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5 Ways To Win
Leadership
Applause
Natalie Benamou
WHAT YOU WILL DISCOVER
‣ Before, During & Post Event: Action steps that will get you noticed.
‣ Increase Your Visibility: ...
GREAT THINGS ARE DONE BY
A SERIES OF SMALL THINGS
BROUGHT TOGETHER.
– VINCENT VAN GOGH
Natalie Benamou
‣ Find Out What Leaders Really Want. Everyone
assumes that attending a show is about the sales
formula of cost per lead wh...
‣ Show Them What You've Got. One of the best
ways to wow leaders is to work your magic right in
front of them. Can you get...
‣ Encourage Interaction. Say you've got an
executive in your booth. Step aside and
encourage THEM to interact with anyone ...
‣ Extend Key Connections. What is the first
thing that happens after a show? Leads are
distributed and then what? It can f...
‣ Create A Trade Show Playbook. Track
progress before, during and post-events.
‣ Be Consistent, Flexible, Adaptable and
Fo...
Dare Greatly and Take Action.
Natalie Benamou
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5 Ways to Win Leadership Applause

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Marketers and Exhibit Managers can use these 5 tips to win leadership support after your next trade show. Action steps will help you implement a plan that will get you noticed. Find out how you can help executives with their initiatives and download this easy to follow plan today.

Published in: Marketing
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5 Ways to Win Leadership Applause

  1. 1. 5 Ways To Win Leadership Applause Natalie Benamou
  2. 2. WHAT YOU WILL DISCOVER ‣ Before, During & Post Event: Action steps that will get you noticed. ‣ Increase Your Visibility: How to get on leadership’s radar. ‣ Strategy For Your Next Review: Create A Powerful Playbook. TABLE OF CONTENTS How To Win Leadership Applause Natalie Benamou
  3. 3. GREAT THINGS ARE DONE BY A SERIES OF SMALL THINGS BROUGHT TOGETHER. – VINCENT VAN GOGH Natalie Benamou
  4. 4. ‣ Find Out What Leaders Really Want. Everyone assumes that attending a show is about the sales formula of cost per lead which is the traditional method of measuring against your budget. ‣ ROI-It is different for every marketing program. If leads aren’t being tracked at your show and you have an exhibit for a show like CES where you get literally thousands of people in your booth then your goal for metrics might be impressions, competitive viability or meeting with the financial analysts from Wall Street instead of number of leads. Action Step: Schedule a strategy session with leaders in sales and marketing 6 months out from the event. Win Leadership Applause! Natalie Benamou
  5. 5. ‣ Show Them What You've Got. One of the best ways to wow leaders is to work your magic right in front of them. Can you get an executive to be at your trade show booth for some portion of the event? ‣ Demonstrate the Strategy. Show leaders their why will help not only boost your image but when they can hear directly from the customers it helps form future planning more effectively. Action Step: Make a list of executives to attend an upcoming show and invite them. Win Leadership Applause! Natalie Benamou
  6. 6. ‣ Encourage Interaction. Say you've got an executive in your booth. Step aside and encourage THEM to interact with anyone who stops by the booth. Customers will eat it up! They love these personal touches and the idea that they are important enough to warrant a conversation with such an important business leader. ‣ Support The Executive Team. Plan in advance and make sure they have time to meet with customers either in the booth or in a meeting room on the show floor. . Action Step: Plan meetings ahead with industry leaders and key customers for your leadership to meet at the show. Win Leadership Applause! Natalie Benamou
  7. 7. ‣ Extend Key Connections. What is the first thing that happens after a show? Leads are distributed and then what? It can feel like crickets until the next event. ‣ Stay In Contact: Make it a point to support and encourage any of the connections the leader met with at the show stays in contact with them. Action Step: Reach out to their team to ensure they have the opportunity for follow up conversations. Win Leadership Applause! Natalie Benamou
  8. 8. ‣ Create A Trade Show Playbook. Track progress before, during and post-events. ‣ Be Consistent, Flexible, Adaptable and Focused. and demonstrate these same attributes in the execution of your plan. Action Step: Schedule a post-show meeting and provide the information leaders need to prove effectiveness at their performance evaluation. Include how their involvement at the event boosted sales rep morale, helped customers feel valued and it will lead to future sales opportunities. Win Leadership Applause! Natalie Benamou
  9. 9. Dare Greatly and Take Action. Natalie Benamou

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