WHAT THE HELL IS
Yes, this presentation is in comic sans
but don’t worry it’s virtual comic sans.
VR, AR, 360° videos
• Virtual reality (VR) is an artificial, computer-generated
simulation or recreation of a real life environment or situation. It
immerses the user by making them feel like they are
experiencing the simulated reality firsthand
• Augmented reality (AR) is a technology that layers computer-
generated enhancements atop an existing reality in order to
make it more meaningful through the ability to interact with it
• 360° videos, also known as immersive videos are video
recordings where a view in every direction is recorded at the
same time. During playback the viewer has control of the viewing
direction like a panorama.
VR, AR, 360° videos
Yes, you really look THIS stupid!
Some history of VR/AR
Virtual Reality and Augmented Reality are not new:
• First theories: 1958 (Morton Heilig, movies director)
• First VR/AR set was created in 1968 (I. Sutherland),
it was HUGE!
• The term “Virtual Reality” was created in 1989
(Jaron Lanier, a nerd)
• Il tagliaerbe (The Lawnmower man), 1992 a movie
about Virtual Reality
• Virtual Boy (1995, Nintendo). A disaster.
• 2000s Second Life. Yes, you tried it, don’t say you
How does VR works?
• A movie (or a game) is streamed in two
different (but similar) parts.
• The glass or visor you’re wearing will use
either the two feeds sent to one display or
two LCD displays, one per eye.
• Special lenses will focus and reshape the
picture for each eye and create a
stereoscopic 3D image by angling the two
2D images to mimic how each of our two
eyes views the world ever-so-slightly
• The goggles you’re wearing will detect head
movements to “change” the video
• If interactive, you’ll have physical controls,
you can use to interact with the VR world
• You’re in the movie!
How does AR works?
• The first approach is based on the positioning of
visual cues or "markers" including gestures or
movements that are seen by a camera on a
computer or a mobile device. Content is placed
according to the position of the markers
• Apps & Games are available for cheap (or
• The second approach is to interpret the location
of a mobile device and the character of the
objects in the field of view of the device (i.e. a
table) and put content in the environment
• Microsoft HoloLens are available at ~3.000$,
they use the second approach
How can I DO VR/AR?
There are many platforms available to
create VR/AR content, in some cases a
dedicated hardware is needed…
• https://aframe.io (create VR content with
• 360 cameras (from 100$ to infinity &
• Game Engines (Unreal Engine, Unity, etc…)
• Apps & Software (free or $$$)
Ok, I want this! How much does it cost?
• Oculus Rift: 699€ + 199€ + a powerful
• HTC Vive: 899€ + accessories + a
• Sony Playstation Vr: 399€ + PS4
console + TV
• Google DayDream: 79$ + smartphone
• Samsung, etc… From 29$ +
• Chinese cardboard factories: peanuts
What should I buy?
Ask PORN in a couple of years
Adult industry is the main driver of modern technology for entertainment. :-)
If you don’t believe me...
• 50s Porn standardized Super8 film
• 80s VHS vs Betamax: porn chose VHS.
• VHS WON
• 80s/90s ASCII PORN, long before the Internet. NO JOKING.
• 90s Richard Gordon pioneered online payments (for porn websites)
• 2000s HD-DVD vs Blu-Ray: porn chose Blu-Ray.
• Guess what? Blu-Ray WON
• 2015 A friend of mine told me VR porn websites are available. PlayStation
VR doesn’t support them (yet). Companies have not chosen a reference
Want to know more? Visit: https://is.gd/porntech (SFW)
I don’t care about porn. I want to
VR/AR: a new mindblowing experience for both e-
commerce & bricks-and-mortar. Brands are investing
in VR more than ever.
• Try your clothes with an AR Mirror
• AR Catalogues (see prev. slide)
• eBay opened the world 1st Virtual Reality Dep.
Store: https://vr.ebay.com.au & https://is.gd/ebayvr
• Brands like Dior, Tommy Hilfiger, etc… are investing
• IKEA has a VR app to experience furnitures you
want to buy
•VR is cool
•VR is not new
•VR is cheap
•VR is already in use for e-commerce