Verdis Norton<br />Founder & CEO<br />
Welcome!<br />…to what I believe will be the most significant event that will occur in “network marketing”during this cent...
ASEA is raising the bar, and is poised to break industry and world records!<br />
ASEA is unparalleled!<br />New science base technology<br />Patent protected<br />Fast acting, all natural<br />Broad appl...
ASEA momentum is building…<br />Three years to “stage” the business for today’s launch<br />Associate base is firm and bui...
The Management and Associate teams forming around ASEA are world class!<br />
ASEA will  make “Network Marketing” history!<br />
Today, with the official launchof ASEA, we set the stage to further accelerate theexpansion that willtake ASEA aroundthe w...
Today…four topics frame up the ASEA opportunity<br />Unprecedented Demand<br />Phased Growth Curves <br />The Opportunity ...
1. Unprecedented Demand<br />
In January 2007, Steve Jobs announced to the world that Apple was introducing anew device…that he described as both “revol...
The device was the iPhone…and it was described as being 5 years ahead of any other phone<br />
It went on sale in June 2007,and was a huge success<br /><ul><li>People queued up through the night to be the first to get...
First quarter sales topped the sales of Palm, Nokia, and Motorola combined
By the end of the year, Apple had sold 3.7 million iPhones</li></li></ul><li>And it didn’t stop…by the end of 2010 Apple w...
In 3.5 years, Apple iPhoneswill generate revenues in excess of $25 billion<br />(5 times the Utah state budget)<br />
Then Apple introduced the iPad…<br />
Jobs described the iPad as a completely new experience <br />Thin and lightweight, and easy to hold<br />Innovative softwa...
The iPad exceeded expectations and was, and is, tremendously successful<br />Unveiled in January, launched in April<br />S...
Based on projections, the iPad will generate revenues of $64 billion over the next three years<br />Source: iSupply Market...
The four-year combined revenue for IPhones and IPads, with accessories, will exceed  $100,000,000,000<br />Source: iSupply...
What do both the iPhone and the iPad have in common?<br />
Unprecedented Demand!<br />
Webster’s definition of “unprecedented” <br /><ul><li>Never before known or experienced
Unparalleled
Having no previousexample
Innovative, inventive,original, novel</li></li></ul><li>Profile of “typical demand”<br />Typical Demand<br /> Established ...
Profile of “unprecedented demand” <br />Unprecedented Demand<br />New market or category <br />One-of-a-kind…no initial co...
Like the IPhone and IPad, ASEA is a game changer!  <br />ASEA enhances the body’s naturalability to take care of itself…an...
Using Steve Jobs’ words, ASEA is a “revolutionary and magical product”<br />Unparalleled Health and Wellness benefits<br /...
In short, ASEA will be a game changer for the industry and the world!<br />
Phased Growth Curves<br />
A concept in microbiology seems to correlate with typical growth patterns in network marketing <br />
…3 phases of growth<br />LAG PHASE...a period of slow growth<br />LOG PHASE …marked by rapid exponential growth.  <br />ST...
Network Marketing typicallyfollows the same pattern<br />LOG PHASE<br />(Exponential<br />Growth)<br />STATIONARY<br />PHA...
What is the correlation that causes the log phase drop into the stationary phase ?<br />LOG PHASE<br />(Exponential<br />G...
What is the correlation that causes the log phase drop into the stationary phase ?<br />Network Marketing <br />Microbiolo...
If demand is the key factor, how big is the potential market, or opportunity, for ASEA? <br />
3. Opportunity <br />
ASEA is positioned to catapult in two huge markets<br />Sports<br />Health & Wellness<br />The global Health & Wellness in...
Seven times the size of the Movie Industry</li></li></ul><li>Health & WellnessIndustry<br />
The healthcare industry in the US is more or less broken  <br />World Health Organization…<br /><ul><li>US healthcare spen...
Mike Leavitt, HHS Secretary, 2006<br />“American medicine is on a collision course with the future as a result of steadily...
1970 = 8%
2000 = 16%
2030 projected at 25%</li></li></ul><li>Mike Leavitt, HHS Secretary, 2006<br />“Until we begin to pursue prevention and st...
