4 Tips to Improve Your Email Marketing? By Natalie Giddings !
Keep It Light The average reader skims a newsletter for 51 seconds. Don’t squeeze too much information on the page. ! ! 3 or 4 major headings with 25-35 words per story maximum. Then add a link back to your website for the full story. !
Add More Links Research shows that the more links you add, the more activity happens and higher the click through rate. It is just another way for you to be helpful.!
Add Smiley Faces Studies have shown that people are naturally drawn to human faces. Indeed click through rates can increase by up to 90%. !
Measure!Measure Measure Highly advance reporting is already! built in to any good email program. ! The only way to truly learn what ! makes your gets your audience attention. You must familiarise ! yourself with the reporting.! !
Did you know? •! Email marketing has the best ROI per dollar spent then any other medium.! •! There is predicted to reach 3.8 billion email accounts by 2014.! •! 74% of online adults prefer email for commercial communication.! Click here to preview the‘Effective Email Marketing Guide’ By