In early 2012, there has been an uproar on the newly-popular social media called Pinterest. Pinterest is a virtual pinboard. People can organise and share things they found interesting in the internet, as well as looking at other people’s interest to find inspirations and discover new things. This new social media is a beta site and still in private testing, but it went viral and has grown so fast. Nevertheless, it recently faced an issue on copyright infringement. Using the ‘pin’ in Pinterest, one can take an image in its full size and put it on his board, performing a duplication of a work without the creator’s permission.
Voices had raised regarding the problem, including a concerned Getty Images founder and Amazon’s action to make sure that Pinterest complies with the law. Lawyers had expressed their opinions as well, in terms of United States law. Most of them agreed that the infringement is most likely to happen. Pinterest reacted fast to this issue. According to its co-founder, they provided a form to report copyright infringement and relesead a set of code that would prevent people from pinning an image from a website. This might not be the best solution, but Pinterest is showing their good will and will still be improving their site to be more compliant with the law.