My campaignNao KorokiProf. Kristin ComeforoMKT223 Digital and Social Media Strategy
My selected zones and vehicles• The social community zone• Facebook• The social publishing zone• You Tube• Blog
My campaign details• The message is “Tell me your Adventure”:• In this campaign, you can be the game producer if youridea chosen from our funs.• And also if your age is more than 12 years old and lessthen 18 years old. You can be candidate!!!• It is kind of the unpaid summer intern program. Thiscampaign will starts from in this summer.• My vehicles for this campaign are Facebook, You Tube,and Blog.
My campaign for Facebook• Visit SQUARE ENIX’s official Facebook account and click thelike button, you can participate our fun campaign.• In this campaign, I will engage the users to be candidate andvoter. First, I will post this message via Facebook: “Tell meyour Adventure!! And this content is “Now, we are looking forsome one has creative ideas to corporate our new gameproduct.• If your age is more than 12 years old and less then 18 yearsold. You can be candidate!!! And you can get great experiencein this summer 7/5-8/15.• You can work in our company as game producer assistant! Formore details click our official blog site SQBlogNA.
My campaign for Facebook• I will use this company’s Facebook page to share thecandidate information, photos, and their presentation asexamination for the summer intern.• The presentation must be uploaded via our official YouTubesite. Focusing on the voters, they can check this informationvia Facebook page and also they can communicate withcandidates directly via this page.• Voters also can vote via this page. It means to decide thewinner, finally I will calculate how many liked the candidatesearned. So, I will engage the customer make clickable likebutton because your “1 like” can support the candidates.
My campaign for You Tube• I will create the special site in this company’s official You Tubechannel whose name is SQEXMembersNA.• And also I will post and announce this content “Please uploadyour presentation about your idea for adventure game”.• It should be include the details of your gamestory, character, why you want to get this summer interncampaign.• This presentation should be 10 slides and the time range is 10-15min.
My campaign for Blog• I will create the special blog page whose name is SQBlogNAfor candidates and votes.• In this page, I will report this campaign’s status daily in theperiod.• And also, I will update each candidate’s information and createthe charts how many people vote him or her and Why theysupport him or her ideas.• I will analyze it and post it daily.
Digital initiatives• I think I will use mobile in my digital and social strategy toincrease page views, funs, and website traffics.• For example, utilizing advertising in the game, I willcreate the advertising to announce my campaign whilecustomers are playing this company’s mobile gameapplication.
Manage and Measure• Focusing on manage and measure, I will look andcalculate the Facebook page, YouTube site and Blog’sCPC. And I will measure and evaluate it.