Rahn Huber - Market Research On A Shoestring, 4/2/08

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Rahn Huber - Market Research On A Shoestring, 4/2/08

  1. 1. Market Research on a Shoestring NAMA April 2, 2008 Rahn Huber Rahn.huber@owen.vanderbilt.edu Rahn huber@owen vanderbilt edu Walker Management Library Owen Graduate School of Management Vanderbilt University Discover this place. Shape your world.
  2. 2. What should you remember today? t d ? Discover this place. Shape your world.
  3. 3. STARTING POINTS Your organization – what do you own? Your University Alumni Services VU’s OGSM Walker Mgt Library Tennessee Electronic Librar Library http://www.discoveret.org/hcpl/tel.htm Discover this place. Shape your world.
  4. 4. THE BEGINNING Your “Library” access Library Learn about an industry, company & competitors, competitors products Non-traditional Web techniques Free “library” resources Discover this place. Shape your world.
  5. 5. CREATION CHAIN Producer (author) Distributor (publisher) “Retailer” (aggregator) Retailer Discover this place. Shape your world.
  6. 6. RESEARCH PLAN Develop a plan before you begin Who (or what organization) would gather th t information? th that i f ti ? Use wikipedia citations, professional trade associations, White Papers Discover this place. Shape your world.
  7. 7. Questions? Q ti ? Discover this place. Shape your world.
  8. 8. NAMA April 2008 ‐ Rahn Huber, Presenter, Free or Almost Free Business Information Sites BLOGS Deli.cio.us http://del.icio.us/ DMOZ http://www.dmoz.org/ Technorati http://www.technorati.com/ Company data Hoovers www.hoovers.com Thomas Register http://www.thomasnet.com/ Thomas Register Global http://www.thomasglobal.com/Default.asp?bhcp=1 Kompass http://www.kompass.com/ Non profits http://nccs.urban.org/ Annual reports http://www.annualreports.com/ Databases (TEL) Expanded Academic ASAP Go to the Tennessee Electronic Library for these next 3: must have TN public Library card for access General Business File http://tntel.tnsos.org/ General OneFile http://tntel.tnsos.org/ InfoUSA You must have a Nashville Public Library card ‐ non‐residents can buy one News Stories Medical Device Link http://www.devicelink.com/ BizJournals http://www.bizjournals.com/ Government  Information County Business Patterns http://www.census.gov/epcd/cbp/view/cbpview.html National Center for Health Statistics http://www.cdc.gov/nchs/ Agency for Healthcare Quality &  Research http://www.ahrq.gov/ US Small Business Administration http://www.sba.gov/smallbusinessplanner/plan/index.html US Centers for Disease Control Statistics http://www.cdc.gov/nchs/sets.htm
  9. 9. NAMA April 2008 ‐ Rahn Huber, Presenter, Free or Almost Free Business Information Sites ZipCode Statistics by State & County http://www.census.gov/epcd/www/zipstats.html US Statistical Abstract (look at data  sources cited) http://www.census.gov/compendia/statab/ Industry Data wikipedia look at references at end of major articles for leads Research Guides Any major university business library has Research or Subject Guides on topics Libraries Librarians Internet Index http://lii.org/ RefDesk http://www.refdesk.com/ Gary Price List of Lists http://www.specialissues.com/lol/ Marketing BizJournals Book of Lists http://www.bizjournals.com/bookoflists/ ClickZ Internet Marketing & Statistics http://www.clickz.com/ Pew Research Center  http://people‐press.org/ Portals AskX http://www.ask.com/?ax=1 BNET ‐ the Business Network http://www.bnet.com/ SearchTheTail (Google) http://www.searchthetail.com/ RSS Feeds CFO.com (Chief Financial Officer) http://www.cfo.com/ CIO (Chief Information Officer) http://www.cio.com/ Business Week http://www.businessweek.com/ Reuters http://www.reuters.com/ BizJournals ‐ News by City and Industry http://www.bizjournals.com/ Start Up ‐ New  Business Business Plans Handbook http://www.referenceforbusiness.com/business‐plans/ SBA Owner Demographics http://www.sba.gov/advo/research/demographic.html SBA State  Profiles http://www.sba.gov/advo/ BizStats (financial ratios) http://www.bizstats.com/
  10. 10. NAMA April 2008 ‐ Rahn Huber, Presenter, Free or Almost Free Business Information Sites White Papers &  Best Practices Best Practices http://www3.best‐in‐class.com/ APQC http://www.apqc.org/portal/apqc/site Google White Papers Go to Advanced Search; Phrase search for White papers; then domains .org or .com 

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