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Make post launch a success

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Ground Control 2017 Talk.

It’s launch day! You and your team have worked hard to achieve this — the moment when you release your client’s website into the wild, ready to go off and live on its own. But wait! Is the client’s team equipped to handle the growing needs of their new website? Who will be making needed updates? Are other team members involved in content maintenance decisions? And will your client be able to deal with the design and development needs of the site as the site’s purpose grows?

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Make post launch a success

  1. 1. MAKE POST- LAUNCH A SUCCESS Ground Control 2017 Natalie Semczuk @talkanatalka
  2. 2. Hello
  3. 3. LET’S TALK PROJECTS
  4. 4. A QUICK STORY…
  5. 5. THE WORST FEELING IS HANDING OVER A PROJECT THAT A CLIENT CAN’T MAINTAIN
  6. 6. PROJECT MANAGERS HOLD THE KEYS TO A PROJECT
  7. 7. OUR PROJECTS HAVE PROCESSES • Project definition/start point • Work on deliverables • Test/refine • Launch
  8. 8. WE INVOLVE OUR CLIENTS AND STAKEHOLDERS • Discovery • Scope • Clarification • Testing • Demos • Training
  9. 9. BUT WHAT ELSE CAN WE DO?
  10. 10. POST- LAUNCH
  11. 11. WHAT PIECES OF CONTENT WILL GET UPDATED?
  12. 12. DOES THE CLIENT HAVE A TEAM IN PLACE TO UPDATE THE NEW SITE?
  13. 13. WHO ELSE IS INVOLVED IN MAINTENANCE DECISIONS?
  14. 14. WHAT DOES THE CONTENT PROCESS LOOK LIKE? From decision to content creation to approval to posting.
  15. 15. IS THERE A DESIGN/ DEVELOPMENT PLAN IN PLACE?
  16. 16. WHAT ABOUT SECURITY, UPDATES, AND INFRASTRUCTURE SUPPORT?
  17. 17. SOME CLIENTS HAVE SOME OF THIS COVERED. MOST DON’T HAVE ALL.
  18. 18. WE CAN REVERSE ENGINEER OUR PROCESSES TO INCLUDE EDUCATION + EXPECTATIONS
  19. 19. PRE- PROJECT Activity
  20. 20. WHAT QUESTIONS MIGHT YOU ASK ABOUT SITE & CONTENT MANAGEMENT? Activity
  21. 21. THE IMPORTANCE OF DISCOVERY
  22. 22. SET EXPECTATIONS ABOUT POST- LAUNCH BY ASKING UP-FRONT
  23. 23. GET THE STAKEHOLDER TEAM ON BOARD WITH THEIR RESPONSIBILITIES AFTER LAUNCH
  24. 24. FROM DISCOVERY TO PROJECT PLANNING
  25. 25. GREAT PROCESSES ENCOURAGE POST-LAUNCH SUCCESS
  26. 26. CAPTURING CONTENT MANAGER WORKFLOWS HELPS US DESIGN & DEVELOP BETTER
  27. 27. CREATE A CONTENT WORKFLOW & RESPONSIBILITIES MAP
  28. 28. RACI MATRIX FOR POST- LAUNCH PLANNING
  29. 29. RACI = RESPONSIBLE ACCOUNTABLE CONSULTED INFORMED
  30. 30. RESPONSIBLE Who does the work to achieve the task?
  31. 31. ACCOUNTABLE Who is responsible for the correct and thorough completion of the task?
  32. 32. CONSULTED Who provides information for the project and communicates regarding the tasks/projects?
  33. 33. INFORMED Who needs to be informed of progress and is affected by the outcome of the tasks?
  34. 34. PRE-PLAN THE MAINTENANCE WORKFLOW Activity
  35. 35. GET CLIENTS THINKING ABOUT THEIR OWN PROCESS
  36. 36. MANAGE EXPECTATIONS ABOUT PROJECT USE CASES FROM THE START
  37. 37. SOME CAN BE EXTREMELY SIMPLE:
  38. 38. OR IT COULD BE MUCH MORE COMPLEX: csffct.co/RGfGOu
  39. 39. PRE- LAUNCH
  40. 40. GIVE CLIENTS THE TOOLS TO MANAGE THEIR SITES
  41. 41. HOW CAN WE ENSURE THEY’RE EDUCATED AND PREPARED?
  42. 42. “PHASE 2”
  43. 43. ITERATIVE PROCESSES
  44. 44. FEATURE DEVELOPMENT
  45. 45. UPDATES/ MAINTENANCE PACKAGES
  46. 46. TYPICAL “LIFESPAN” OF A WEBSITE
  47. 47. PROCESSES NEED FEEDBACK LOOPS
  48. 48. Planning —> Research —> Design —> Development —> Launch —> Maintenance
  49. 49. Planning —> Research —> Design —> Development —> Launch —> Maintenance
  50. 50. Planning —> Research —> Design —> Development —> Launch —> Maintenance
  51. 51. SETTING UP PROJECTS FOR POST-LAUNCH SUCCESS REQUIRES PLANNING
  52. 52. PRE-PROJECT QUESTIONS AND RESPONSIBILITY PLANNING
  53. 53. DURING THE PROJECT, CONTENT AND SITE MANAGEMENT WORKFLOWS MUST BE CONSIDERED
  54. 54. POST-LAUNCH EXPECTATION SETTING, TRAINING, AND UPKEEP
  55. 55. LEADS TO: MORE MANAGEABLE WEBSITES, MORE UPDATED CONTENT, HAPPIER USERS ON BACK AND FRONT END
  56. 56. THANK YOU! Natalie Semczuk @talkanatalka natalie@goodmerit.co goodmerit.co talkanatalka.com

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