ASEA is the absolute key tonatural health and wellness<br />ASEA strengthens the immune system<br />ASEA supplementation m...
Glutathione (GSH) is key to cellular health<br />GSH is produced by every cell in the body to block and prevent cell damag...
Lack of GSH in the cells is a primary cause of faster aging (Lang, University of Louisville)
Those with low levels of GSH are 30% more likely to have chronic disease, decreased functions,and early death (Lang, Juliu...
“Walking is man's best medicine”
“Natural forces within us are the true healersof disease”</li></ul>ASEA is both the food and the body’s natural forces!<br />
The overall Health and WellnessMarket is staggering…over $800 MM in 2006<br />Global Health & Wellness<br />Pharmaceutical...
Sports Industry<br />
ASEA dramatically improves athletic ability<br />Multiple studies show improvement in VO2Max, time to Ventilatory Threshol...
The sports opportunity is huge,but hard to quantify (US dollars)<br />The sports industry is gigantic (Over $200 billion i...
The Sports industry indirectly touches countess lives…$200 Bil impact<br />$Billions% Cont<br />Advertising	$27.4	12.9%<br...
500 million people have registered as participants in various sports (US alone)<br />Total US Population<br />Is 300 milli...
Extrapolation based on US dataand G8 populations<br />The US Sports industry is over $200 billion<br />The G8 nations (inc...
The potential for ASEA in just the athletic arena is mind boggling<br />US Athletes <br />G8 Athletes<br />G8 population: ...
Given the dynamics surrounding ASEA, how long will the log phase last ? <br />LOG PHASE<br />(Exponential<br />Growth)<br ...
Huge markets and unprecedented demand will drive up the log phase<br />
ASEA Vision<br />
The ASEA vision is framed within the context of the Strat-Link planning process<br />
1<br /> Situation Analysis<br />4<br />Execution<br />Industry/Market<br />Correlation<br />Operating  Priorities<br />Com...
ASEA Mission<br />The ASEA Mission/ Purpose:<br /><ul><li>Bless lives by helping individuals and families improve their he...
Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams</l...
While setting a new industry standard of professional, principle-based management, and the personal development of ASEA af...
ASEA Strategies <br />Build the Network<br />Differentiated Marketing<br />Legitimize the Business<br />Execute with Excel...
ASEA Strategies/ Initiatives<br />S1<br />Build the Network<br />S2<br />Differentiated Marketing<br />S3<br />Legitimize ...
ASEA is firmly committed to you and your personal development <br />Based on Strat-Link principles/ processes<br />Tiered ...
ASEA’s Strat-Link training is focused more on “become” rather than “income”<br />“What you get by achieving your goals is ...
“If you do not feel yourself growing in your workand your life broadening and deepening, if your task is not a perpetual t...
Have you found your place?<br />And are you ready to make history with us?<br />
Patanjali…2200 years ago!<br />“When you are inspired by some great purpose, some extraordinary project, all your thoughts...
ASEA is a great purpose!<br />The ASEA Mission:<br /><ul><li>Bless lives by helping individuals and families improve their...
Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams</l...
…and change the world with ASEA!<br />
Jarom Webb<br />Chief Financial Officer<br />
Upcoming SlideShare
Loading in …5
×

Verdis Norton Asea Intro

1,724 views

Published on

Watch &quot;history in the making&quot; with Asea Founder - Redox Signaling 1st in science!

