Contentstrategy introduction

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Introduction about Content Strategy for the content seminar at nascom

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Contentstrategy introduction

  1. 1. CONTENTSTRATEGY INTRODUCTION
  2. 2. “Content strategy isall about engagementand social media” WHAT THE F&@’K IS GOING ON?
  3. 3. “Content strategy isall about engagementand social media” THINGS USED TO BE SIMPLE
  4. 4. COMMUNICATION WASSIMPLY PUSHING YOUR MESSAGE
  5. 5. “Content strategy isall about engagementand social media” AND A SIMPLE MESSAGE IT WAS
  6. 6. “Content strategy isall about engagementand social media” YOU TALKED ABOUT YOUR PRODUCT AND THE PRICE
  7. 7. “Content strategy isall about engagementand social media” YOU DECIDED WHERE THE MESSAGE WAS PLACED
  8. 8. “Content strategy isall about engagementand social media” AND WHO WAS GOING TO SEE YOUR MESSAGE
  9. 9. JUST STICK ITON OUR WEBSITE
  10. 10. BUT THINGS AIN’T LIKE THEY USED TO BE
  11. 11. THE NUMBER OF TOUCHPOINTSARE EXPLODING
  12. 12. YOU AIN’T IN CONTROL ANYMORE
  13. 13. AND YOU NEED TO FIGHT TO GETNOTICED WITHIN THE INFORMATION OVERLOAD WE ALL GET
  14. 14. SOME basics First theGURUSSAY
  15. 15. “Content strategy is YOU ARE NOTall about engagement ALONE. EVERYand social media” CLIENT , IN MY EXPERIENCE , HAS A CONTENT PROBLEM
  16. 16. “Content strategy isall about engagementand social media” WHAT REALLY CHANGED?
  17. 17. “Content strategy isall about engagementand social media” WHAT REALLY CHANGED?
  18. 18. “Content strategy isall about engagement MEDIA, CANVAS “IN TRADITIONAL DIMENSIONS ARE A KNOWNand social media” CONSTRAINT. WITH DIGITAL, HOWEVER, THE CANVAS IS AN UNKNOWN”
  19. 19. “Content strategy isall about engagementand social media” AND THAT IS WHAT CONTENT STRATEGY IS ALL ABOUT
  20. 20. “Content strategy isall about engagementand social media” AND THAT IS WHAT CONTENT STRATEGY IS ALL ABOUT
  21. 21. •  DEFINES HOW YOU WILL USE CONTENT TO MEET YOUR BUSINESS GOALS AND MEET YOUR USER NEEDS•  GUIDES DECISIONS ABOUT CONTENT THROUGHOUT ITS LIFECYCLE, FROM DISCOVERY TO DELETION•  SETS BENCHMARKS TO MEASURE THE SUCCESS OF YOUR CONTENT
  22. 22. “Content strategy isall about engagementWE SHOULDand social media”LOOK ATCONTENTLIKE WATER
  23. 23. “Content strategy isall about engagementand social media” IT’S ABOUT FLOWS
  24. 24. CREATE ONCE,PUBLISHANYWHERE API
  25. 25. “Content strategy isall about engagementand social media” IT’S ABOUT TOOLS
  26. 26. “Content strategy isall about engagementand social media” IT’S ABOUT OPEN SYSTEMS
  27. 27. “Content strategy isall about engagementand social media” ABOUT IT’S BRINGING STRUCTURE INTO CONTENT
  28. 28. RECIPESEVENT REPORTS VIDEO PRODUCTS FAQ “Content strategy is all about engagement PRESS RELEASES WHITE PAPERS and social media” AND FINDING AGENDA PATTERNS AND CONTENT TYPES ACCESORIES ASSETS NEWS BLOGS ARTICLES ETC ETC ETC
  29. 29. “Content strategy isall about engagement IF {CONTENTTYPE} IS INand social media”{SITUATION}, THEN {DO THIS WITH} THE {CONTENT ELEMENTS}
  30. 30. “Content strategy isall about engagement BUT MOSTand social media” OF ALL IT IS ABOUT PEOPLE AND PROCESSES
  31. 31. DON’T THINK “Content strategy is all about engagementIN social media” OF and TERMSMASS-PRODUCTION
  32. 32. NO CONTENT SHOULD BE STORE IN WORD
  33. 33. “Content strategy isall about engagementand social media” HOW TO GET EVERYBODY ON BOARD
  34. 34. MAKE THEM CARE ABOUTTHE CUSTOMERLIFECYCLEAwareness   Consider   Purchase   Use   Support  
  35. 35. THINGSKEEPMOVING
  36. 36. “Content strategy is SO YOU HAVE TOall about engagementand social media” BECOME AN ORGANIZATION THAT’S ADEPT AT CHANGE
  37. 37. “Content strategy isall about engagementand social media” SO YOU HAVE TO LET GO SOME CONTROL
  38. 38. WE CAN’T SAVETHE DAY AN ANAGENCY
  39. 39. “Content strategy isall about engagementand social media” THERE IS NO ONE SIZE FITS ALL SOLUTION
  40. 40. “Content strategy isall about engagementand social media” BUT WE CAN GET YOU ON YOUR WAY
  41. 41. THANKS!NASCOM GENK (HQ)C-MINE 1 BUS 13EVENCE COPPÉELAAN 913600 GENKBELGIUMPHONE +32 89 20 15 00FAX +32 89 20 15 01INFO@NASCOM.BE

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