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Roman Mandrick_AltMarketing_Riga

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New Marketing Philosophy: pressure VS. inspiration. Roman Mandrick, KSAN CEO speech at Alternative Marketing Conference, Riga, 21.04.08

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Roman Mandrick_AltMarketing_Riga

  1. 1. The marketing alternative: pressure vs. inspiration
  2. 3. <ul><li>No value </li></ul>
  3. 4. <ul><li>Didn’t listen </li></ul>
  4. 5. <ul><li>Too intrusive </li></ul>
  5. 6. B BUY!!!
  6. 7. New marketing philosophy
  7. 8. Honesty: no manipulation
  8. 9. <ul><li>Will It Blend </li></ul><ul><li>20MM+ views </li></ul><ul><li>Free PR: TV, radio, press </li></ul>
  9. 10. Give value
  10. 11. <ul><li>Nike+ </li></ul><ul><li>the World largest running community </li></ul><ul><li>50MM+ miles </li></ul>
  11. 12. Mindset relevance
  12. 13. <ul><li>Gurmanaut </li></ul><ul><ul><li>3 + million visits virally engaged </li></ul></ul><ul><ul><li>Self-developing social media with 260 K audience a month </li></ul></ul><ul><ul><li>60K links to the site </li></ul></ul><ul><ul><li>40+ spontaneous self-organizing communities: AWA (Alien Women Association), Marriage Palace etc. </li></ul></ul>
  13. 14. 1. Honesty: no manipulation 2. Value 3. Mindset relevance <ul><li>New marketing philosophy </li></ul>
  14. 15. Roman Mandrick [email_address]

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