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Peugeot brand building

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Peugeot brand building

  1. 1. Naresh Sharma<br />Chitkara University<br />
  2. 2. PEUGEOTHistory<br />Peugeot is a major French car brand. Peugeot's roots go back to bicycle manufacturing at the end of the 19th century. Its headquarters are located in Paris, avenue de la Grande Armée.<br />
  3. 3. HISTORY OF PEUGEOT<br />15th Century<br />Proof of the presence of the Peugeot family in the Montbéliard region in<br />Vandoncourt. Originally a farming family, the Peugeots also included<br />artisans, soldiers and cloth weavers in their midst. : Jehan<br />Pequignot, pronounced Peugeot.<br />
  4. 4. HISTORY OF PEUGEOT<br />1734 - 1810<br />In 1734 marks the beginning of the family’s foray into industry with thebirth of Jean-Pierre Peugeot. <br />In 1810,. The family mill at Sous-Crates, owned by Jean-Frédéric,is converted to a steel foundry,.<br />
  5. 5. HISTORY OF PEUGEOT<br />Founded in 1810 as a coffee mill company<br />Before these French brothers started the famous car company, they were first into kitchen items of various kinds.<br />
  6. 6. HISTORY OF PEUGEOT<br />They started manufacturing bicycles in year 1830<br />
  7. 7. HISTORY OF PEUGEOT<br />Armand Peugeot (1849-1915) leads the<br />company into motor car production.. His early meetings with Gottlieb Daimler and ÉmileLevassor date back to 1888.<br />From steam to petrol, from the crank to the<br />steering wheel, he has the ability to negotiate<br />and steer Peugeot onto the road to success.<br />
  8. 8. 1890 Armand Peugeot quickly abandons steam for petrol and produces the first Peugeot petrol-powered four-wheel car, the Type 2, fitted with a Daimler engine, at the Valentigney factory<br />1891 The Peugeot company name is changed to Les fils de Peugeot frères..<br />
  9. 9. 1892 Peugeot produces 29 cars and is the first company to fit rubber tyres to a petrol- engined four-wheel car. Peugeot's Type 4 is a unique model, ordered by the Bey of Tunis.<br />1894 Armand Peugeot diversifies his range and, brings out the Type 5 (a two-seater), the Type 6 and 7 phaetons, the Type 8 Victoria, the Type 9 and the Type 10 estate<br />
  10. 10. 1895 The range is extended by the addition of the Type 11 (a two-seater) and the Type 12 (a closed estate).<br />1897 Armand builds a motor car factory (with a total floor area of 50,000 sq.meters, 4,000 of them covered) at Audincourt in the Doubs region and another one at Fives-Lille in the north of the country, all fitted with Peugeot<br />
  11. 11. 1900 Peugeot's car output reaches 500 units per year. But it also produces 20,000 bicycles..<br /> 1901 The Type 36, available as a 3-seater spider convertible or a 4-seater tonneau has a new single-cylinder vertical engine. <br />1898They started as a motorcycle manufacturingcompany<br />
  12. 12. 1904 From this year onwards, Armand updates his range every year and this trend continues almost up to the time of World War One. <br />The Lion Peugeot launched in 1905<br />
  13. 13. 1909 The Lion Peugeot small cars, still driven by the Lion-badged Peugeot team Giuppone again take the cup for small cars organized by Auto magazine.<br />1913 In May, Jules Goux wins the Indianapolis 500 in a Peugeot. <br />In July, Boillot wins the Amiens Grand Prix in a Peugeot L56. Output triples between 1911 and 1913., representing 50% of French production and 20% of the French market.<br />
  14. 14. 1919 In July, introduction of the new Peugeot 10 hp model (Type 163).<br />1929 The car known simply as the 201 makes its appearance at the Paris Show. It is the first car to have an <br />0 in the middle of its name .<br />A policy still followed today. Peugeot registers a trademark based on having 3 digits with a central zero.<br />
  15. 15. 1934 peugeot launched 601, a top of the range six cylinder model. Appearance of the first car to feature a folding roof.<br />1933 At the Paris Motor Show in October, launch of an aerodynamic shape for the full Peugeot range. It features shell headlights, a slightly inclined radiator grill and low-swooping wings. <br />