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,724
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Que 16 Friday General Session I Testimonial - Company
  • Verdis Norton Asea Intro

    1. 1. Verdis Norton<br />Founder & CEO<br />
    2. 2. Welcome!<br />…to what I believe will be the most significant event that will occur in “network marketing”during this century<br />
    3. 3. ASEA is raising the bar, and is poised to break industry and world records!<br />
    4. 4. ASEA is unparalleled!<br />New science base technology<br />Patent protected<br />Fast acting, all natural<br />Broad applications<br />“Must have” product for athletes<br />“Realness” is resonating within the industry<br />
    5. 5. ASEA momentum is building…<br />Three years to “stage” the business for today’s launch<br />Associate base is firm and building rapidly<br />Best-in-class tools and “scale-up” systems in place<br />Word is spreading…ranked in top tier of MLM “gainers” <br />
    6. 6. The Management and Associate teams forming around ASEA are world class!<br />
    7. 7. ASEA will make “Network Marketing” history!<br />
    8. 8. Today, with the official launchof ASEA, we set the stage to further accelerate theexpansion that willtake ASEA aroundthe world!<br />
    9. 9. Today…four topics frame up the ASEA opportunity<br />Unprecedented Demand<br />Phased Growth Curves <br />The Opportunity <br />ASEA Vision<br />
    10. 10. 1. Unprecedented Demand<br />
    11. 11. In January 2007, Steve Jobs announced to the world that Apple was introducing anew device…that he described as both “revolutionary and magical”<br />
    12. 12. The device was the iPhone…and it was described as being 5 years ahead of any other phone<br />
    13. 13. It went on sale in June 2007,and was a huge success<br /><ul><li>People queued up through the night to be the first to get one
    14. 14. First quarter sales topped the sales of Palm, Nokia, and Motorola combined
    15. 15. By the end of the year, Apple had sold 3.7 million iPhones</li></li></ul><li>And it didn’t stop…by the end of 2010 Apple will have sold 80 million iPhones<br />80 Million iPhones<br />
    16. 16. In 3.5 years, Apple iPhoneswill generate revenues in excess of $25 billion<br />(5 times the Utah state budget)<br />
    17. 17. Then Apple introduced the iPad…<br />
    18. 18. Jobs described the iPad as a completely new experience <br />Thin and lightweight, and easy to hold<br />Innovative software…manipulate withyour fingers<br />Superior to existing reading devices<br />
    19. 19. The iPad exceeded expectations and was, and is, tremendously successful<br />Unveiled in January, launched in April<br />Sold 3.3 million iPads in the first three months<br />Astronomical projections through 2012:<br />2010 12.9 million<br />2011 36.5 million<br />2012 50.4 million<br />100 million units in three years<br />Source: iSupply Market Research<br />
    20. 20. Based on projections, the iPad will generate revenues of $64 billion over the next three years<br />Source: iSupply Market Research<br />
    21. 21. The four-year combined revenue for IPhones and IPads, with accessories, will exceed $100,000,000,000<br />Source: iSupply Market Research<br />
    22. 22. What do both the iPhone and the iPad have in common?<br />
    23. 23. Unprecedented Demand!<br />
    24. 24. Webster’s definition of “unprecedented” <br /><ul><li>Never before known or experienced
    25. 25. Unparalleled
    26. 26. Having no previousexample
    27. 27. Innovative, inventive,original, novel</li></li></ul><li>Profile of “typical demand”<br />Typical Demand<br /> Established market<br /> Competitive product, not one-of-a-kind<br /> Does not change the game<br /> Moderate revenue and share growth <br />
    28. 28. Profile of “unprecedented demand” <br />Unprecedented Demand<br />New market or category <br />One-of-a-kind…no initial competition <br />Changes the game<br />Dramatic revenue and share gains<br />
    29. 29. Like the IPhone and IPad, ASEA is a game changer! <br />ASEA enhances the body’s naturalability to take care of itself…and it’snative to the body<br />ASEA improves the body’s aerobicefficiency…and does it naturally (athletic performance)<br />ASEA will create unprecedented demand!<br />
