired,
            Must verify your cover letter & resume)

5/11/2012               www.theyouthcareercoach.com | www.nataschasaunders
Personal Brand by Twitter @TaschaSaunders
Personal Brand by Twitter @TaschaSaunders
Three elements of communication – and the so called
 “7%-38%-55% Rule”
 What percentage out of 100% does the following play in
 communication?
             Body Language
             Tone of Voice
             Words




1971 by Albert Mehrabian (currently Professor Emeritus of Psychology, UCLA).
Personal Brand by Twitter @TaschaSaunders
    Linked In (handout)
                  Create a strong profile (handout)
                  Read other profiles in your field
                  Requesting an Introduction
                  Ask everyone & anyone if you can add them & search who they are connected to
                  Groups (Alumni, Industry, Start your Own)
                  Add projects, books etc. on your profile
                  Headshot (BostonCasting.com | http://www.valenciofoto.com/)

    Blogger |Word Press | Newsletter | Website | Magazine | Paper
                Google Search *Can we find you? What comes up?*
    Slideshare
    Youtube Channel
                Expertise, Any features of you online anywhere?

    Facebook
                Essence Magazine
                Black Enterprise Magazine
                Subscribe even if you can’t friend, Read their About Tabs, Simply Hired & Glassdoor
    Twitter
                Direct Message to the President of Internships.com
                Macy’s Marketing Department for a Student Perfume Creator
5/11/2012                                                                            www.theyouthcareercoach.com
5/11/2012   www.theyouthcareercoach.com
Personal Brand by Twitter @TaschaSaunders
Jeffrey Gitomer’s
    Little Black Book of Connections
                 6.5 Assets
   For Networking Your Way to RICH
                Relationships

                 Quiz….
“It’s not who you know it’s who knows you.”
           Jeffrey Gitomer , Author
DO’S
 Ask for business cards & organize them in Excel, and
  LinkedIn *ask for permission* & write on the back of the card
 Update your contacts w/ what your doing – you may need
  a reference, send notes once to twice a year
 Positive attitude and SMILE (pearl white teeth and great
  breath)
 Listen and follow through, make a personal connection
 Practice your Elevator Pitches



                      A 2012 survey of more than 2,000 adults conducted by Glassdoor and
                      Harris Interactive found that 52% trust friends and family when making
                      job decisions, 14% trust reviews, 5% trust a company's website and 2%
                      trust the company's recruiters.
   “I think that it would be useful to reiterate that
    young professionals should send a follow up
    email. Over the past few weeks, I received several
    e-mails from individuals who were applying for
    the … position. I answered their questions and
    concerns, and then I never heard back from them
    again. It would have been nice to hear whether
    they made it to the next round or even if they did
    not get the job. In the latter case, I could send
    their resume through a different channel or
    perhaps even get some feedback for them as to
    why they did not get the job that might be useful
    in future interviews.”
5/11/2012   www.theyouthcareercoach.com
Personal Brand by Twitter @TaschaSaunders
    Materials
            ▪ Business Card, Resume, Cover Letter, References
 Image
            ▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
    Communication
            ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,
              legs etc.), Email, Phone, Text, IM

    Reputation
            ▪ Family, Friends, Associations, Network, Return the favors,
              Giver
    Online
            ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,
              Youtube Presentations
5/11/2012
             www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™
Personal Brand by Twitter @TaschaSaunders

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Personal Brand by Twitter @TaschaSaunders

