E-marketing in Russian social media

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Russian social media for travel agencies

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E-marketing in Russian social media

  1. 1. E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010
  2. 2. E-marketing ?..
  3. 3. <ul><li>...ACHIEVING YOUR </li></ul><ul><li>MARKETING GOALS </li></ul>
  4. 4. <ul><li>BRAND AWARENESS </li></ul><ul><li>INFORMING </li></ul><ul><li>ATTRACTING CUSTOMERS </li></ul><ul><li>MAINTAINING PUBLIC IMAGE </li></ul><ul><li>INCREASING SALES </li></ul><ul><li>EMOTIONAL CONTACT </li></ul>
  5. 5. 1,5 billions Internet users in the World 50 000 000 Russian Internet users
  6. 6. <ul><li>Every 7 th </li></ul><ul><li>Internet-user </li></ul><ul><li>read </li></ul><ul><li>blogs of others </li></ul>
  7. 7. 18 000 000 internet-blogs in Russian
  8. 8. <ul><li>Russia holds </li></ul><ul><li>the 1 st place </li></ul><ul><li>in the World </li></ul><ul><li>in involvment </li></ul><ul><li>in social networks </li></ul>
  9. 9. Every day 200 .000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs
  10. 10. Why is it important for your business?
  11. 11. How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs
  12. 12. Some statistics 34% writes in blogs about their impressions on products and brands 32% believes bloggers, who writes about products and brands 55% believes people with detailed blog's profile
  13. 13. Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru
  14. 14. Topics valuable for Russian tourists Travel stories ,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine
  15. 15. Monitoring <ul><li>How do you know that you are mentioned in blogs ? </li></ul>
  16. 16. Query language <ul><li>Туризм </li></ul><ul><li>Туризм & Финляндия </li></ul><ul><li>Финляндия (туризм | путешествие | поездка ) - Хельсинки </li></ul>
  17. 17. Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/
  18. 18. ''Отпуск в Финляндии''
  19. 19. For comparison
  20. 20. For comparison
  21. 21. Success stories
  22. 22. Canada invites you! Ролик на Youtube Смотрим видео
  23. 23. 32000 views in 2 months <ul><li>And more! </li></ul>
  24. 24. How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook -  http://facebook.com/keepexploring Twitter -  http://twitter.com/keep_exploring And website : http://www.canada.travel
  25. 25. 14 594 ''Like'' on the Facebook
  26. 26. 2301 followers on Twitter
  27. 27. Cheaptrip
  28. 28. How do they do it?
  29. 29. Cheaptrip on Twitter
  30. 30. Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!
  31. 31. How do you get recognized? <ul><li>FREE ways to get promoted </li></ul><ul><li>over Internet </li></ul>
  32. 32. Social bookmarks <ul><li>Social notes </li></ul><ul><li>in Internet </li></ul>
  33. 33. <ul><li>Web 2.0 </li></ul><ul><li>News - </li></ul><ul><li>Post & </li></ul><ul><li>Vote </li></ul>
  34. 34. Social news <ul><li>smi2.ru </li></ul><ul><li>news2.ru </li></ul><ul><li>newsland.ru </li></ul><ul><li>vkurse.ru </li></ul>
  35. 35. <ul><li>Social objects </li></ul><ul><li>attract millions </li></ul>
  36. 36. Social objects
  37. 37. Inspired by Iceland
  38. 38. Results <ul><li>800 000 views on Vimeo </li></ul><ul><li>500 000 views on official website </li></ul><ul><li>On the TOP of Facebook during a week </li></ul><ul><li>2 000 000 tweets on Twitter </li></ul>
  39. 39. 5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote
  40. 40. Feel free to ask any questions . <ul><li>Natalia Koroleva </li></ul><ul><li>cell.:+7 905 546 11 53 </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>skype: shokopay </li></ul><ul><li>www: Remarkable.ru </li></ul><ul><li>Thank you </li></ul><ul><li>for your attention! </li></ul>

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