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  1. 1. Are you male or female? 40% 60% Female Male From this we can simply define who our target audience research revolves around – there is a larger group of females participating in this questionnaire meaning the results could possibly be biased as the results will be more female orientated.
  2. 2. What age bracket are you in? 0% 0% 15% 85% (10-14) (15-20) (21-26) From these results we can determine the target audience will range from mostly teenagers to adults from 15-27+ years old. Although, we can argue that these results are unreliable seeing as no 10-14 or 21-26 year olds were asked but this is due to previous research and knowing that horror films are usually watched by teenagers no younger than 15. (27+)
  3. 3. What is your ethnicity? 25% 5% 25% 10% 20% [PERCENTAGE] White British Black African Asian Oriental Mixed Race This shows us that our target audience is multi-cultural meaning our results are not biased and can be generalized to a wider audience. Black Carribean Other
  4. 4. What is your preferred genre? 5% 25% 25% 15% Comedy Horror 30% Thriller These results show us a variety of different views in terms of what genres are most popular. Horror films followed by romance are the most popular genres – this shows us that people are more likely to watch a horror film meaning our opening sequence would intrigue a larger target audience. Romance Other
  5. 5. Would you prefer watching a film in cinema or wait until the DVD comes out? 25% 75% Cinema DVD This shows us that people prefer to be socially active rather than staying at home – this can also infer that people prefer watching films with their friends rather than staying at home.
  6. 6. On a scale of 1-10 how would you rate horror films? 1 meaning you love them and 10 meaning you hate them 5% 15% 35% 25% From this we can see that horror films are popular and only a small percentage do not like them – this supports the ‘What is your favourite genre?’ question in confirming that horror films are one of the most favoured genres 20% (1-2) (3-4) (5-6) (7-8) (9-10)
  7. 7. What's your favourite horror film? 14% 5% 14% 14% 9% 5% 5% 19% 5% 5% 5% From these results we can see that the most popular type of horror films are those that entail demonic possession or some type of blood shed – the most unpopular films are the older ones which shows that the generation of horror films is advancing . Chuckie and the Bride Saw The Grudge The Omen The Exorcist 13 Ghost Mama The Ring Insidious Prom Night None, Don't watch horror films
  8. 8. How often do you go cinema? 30% 35% 35% 1-3 times every fortnight Once every 4+ months This helps us define the target demographic as it shows us how many people would actually go watch the film, which would help if this was going to turn into an actual film as it would define the profit the film would make in terms of views. Once a month
  9. 9. What horror films have you recently watched and enjoyed? From this we can see a significance 3%6% 3% 3% 3% 3% 3% 3% 3% 3% 6% 8% 3% 19% 11% 8% 3% 6% 3% 3% difference between films especially with insidious, this shows us that our target audience prefer newer films rather than older ones, the second highest is Saw, this film is frequently shown on TV & although it could be classed as old it has multiple parts to it which keeps the film fresh in the audiences mind – this shows us that the audience prefer films that are well known & everyone is watching rather than old films which have been forgotten about, for example: The Shining. We can also see the type of horror films people prefer to watch are Graphical or Paranormal. Human centipede Insidious Saw The Conjuring Final Destination The Shining Last house on the left Exorcism of Emily Rose Sinister Mama 13 Ghost Chucky Carrie Prom Night The Devil Women in Black Paranormal Activity Texas Chainsaw Massacre Scream None
  10. 10. Why do you watch horror films? 15% 10% 50% 25% For the thrill To be scared This simply shows us why audiences tend to watch horror films, half of the participants answered ‘For the thrill’ meaning that when thinking of an effective narrative the viewer must immediately begin to feel tension and suspense in order for them to be intrigued enough to continue to watch. Entertainment Because your friends watch it
  11. 11. What type of setting would you like to see in a horror film? 5% 15% 25% 20% 35% Domestic Setting Forest Other This links with the ‘What type of horror films do you prefer’ question when saying that they preferred paranormal films, from this we see that they prefer Haunted Houses which is usually associated with paranormal settings – again, this shows that the target audience prefers to be intact with the latest and most popular. Haunted House Isolated outdoor locations
  12. 12. What type of villain do you like? 5% 14% 29% 38% This again links with the results that paranormal films are mostly preferred. Demons are also associated with ‘thrilling’ scenes therefore giving us an idea of what to include in the opening sequence. 14% Ghost Demon Murderer Psycopath Other
  13. 13. What type of horror films do you prefer? 10% 20% 15% 40% 10% Psychological Non-Fictional Graphical Paranormal From this we can see that the most preferred type of horror film is paranormal which matches with personal research in the increase of Paranormal films – this shows as well, that the audiences are up with the latest films. 5% Fictional Other
  14. 14. What attracts you to a film? 5% 20% 10% 65% Actors/Actresses Story Line Director/Producer Culture/Location 0% This shows us the importance of the story line which also shows us that we must include a clear showing of the narrative during the opening sequence in order for the viewer to carry on watching. Special Effects
  15. 15. How often do you watch horror films? 10% This shows us that audiences are up with the latest horror films seeing as a new horror film will tend to come out once every month. [PERCENTAGE] 50% 1-3 times every fortnight Once every 6 months Once a month