    30. 30. Using Steve Jobs’ words, ASEA is a “revolutionary and magical product”<br />Unparalleled Health and Wellness benefits<br />Protective enzymes 500% more effective <br />Promotes increased production of Glutathione and SOD<br />Improves the body’s aerobic efficiency<br />Dramatic improvement in athletic ability<br />Performance<br />Endurance<br />Recovery<br />Repair<br />
    31. 31. In short, ASEA will be a game changer for the industry and the world!<br />
    32. 32. Phased Growth Curves<br />
    33. 33. A concept in microbiology seems to correlate with typical growth patterns in network marketing <br />
    34. 34. …3 phases of growth<br />LAG PHASE...a period of slow growth<br />LOG PHASE …marked by rapid exponential growth. <br />STATIONARY PHASE…cells shut down as nutrients are depleted.<br />
    35. 35. Network Marketing typicallyfollows the same pattern<br />LOG PHASE<br />(Exponential<br />Growth)<br />STATIONARY<br />PHASE<br />(No Growth)<br />LAG PHASE<br />(Slow Growth)<br />
    36. 36. What is the correlation that causes the log phase drop into the stationary phase ?<br />LOG PHASE<br />(Exponential<br />Growth)<br />STATIONARY<br />PHASE<br />(No Growth)<br />LAG PHASE<br />(Slow Growth)<br />
    37. 37. What is the correlation that causes the log phase drop into the stationary phase ?<br />Network Marketing <br />Microbiology<br />Saturated Market, Lack of Demand<br />Lack of Growth Nutrients<br />
    38. 38. If demand is the key factor, how big is the potential market, or opportunity, for ASEA? <br />
    39. 39. 3. Opportunity <br />
    40. 40. ASEA is positioned to catapult in two huge markets<br />Sports<br />Health & Wellness<br />The global Health & Wellness industry is huge…over $800 billion<br />The Sports industry is gigantic…$213 billion in the US alone<br /><ul><li>Twice the size of the Auto Industry in the US
    41. 41. Seven times the size of the Movie Industry</li></li></ul><li>Health & WellnessIndustry<br />
    42. 42. The healthcare industry in the US is more or less broken <br />World Health Organization…<br /><ul><li>US healthcare spending is the highest of all industrial countries, and yet it ranked: </li></ul>37th in overall performance<br />72nd by overall level of health<br /><ul><li>The US is the only wealthy industrial country in the world that does not provide health care to all citizens</li></li></ul><li>Healthcare is the largest sector in the economy - 50% greater than either Housing or Food<br />US is the only industrial national that spends over 10% of GNP on Healthcare<br />Blue Cross, Blue Shield<br />
    43. 43. Mike Leavitt, HHS Secretary, 2006<br />“American medicine is on a collision course with the future as a result of steadily rising costs”<br />Healthcare costs as a % of GNP<br /><ul><li>1940 = 4%
    44. 44. 1970 = 8%
    45. 45. 2000 = 16%
    46. 46. 2030 projected at 25%</li></li></ul><li>Mike Leavitt, HHS Secretary, 2006<br />“Until we begin to pursue prevention and staying healthy with the same rigor that we give treatment, our (healthcare) cost problems will persist”<br />
    47. 47. ASEA is the absolute key tonatural health and wellness<br />ASEA strengthens the immune system<br />ASEA supplementation makes the body’s natural protective enzymes five times more effective <br />ASEA significantly “steps up” the production of Glutathione and Superoxide Dismutase <br />ASEA supplementation significantly improves respiratory/aerobic performance (oxygenates the body)<br />
    48. 48. Glutathione (GSH) is key to cellular health<br />GSH is produced by every cell in the body to block and prevent cell damage<br />GSH may determine the rate of aging and susceptibility to chronic disease<br /><ul><li>Blood levels of GSH drop about 17% between the ages of forty and sixty
    49. 49. Lack of GSH in the cells is a primary cause of faster aging (Lang, University of Louisville)
    50. 50. Those with low levels of GSH are 30% more likely to have chronic disease, decreased functions,and early death (Lang, Julius, University of Michigan)</li></li></ul><li>Hippocrates, the father of western medicine, lived 2,500 years ago…his teachings still resonate <br />Three of his best known statements:<br /><ul><li>“Let your food be your medicine, and your medicine be your food”
    51. 51. “Walking is man's best medicine”
