1.
Branded Content:
Ads Setup Guide
INSTAGRAM AND FACEBOOK

2.
Contents
2
03 | For brands

3.
Facebook company
03
11
For
brands

4.
1. Brands should decide whether to limit which pages
tag them in branded content by navigating to “Brand
Collabs Manager” here and navigating to the
“Settings” tab.
a. Toggle “Page Approvals” to ON in order to limit
which pages can tag the advertiser
b. Toggle “Page Approvals” to OFF to allow any
business to tag the advertiser
2. For brands with “Page Approvals” toggled to ON, scroll
down to the “Add Approved Pages” section to search
for the content creator that you plan to work with, then
click “Add.” Confirm that this has been completed
properly by searching for the creator’s name in the list
of approved creators below.
Facebook Brands
Branded Content
Approvals
12

5.
Partner Approvals
Partner approvals help business partners ensure they are only
tagged in the branded content posts they want to be tagged in.
The setting is on by default, so we require brands to approve
anyone who tries to tag them.
1. In the Instagram app, go to your business profile “Settings”
page and select “Business.”
2. Select “Branded Content” and make sure the “Require
Approvals” button is toggled ON. This will grant specific
creators' permission to tag your business. The toggle will be
turned on by default.
3. To enable a creator to tag your business, select “Approved
Accounts.”
4. Search for and select the creator’s Instagram handle that you
will be partnering with.
5. The selected creator will now be able to tag your business in
their posts. Note that by giving creators this permission, you
also give them the ability to promote their posts as ads.
Instagram Brands
Branded Content
Approvals
13

6.
1. It is possible to run branded content ads across
Instagram and Facebook, regardless of which
platform the post originates from.
2. In order to enable this, both the creators and
brands need to make sure their respective IG
handles and Facebook pages are linked.
3. To do this, navigate to “Page >> Page Settings >>
Instagram” in your Facebook account.
Facebook Brands
Instagram
Facebook
14
Link your accounts

7.
Thank you