Proposal Arguments


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  • Najam 1-4Haseeb 5-9Salman 10-13Ali 14-16Naoman 17-19
  • There are two types of proposals based on type of arguments.
  • There are two types of proposals based on type of arguments.
  • A proposal may be written in two scenarios1 you are competing against other firms for a potential customerUse Trade publications & Internet to get information about competitorKnow Products, Services & Prices of competitor2 you are not competingFind Possible Alternatives that client may choose instead of yoursManage to emphasize the feasibility of yours.
  • Sometimes costomer face a buy or build situation in which:
  • First you should determine your customer’s needsEither stated in RFP or discovered through your own investigation.
  • Proposal Arguments

    1. 1.  Proposal arguments are the most common type of argument, particularly, in the real-world environment of jobs. There are two types of proposal:o Practical Proposalo Policy Proposal
    2. 2. Practical Proposal• Practical proposals call for action to solve some specific local or immediate problem.• They are usually narrow and concrete.Policy Proposal• Policy proposals, in contrast, put forth broad plans of action to solve major social, economic, or political problems of general concern.
    3. 3.  A proposal is by definition a persuasive message . General purpose is to convince reader To convince someone of your point of view, you have to prove that your suggestion is appropriate and adoptable. Therefore we use arguments in proposal
    4. 4. There are six main Strategies to strengthen proposal argument Demonstrate your Knowledge Provide Concrete Information Research the Competition Prove its Feasibility Adapt “You” Attitude Make it attractive and readable
    5. 5. Everything you write should show the reader that you have Knowledge Experience to Solve the problem
    6. 6.  Avoid vague unsupported generalization. Provide quantifiable details. Describe the problem by answering What Why Where When & How . Tell how much money the proposed solution can save. Give details on how job will be done.
    7. 7. • Know Products, Services & PricesCompeting • Use Trade publications & Internet • Find Possible Not AlternativesCompeting • Manage to emphasize the feasibility of yours.
    8. 8. Customer has to choose between BUYING solution from external party BUILDING Their ownHere you are effectively competing
    9. 9.  Proposal should be:o Appropriateo Feasibleo Workable It should be according to the audience capabilities and resources
    10. 10. Determine Audience Needs Stated in RFP Discovered through your investigation
    11. 11. Describe qualities or benefits of your product,service or personnel in relation to your audienceneeds.
    12. 12.  Make sure your proposal is letter perfect, inviting and readable. The quality of your offer is pre-judged by your proposal Errors , omissions or inconsistencies may cost you important career and business opportunities.
    13. 13.  Follow the three-part proposal structure:o DESCRIPTION of the problem,o Proposed SOLUTIONo JUSTIFICATION for the proposed solution Give your argument immediacy througho Detailso Sceneso Examples
    14. 14.  Consider conservatism of people and use strategies to overcome it Predict consequences and evaluate consequences of certain courses of action Identify important, controversial problems that need solving in the various communities to which you belong
    15. 15.  Consider who has the power to act on your proposal and what are the constraints preventing action Use the claim-type strategy to generate ideas for your proposal argument by thinking out claims of category, cause, and resemblance that can support your proposal claim
    16. 16. Choose an effective way to organize your proposal argument that CONVINCES your audience of the problem PROPOSES your solution JUSTIFIES your proposal CONFRONTS opposing views
    17. 17. Revise your proposal argument by: Answering objections that o Deny the problem o Protest the effectiveness or cost of your solution Anticipating counter-proposals
    18. 18.  Proposal Arguments Types of proposals Strategies to strengthen arguments Techniques to write arguments