    52. 52. “Natural forces within us are the true healersof disease”</li></ul>ASEA is both the food and the body’s natural forces!<br />
    53. 53. The overall Health and WellnessMarket is staggering…over $800 MM in 2006<br />Global Health & Wellness<br />Pharmaceutical<br />Neutraceutical<br />$189 <br />Billion<br /> $643 <br />Billion<br />Source; WPD SSA 2006<br />Source; IMS Health 2006<br />The addressable market is at least $30 billion <br />
    54. 54. Sports Industry<br />
    55. 55. ASEA dramatically improves athletic ability<br />Multiple studies show improvement in VO2Max, time to Ventilatory Threshold<br />Preponderance of anecdotal testimonials<br />All reports positive<br />Multiple third-party studies and articles<br />Multiple universities conducting studies<br />Bottom line: every athlete in the world will be disadvantaged if not taking ASEA!<br />
    56. 56. The sports opportunity is huge,but hard to quantify (US dollars)<br />The sports industry is gigantic (Over $200 billion in US alone)<br />The Energy Drink Market hit $5.4 billion in 2007…expected to be $10 billion in 2010<br />The global Sports Drink Market is $300 Billion; North America $147 Billion <br />ASEA will create a whole new category<br />“Endurance & Recovery”<br />Sources: Wikipedia; Goldman Sachs; WIKI Research<br />
    57. 57. The Sports industry indirectly touches countess lives…$200 Bil impact<br />$Billions% Cont<br />Advertising $27.4 12.9%<br />Spectator Spending 26.2 12.3%<br />Sporting Goods 25.6 12.0%<br />Operating Expense 23.0 10.8%<br />Gambling 18.9 8.9%<br />Professional Services 15.3 7.2%<br />Medical Spending 12.6 5.9%<br />Licensed Goods 10.5 4.9%<br />Media Rights 7.0 3.3%<br />Sponsorships 6.4 3.0%<br />Facility Construction 2.5 1.2%<br />Multimedia 2.1 1.0%<br />Endorsements 0.9 .04%<br />Other 20.2 9.5%<br />
    58. 58. 500 million people have registered as participants in various sports (US alone)<br />Total US Population<br />Is 300 million<br />Source: AIES/ IASE, 2004<br />
    59. 59. Extrapolation based on US dataand G8 populations<br />The US Sports industry is over $200 billion<br />The G8 nations (includes the US) Sports industry is $1 trillion<br />Almost 500 million people have registered for various sports activities in the US<br />2.5 billion people are participating in various sports in just the G8 nations<br />G8 Nations: Canada, France, Germany, Italy, Japan, Russia,United Kingdom, United States <br />
    60. 60. The potential for ASEA in just the athletic arena is mind boggling<br />US Athletes <br />G8 Athletes<br />G8 population: 1.5 Billion<br />Assumption: 500 MM sports participants (33%)<br />2% usage @ 1 case/ month = $1.2 Billion/ yr<br />4% usage @ 1 case/ month = 2.4 Billion/ yr<br />US population: 300MM<br />Assumption: 100MM sports participants (33%)<br />5% usage @ 1 case/ month = $600 Million/ yr<br />10% usage @ 1 case/ month = 1.2 Billion/ yr <br />
    61. 61. Given the dynamics surrounding ASEA, how long will the log phase last ? <br />LOG PHASE<br />(Exponential<br />Growth)<br />STATIONARY<br />PHASE<br />(No Growth)<br />LAG PHASE<br />(Slow Growth)<br />
    62. 62. Huge markets and unprecedented demand will drive up the log phase<br />
    63. 63. ASEA Vision<br />
    64. 64. The ASEA vision is framed within the context of the Strat-Link planning process<br />
    65. 65. 1<br /> Situation Analysis<br />4<br />Execution<br />Industry/Market<br />Correlation<br />Operating Priorities<br />Competition<br />12<br />1<br />2<br />11<br />Corporate<br />Priorities<br />Internal Analysis<br />3<br />10<br />9<br />4<br />Trends/ Implications<br />Strategic Initiatives<br />8<br />5<br />7<br />6<br />SWOT Analysis<br />Strategies<br />3<br />Strategic<br />Plans<br />2<br />Assessment<br />Critical Issues<br />Objective/Goals<br />
    66. 66. ASEA Mission<br />The ASEA Mission/ Purpose:<br /><ul><li>Bless lives by helping individuals and families improve their health, well-being and performance
    67. 67. Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams</li></li></ul><li>ASEA Vision<br />The ASEA Vision:<br /><ul><li>Attain worldwide distribution of ASEA in record time…
