1. We all know that corruption is the worst problem that this country has
ever had. Not only brings bad effect in government area, it also rapidly
spreads in our society. It can happen
everywhere, anywhere, to anyone.
2. IT’S GETTING EVEN WORST!
We all hate corruption even the small one.
But unconsciously, we do it that and become permissive.
There’s no Anti-Corruption Campaign that strongly communicates to its target
and gets lots of attention.
CHALLENGE
We need a campaign that strongly reminds them about the issue.
3. OUR TARGET
THEY ARE YOUNG.
THEY ARE ACTIVE PERSON.
THEY ARE THE FUTURE LEADER.
F/M, 13-18yo, Urban & Sub-Urban.
““The Duty of
Youth is to
challenge
corruption.”
Kurt Cobain.
4. THE INSIGHT
They don’t like taking problem seriously.
They love to have fun and playing around with friends.
5. CORE IDEA
“ANTI-CORRUPTION EXERCISE!
Live healthy without corruption”.
Mens sana in corpore sano
We believe that healthy mind comes from Healthy body. Not only fun, sports also gain productivity.
Thus we spread our campaign by injecting Anti-Corruption Message through
exercise movements and the songs. It’s totally a new way in social campaign.
6. THE SAMPLE MOVEMENTS
3. Reporting and Telling
The bribing Move
1. Rejecting Corruption Move
2. Saying ‘NO’ to corruption Move
Together with profesionals trainer and music composer
we will make the movements and also the song to inject
our Anti-Corruption Message.
7. We will make it as a routine task in many junior high school, high school,
mom’s societies & gathering, government institutions.
HOW TO SHAKE THEIR BODY?
1. We will make a unique exercise video and put the Anti-Corruption message on the song and movement.
2. Upload it on youtube.
3. Share the video using buzzer and cooperate with some medias in Indonesia.
4.If this exercises succeded, we will make the national ‘Senam Anti-Korupsi’ competition.
8. IMAGINE IF WE CAN MAKE
OTHER EXERCISE MOVEMENTS
WITH DIFFERENT SOCIAL
MESSAGES...
- Violence Againts Women Exercise
- Plant Baby Trees Exercise
- Recycle Exercise, etc.