  • 3. About Me NAME: Natascha ‘Career Coach | Poochie’ Saunders EDUCATION: UMASS Amherst (BS) Johnson & Wales University (MBA) Northeastern University (MS) Northeastern University (Ed.D) ,Current Harvard Kennedy School, (Executive Education in LOA), Current ENTREPRENEUR: CEO | Founder of The Youth Career Coach Inc. Current Employers: Faculty at Northeastern Univ. | Univ. of Rhode Island | Suffolk Univ. Consultant, EnCompass Education Former Employers: MIT Sloan | Boston University | Johnson & Wales University |State Street | A.G.Edwards |Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth | Swarovski | Candy Ford Modeling | Roxbury Public Defenders | InCert Software | Pitney Bowes | Bally’s Total Fitness | Reggie Lewis Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07) Awards: Tory Johnson’s Women for Hire, Daring Doer, 2011 Mass Housing | Mass Impact, Change Agent, 2011 Harvard ‘WECAN’ Woman of the Year, 2010 5/11/2012 www.theyouthcareercoach.com
  • 4. What is a Personal Brand  Who is Personal Branding for  Where & When is Branding in play  Personal Branding Quiz  How to discover your Brand  Create a Personal Branding Statement Action  M.I.C.R.O by Tascha  Extras  Wrap Up 5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com
  • 5. Personal branding, by definition is the process by which we market ourselves to others.  It’s how you position yourself for success using today’s resources. www.theyouthcareercoach.com | www.nataschasaunders.com 5/11/2012
  • 6. Many people think personal branding is only for individuals such as: 5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com
  • 7. When you walk out the door  Events/Gatherings  Family  Online  On the street 5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com
  • 8. ACTION  Assessment…….  Discussion 5/11/2012 www.theyouthcareercoach.com
  • 9. Assessments: Myers Briggs | Jung Typology, Transferable Skills, Job Assessment, Habits | Natural etc.  Have you ever been called intelligent, humorous, arrogant, networker, or analytical by peers? Conduct a survey…..  Look in the mirror! What is your Vision?  Write your obituary  Create a Personal Brand Statement (Elevator Pitch) & get feedback “Start with the end in mind. ” 5/11/2012 ~ Stephen R. Covey, The 7 Habits of Highly Effective People www.theyouthcareercoach.com
  • 10. ACTION  Create Elevator  Partner to Share Pitch  Give feedback Handout  2-4 volunteers to share to all  *optional* Example of a personal branding statement: "A divorced woman who specializes in helping divorcing couples find mutually acceptable custody solutions, and helps each get back on the road to mutual happiness for not only them but for their children. I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits. I love helping people to develop a unique Personal Brand. A brand that represents who they are on the inside and expresses itself authentically on the outside. 5/11/2012 www.theyouthcareercoach.com
  • 11. Materials ▪ Business Card, Resume, Cover Letter, References  Image ▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar  Communication ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms, legs etc.), Email, Phone, Text, IM  Reputation ▪ Family, Friends, Associations, Network, Return the favors, Giver  Online ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google, Youtube Presentations 5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™
  • 14. Why do you write them?  Styles (Paragraph | Bullets)  Addressing the letter to whom  Content ▪ Why are you interested in the position, and this company (brochure, mission, values, leaders)? ▪ Review the Job Description! What did they say they wanted in a candidate? ▪ Make the Match (Skills/Qualifications vs. What you have) ▪ Transferable skill set | Explain that you have the skills (jobs, courses, volunteer etc.) (Handout)  Cover Letter Evaluation Checklist (Handout) 5/11/2012 www.theyouthcareercoach.com
  • 15. Resume Self Critique  Purpose | Legal Document  Length  Accomplishment Statements (PAR, Verb Tense)  #’s (People, Hours, Money, etc.)  Headings (Career Accomplishments, Project Based Experience, Presentations, Hobbies | Interests)  Not just Spell Check  Action Verbs | Your language | Communication (Handout)  Websites (On resume & Online Resume Websites/Portfolios)  Resume Evaluation Check List (Handout)  Extra:  Letters/Verbal Recommendations (Can impact you getting hired, Must verify your cover letter & resume) 5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders
  • 18. Three elements of communication – and the so called “7%-38%-55% Rule” What percentage out of 100% does the following play in communication? Body Language Tone of Voice Words 1971 by Albert Mehrabian (currently Professor Emeritus of Psychology, UCLA).
  • 20. Linked In (handout)  Create a strong profile (handout)  Read other profiles in your field  Requesting an Introduction  Ask everyone & anyone if you can add them & search who they are connected to  Groups (Alumni, Industry, Start your Own)  Add projects, books etc. on your profile  Headshot (BostonCasting.com | http://www.valenciofoto.com/)  Blogger |Word Press | Newsletter | Website | Magazine | Paper  Google Search *Can we find you? What comes up?*  Slideshare  Youtube Channel  Expertise, Any features of you online anywhere?  Facebook  Essence Magazine  Black Enterprise Magazine  Subscribe even if you can’t friend, Read their About Tabs, Simply Hired & Glassdoor  Twitter  Direct Message to the President of Internships.com  Macy’s Marketing Department for a Student Perfume Creator 5/11/2012 www.theyouthcareercoach.com
  • 21. 5/11/2012 www.theyouthcareercoach.com
  • 23. Jeffrey Gitomer’s Little Black Book of Connections 6.5 Assets For Networking Your Way to RICH Relationships Quiz…. “It’s not who you know it’s who knows you.” Jeffrey Gitomer , Author
  • 24. DO’S  Ask for business cards & organize them in Excel, and LinkedIn *ask for permission* & write on the back of the card  Update your contacts w/ what your doing – you may need a reference, send notes once to twice a year  Positive attitude and SMILE (pearl white teeth and great breath)  Listen and follow through, make a personal connection  Practice your Elevator Pitches A 2012 survey of more than 2,000 adults conducted by Glassdoor and Harris Interactive found that 52% trust friends and family when making job decisions, 14% trust reviews, 5% trust a company's website and 2% trust the company's recruiters.
  • 25. “I think that it would be useful to reiterate that young professionals should send a follow up email. Over the past few weeks, I received several e-mails from individuals who were applying for the … position. I answered their questions and concerns, and then I never heard back from them again. It would have been nice to hear whether they made it to the next round or even if they did not get the job. In the latter case, I could send their resume through a different channel or perhaps even get some feedback for them as to why they did not get the job that might be useful in future interviews.”
  • 26. 5/11/2012 www.theyouthcareercoach.com
  • 28. Materials ▪ Business Card, Resume, Cover Letter, References  Image ▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar  Communication ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms, legs etc.), Email, Phone, Text, IM  Reputation ▪ Family, Friends, Associations, Network, Return the favors, Giver  Online ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google, Youtube Presentations 5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

