How to use Facebook effectively for your business Naomi Barber Sarah Hernandez
Promotion of Facebook <ul><li>Links to be added to all email signatures within the organisation </li></ul><ul><li>Photogra...
Events <ul><li>Always include an Event image </li></ul><ul><li>Descriptive title </li></ul><ul><li>Date, time, location mu...
<ul><li>Task...Create an event on the Facebook Page </li></ul><ul><li>Things to think about: </li></ul><ul><li>-  Encourag...
Video/photo tagging <ul><li>Create a list of events – decide which will have photos and videos </li></ul><ul><li>Feature d...
<ul><li>Tasks... </li></ul><ul><li>1. Add a  caption  to a photo </li></ul><ul><li>2.  Tag  yourself in a photo or video <...
You Tube <ul><li>Create a You Tube Channel: </li></ul><ul><li>Upload all videos from event </li></ul><ul><li>Link to Faceb...
<ul><li>Tasks... </li></ul><ul><li>Link a video from You Tube to Facebook </li></ul><ul><li>Insert a link to Facebook from...
Website links <ul><li>Ensure news section of website links to Facebook </li></ul><ul><li>Copy FacebookURL and paste as lin...
Facebook Badge <ul><li>Display a badge that allows you to stay on the website and also displays friends who are fans </li>...
Interesting content <ul><li>Post information on other related events </li></ul><ul><li>Encourage ‘fans’ to send in content...
<ul><li>Task... </li></ul><ul><li>Find an article/news piece/blog article etc and post it onto the Facebook wall </li></ul...
Advocates <ul><li>Choose ‘peer leaders’ to suggest page to friends on Facebook </li></ul><ul><ul><ul><ul><ul><li>Peer lead...
Task... Who do you think your ‘Peer  Leaders’ are?
<ul><li>Questions... </li></ul>
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How to use facebook effectively for your business

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Training presentation on how to use basic facebook techniques to achive increased fan interaction for your business

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How to use facebook effectively for your business

  1. 1. How to use Facebook effectively for your business Naomi Barber Sarah Hernandez
  2. 2. Promotion of Facebook <ul><li>Links to be added to all email signatures within the organisation </li></ul><ul><li>Photographers should wear T-shirts with Facebook URL on them: </li></ul><ul><li>All flyers to include Facebook information and address </li></ul><ul><li>E-newsletters should have a link to the Facebook page and an article describing what value the Facebook page has </li></ul>
  3. 3. Events <ul><li>Always include an Event image </li></ul><ul><li>Descriptive title </li></ul><ul><li>Date, time, location must be included </li></ul><ul><li>Detailed information including contact information must be included </li></ul><ul><li>Invite people to come </li></ul><ul><li>Specify event information (public/private) </li></ul><ul><li>Encourage people to ‘Share’ event </li></ul><ul><li>Encourage interaction on event wall (links, photos etc) </li></ul>All large scale events to be posted under the ‘ Events’ tab
  4. 4. <ul><li>Task...Create an event on the Facebook Page </li></ul><ul><li>Things to think about: </li></ul><ul><li>- Encouraging Fan interaction </li></ul><ul><li>Why would someone want to RSVP – incentives, excitement, added value etc </li></ul><ul><li>What’s the cause? </li></ul><ul><li>Building a hype </li></ul><ul><li>Make sure you include: </li></ul><ul><li>Details of event; date, time, location, description, contact info, image </li></ul><ul><li>Interesting content on wall – e.g. Videos/photos etc </li></ul><ul><li>Relevant links/articles/blogs etc </li></ul>
  5. 5. Video/photo tagging <ul><li>Create a list of events – decide which will have photos and videos </li></ul><ul><li>Feature different activities </li></ul><ul><li>Upload photos (adding album title and album cover) </li></ul><ul><li>Add captions </li></ul><ul><li>Tag individuals/encourage individuals to tag themselves </li></ul><ul><li>Comment on photos – will appear in Facebook Notifications </li></ul><ul><li>Notifications will appear in ‘News Feed’ and ‘Profile Page’ </li></ul>
  6. 6. <ul><li>Tasks... </li></ul><ul><li>1. Add a caption to a photo </li></ul><ul><li>2. Tag yourself in a photo or video </li></ul><ul><li>3. Comment on a photo or video </li></ul>
  7. 7. You Tube <ul><li>Create a You Tube Channel: </li></ul><ul><li>Upload all videos from event </li></ul><ul><li>Link to Facebook </li></ul><ul><li>Link back to You Tube from Facebook </li></ul><ul><li>Good sources of existing content can be ‘Shared’ </li></ul>
  8. 8. <ul><li>Tasks... </li></ul><ul><li>Link a video from You Tube to Facebook </li></ul><ul><li>Insert a link to Facebook from You Tube </li></ul><ul><li>What does the ‘Share’ Button do? </li></ul>
  9. 9. Website links <ul><li>Ensure news section of website links to Facebook </li></ul><ul><li>Copy FacebookURL and paste as link into website </li></ul>
  10. 10. Facebook Badge <ul><li>Display a badge that allows you to stay on the website and also displays friends who are fans </li></ul>
  11. 11. Interesting content <ul><li>Post information on other related events </li></ul><ul><li>Encourage ‘fans’ to send in content – opinions and comments </li></ul>
  12. 12. <ul><li>Task... </li></ul><ul><li>Find an article/news piece/blog article etc and post it onto the Facebook wall </li></ul><ul><ul><ul><li>Think about: </li></ul></ul></ul><ul><ul><ul><ul><li>Encouraging Fan interaction </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How interesting is the content? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How relevant is the content? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What would make people read it? </li></ul></ul></ul></ul>
  13. 13. Advocates <ul><li>Choose ‘peer leaders’ to suggest page to friends on Facebook </li></ul><ul><ul><ul><ul><ul><li>Peer leaders should be chosen by their involvement in the organisation/Facebook/Other Social Networking sites </li></ul></ul></ul></ul></ul><ul><li>Advocates to Tag photos and videos and make comment s </li></ul>
  14. 14. Task... Who do you think your ‘Peer Leaders’ are?
  15. 15. <ul><li>Questions... </li></ul>

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