  16. 16. 1935 Introduction of the 402 at the Paris Show in October. It marks a turning-point in the history of the Peugeot brand, which is ahead of all its competitors in introducing an aerodynamic body as standard<br />
  17. 17. 1941 Introduction of the VLV, an electric car, to meet the fuel restrictions imposed by the occupying forces. It is manufactured close to Paris.<br />1943 During the night of 15 to 16 July, the factories are bombarded by RAF Lancaster planes<br />1945 The workshops have been destroyed, the factory has been looted and Sochaux now has only 9,400 workers. Restarting industrial operations proves difficult<br />1946 Production restarts with the 202, the basic model in the Peugeot range. 14,000 units are produced in Sochaux in this year.<br />1947 Establishment of Sedis, a company specialising in the manufacture of transmission systems.<br />
  18. 18. 1948 At the Paris Motor Show in October, Peugeot unveils the 203, its first totally new postwar car, and adopts a unique model policy.<br />1959 Peugeot launches its first standardised production diesel car, the 403 with an Indénor engine. Peugeot cars reach a major milestone, with two million cars built.<br />
  19. 19. 1960 In May, introduction of the 404.Two million are produced between 1960 and 1972.<br />
  20. 20. 1965 In April, in an unprecedented move, Peugeot introduces the 204, its first front-wheel drive vehiclea<br />1967 At the Paris Motor Show in October, Peugeot introduces the smallest diesel engine in the world, a 1200 cc model fitted to the 404 estate.<br />
  21. 21. 1969 Launch of the 304 and 504 coupé and convertible. Launch of the ZF automatic gearbox on the 504. Peugeot becomes the second largest French maker of private cars.<br /> 1970 Peugeot’s annual production exceeds 500,000 units.<br /> 1973 Automobiles Peugeot adopts the form of management and administration of a European public company, with a supervisory board and executive board. The total number of vehicles built by Peugeot over the years reaches the figure of 8 million.<br />
  22. 22. 1975 Peugeot unveils its top of the range 604 saloon at the Geneva Motor Show in March<br />1978 PSA Peugeot- Citroën buys the three European subsidiaries of Chrysler Corporation: Chrysler-France (Simca), Chrysler UK (Sunbeam-Rootes) and Chrysler España. At the same time as gaining a range of cars and brands , Peugeot acquires industrial sites at Poissy in France, Ryton in Great Britain and Villaverde in Spain.<br />1979 In February, Peugeot is the first company to offer a turbo diesel engine on the 604, the first car of this type to be marketed on the European market<br />1981Establishment of three new companies for subsidiaries specialising in tools : POE , Scival and SIFCO .<br />1982 Launch of the P4 military vehicle, designed for the French Army.<br />
  23. 23. 1985 Guangzhou agreement gives official approval to the establishment of a Peugeot plant in China.<br />1986Stanley Works Inc acquires SocieteIndustrielle & Comm FR from PSA Peugeot Citroen <br />1986 Peugeot picks up its second World Rally Championship (WRC) win with Kankkunen and Piironen in the 205 Turbo 16<br />1990Paris-Dakar Rally were won by peugeot <br />
  24. 24. THE AGE OF CHAMPIONS<br />1985-1994<br />
  25. 25. HEADING FOR THE 21ST CENTURY<br />1995 Change of Formula 1 partnership with a move to Jordan and the new V10 3 litre engine. PSA unveils the Tulip concept car, a small city mini MPV<br />1996 Production of the 306 at the Poissy factory reaches the one million<br />
  26. 26. 1998 Agreement signed with the Rio de Janeiro authorities for the construction of an automobile factory in Porto Real, to be operational in 2001<br />2002PSA Peugeot-Citroën signs a partnership agreement with BMW Group to manufacture the new generation of small petrol engines.<br />2002It also initiates a joint venture with Renault-Nissan and Ford<br />covering automotive telematics<br />
  27. 27. 2003PSA Peugeot Citroen acquires GrupoTradacete<br />2004Peugeot Japan acquires Nisho Iwai JidoshaHanbai from Sojitz Corp<br />
  28. 28. 2009PSA Peugeot Citroen is rumored to be planning to acquire Renault SA<br />
  29. 29.
  30. 30. 1858<br />1923<br />1925<br />1935<br />1948<br />1958<br />1960<br />1980<br />1998<br />
  31. 31. 2010<br />Thank you<br />

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