    68. 68. While setting a new industry standard of professional, principle-based management, and the personal development of ASEA affiliated Associates</li></li></ul><li>Benchmarking Assessment…ASEA strong across all key success factors<br />Product<br />Science<br />Patents<br />Mgmt<br />Plan<br />Tools/AD<br />Company<br />Competitor A<br />Competitor B<br />Competitor C<br />Competitor D<br />Competitor E<br />Competitor F<br />Competitor G<br />Competitor H<br />Competitor I<br />Competitor J<br />ASEA<br />Strong<br />Moderate<br />Marginal<br />
    69. 69. ASEA Strategies <br />Build the Network<br />Differentiated Marketing<br />Legitimize the Business<br />Execute with Excellence<br />
    70. 70. ASEA Strategies/ Initiatives<br />S1<br />Build the Network<br />S2<br />Differentiated Marketing<br />S3<br />Legitimize the Business<br />S4<br />Execute with Excellence<br />Develop Associate training centered around valuesand and management principles<br />Integrate associate development into ASEA overall marketing plan<br />Rationalize and adhere to compliance management policies<br />Rationalize a comprehensives best-in-class associate training program<br />Develop a pro-active regulatory communication<br />Adhere to Strat-Link planning processes<br />Rationalize organization structure (1 and 3 years)<br />Recruit and staff with “high caliber” industry professionals<br />Form ASEA Associate Advisory Council based on rank<br />Form ASEA Science Advisory Council<br />Rationalize associate support structure, including customer service, linguistics<br />Develop comprehensive associate marketing/ communication plan<br />Rationalize regulatory compliance infrastructure <br />Develop production strategy that will insure 99% service levels<br />Develop 5 year aggressive international expansion plan<br />Establish clear set of Associate recruiting policies (self funding)<br />Advance ASEA science (athletics, skin, other)<br />Differentiate marketing materials/ approaches (Strat-Link, training)<br />Develop plan to differentiate customer service (competitive advantage)<br />Develop and implement a viral marketing campaign in Q3,2010<br />© 2010 ASEA, LLC<br />
    71. 71. ASEA is firmly committed to you and your personal development <br />Based on Strat-Link principles/ processes<br />Tiered training based on rank advancement<br />Entry level: “Principles and Values” and “Fundamentals for Success” <br />Advanced: full gamut of personal development<br />
    72. 72. ASEA’s Strat-Link training is focused more on “become” rather than “income”<br />“What you get by achieving your goals is not as important as what you become by achieving your goals”<br />- Zig Zigler <br />
    73. 73. “If you do not feel yourself growing in your workand your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place.”- Orison Marden<br />
    74. 74. Have you found your place?<br />And are you ready to make history with us?<br />
    75. 75. Patanjali…2200 years ago!<br />“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds, your mind transcends limitations; <br />Your consciousness expands in every direction; you find yourself in a new, great, and wonderful world<br />Dormant forces, faculties, and talents become alive; you discover yourself to be a greater person by far than you ever dreamed yourself to be.”<br />
    76. 76. ASEA is a great purpose!<br />The ASEA Mission:<br /><ul><li>Bless lives by helping individuals and families improve their health, well-being and performance
    77. 77. Provide an opportunity for individuals and families to realize their full potential; and realize their hopes and dreams</li></li></ul><li>Let’s drive ASEA around the world in record time… <br />
    78. 78. …and change the world with ASEA!<br />
    79. 79. Jarom Webb<br />Chief Financial Officer<br />
    80. 80. Kurt Richards<br />Vice PresidentCorporate Development<br />
    81. 81. Bruce Call<br />Vice President, Marketing<br />
    82. 82. Karen Reilley<br />Director of Associate Support<br />
    83. 83. Justin Wilson<br />Director of Associate Development<br />
    84. 84. Chris Mastin<br />Director of Sales Development<br />
    85. 85. James Pack<br />Founder & President<br />
    86. 86. Kurt Richards<br />Vice PresidentCorporate Development<br />
    87. 87. Karen Reilley<br />Director of Associate Support<br />
    88. 88. Kevin Porter<br />Triple Diamond<br />

    ×