Abenteuerrausch Blog English2


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Abenteuerrausch Blog English2

  1. 1. Abenteuerrausch.de<br />The Blog for Globetrotter, Roadtripper andVagabonds<br />
  2. 2. Inhalt<br /><ul><li> The Domain and its Meaning
  3. 3. Target Group
  4. 4. What Do We Aim To Offer Our Readers?
  5. 5. Themes and Content
  6. 6. Our Procedure
  7. 7. Competitors
  8. 8. Layout
  9. 9. Social Media & User Integration</li></li></ul><li>The Domain and its meaning<br />Abenteuerrausch represents adrenalin, the passion for travelling, the aim of experiencing new traditions and cultures, freedom, joy, to explore new and unknown territory, spontanity and uncertainty, to let go and enjoy the moment, to be happy and to share ones happiness with others, to be in constant movement, to be independent, to learn new things and to slap through, to explore the colorful world and to just drift, not knowing what expects yourself tomorrow, to be flexible and without demand, to live your life to the fullest. <br />
  10. 10. In Images this means as much as the following:<br />
  11. 11. Target Group<br />Our target group are young backpackers, globetrotters and people who have a passion for individual travels at the age of 20 to 35 years.<br />
  12. 12. What Do We Aim To Offer Our Readers?<br /><ul><li> To find the most authentic and adventurous spots on earth</li></ul> through own experiences and research and to present it to<br /> the readers. <br /><ul><li> „The cheapest & most delicious beer in town“</li></ul> or „the most fancy sleeping spot“, etc. <br /><ul><li> To lead away from typical tourist areas and move towards</li></ul> the secret most loved spots of locals, which one wouldnt<br /> find in a typical guide.<br /><ul><li> To pitch travelling, roadtripping and exciting, alternative</li></ul> tours to the readers, so they will start thinking about their<br /> next trip. <br />
  13. 13. Themes & Content (in German please!, translation just for designer)<br />Land (Country)<br /> Stadt/Dorf/Region (City/Town/Region)<br /> - Fast Facts (Wetter, Währung, Sprache ...)<br />(Weather, Currency, Language --> see powerpoint foil #14 "Toolbar")<br /> - Käffchen & Co<br />(Coffe & Co - Talking About the Best Cafés/Bakerys in Town)<br /> - Feierabendbierchen<br />(Where to Drink the Best / Cheapest Beer at Leisure Time) <br /> - Schlemmen & Genießen<br />(Best Restaurants and Dining)<br /> - Tanzbein schwingen<br />(Where to dance)<br /> - Auf ins Grüne!<br />(Parks and green spots)<br /> - Kult & Kultur<br />(Cult and Culture)<br /> - Schlafmütze (Hostels, Campgrounds, BH)<br />(Cheapest Sleeping Poss.)<br /> - Festivalguide<br /> - Tourentipps<br /> - Do you speak…?<br />(Language Guide - Quick Intro Into i.e. Spanish)<br /> - Stadt von oben <br />(City Maps as a Download - PDF) <br />
  14. 14. Looks sort of like this:<br />
  15. 15. Wettbewerb - www.spottedbylocals.com<br />
  16. 16. Layout<br /><ul><li> Creative, alternativ and vintage
  17. 17. Expressive logo
  18. 18. Easy navigation, no overload!!!
  19. 19. Many photos(Vintage Polaroid - Style) and Videos
  20. 20. Possibly a Photoslideshow on the top, beneath name
  21. 21. Font: not sure about font yet
  22. 22. Colour of font: mixture of dark brown/wine- red
  23. 23. About Us Section: Blogger with Picture and short portrait
  24. 24. To add infos step by step, not to offer possibility of clicking</li></ul> on a category with no content.<br /><ul><li> No scrolling on the site, navigation with arrow „next“ at the right</li></ul> corner below text.<br />
  25. 25.  Colours<br />Sandcolour, beige, alternative brown with light, bleached turqoise and/or syringa color<br />
  26. 26.  Designidea – www.mymelange.net<br />Example of Vintage Style Homepage Design<br />
  27. 27.  Photodesign<br />Pictures are supposed to be added in vintage polaroid – style as below:<br />
  28. 28. Toolbar<br />We aim to add a toolbar just above where the text entries start. Everything but „Literaturfinder“, „Reisedarts“ and „Fotoshows“ we would like to have included, plus the button „Distances“ for distances i.e. airport – city center.<br />
  29. 29. Abenteuerrausch.de<br />