Editor's Notes

  1. Let’s take an informal survey. How many of you use these by a show of hands? If so, for what reason? Blackplanet led me to an interview for Black History Mon
  2. Thoughts? Has anyone ever heard this before?
  3. Do you have a brand? If so, what is it? If not, what would you like it be?
  4. Why is having a personal brand important? By branding yourself effectively you will: Establish yourself as an expert in your chosen field.Build a solid reputation within your industry.Increase your notoriety and improve your perceived value in the marketplace.
  5. Take Personal Branding Quiz (Answer True or False, or Unsure)
  6. ACTIVITY: Time to Create your Own Personal Branding StatementNote: Vision Statement Guidebook can be found under the resources tab of my website www.theyouthcareercoach.com
  7. What makes you unique? What do you want to be known for? How are you helping? What do you specialize in? What is the end result you hope to achieve?
  8. Please note these M.I.C.R.O – this enables you to do your own personal assessment.
  9. http://careers.gmu.edu/student/jobhunt/letters/lettersoutline.cfm
  10. Experience is Paid or Unpaid
  11. Influenced by so many others.. I want you to think about you….
  12. Stories | Miscommunication| What do you want me to think about you?
  13. Let’s go back to the 1st question I asked regarding – who uses what social media outlet for branding……
  14. Network quote…now this was in 2009 I believe when I pulled this but it is still valid.. It’s relationship building… Buffalo Bills – Airplane / Student @ Splash / Party/ Bentley Seminar, You all give me examples/ Why(explore, identify, build, your future)Who(family/friends (auto detail shop), alumni, hs, parents (Bruins Hat), teachers) What (a system to share information, personal)When(church, bus, food, mechanic) Where(Social Media including: Blackplanet) Groups/Member of Associations, AKA, GMU, Church (ex. My project) How (Old School Letters, Elevator Pitch (Handout), Give a Presentation, Informational Interview, Business Cards)
  15. I’m going to add and HOW