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The Line Campaign / Media That Matters: Activate!

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The Line Campaign / Media That Matters: Activate!

  1. 1. Media That Matters: ACTIVATE!<br />Sponsor: Arts Engine & Fledgling Fund <br />Moderator: LinaSrivastava<br />Zach Niles, Ciné Institute and co-director of Sierre Leone Refugee All-StarsNancy Schwartzman, director of The LineSean Gardner, League of Young VotersDennis Chin, Communities for ChangeTia Lessin, director of “Trouble the Water”<br />
  2. 2. THE LINE documentary Sex. Consent. Power. Pleasure<br />
  3. 3. THE LINE film<br />THE LINE – 24 minute documentary film<br />Personal, political, sex-positive, contemporary doc about consent & rape<br />5 years in the making<br />Funding for THE LINE Campaign, Fledgling Fund<br />Media Education Foundation Release<br />
  4. 4.
  5. 5. Trailer: 30 secondsof provocative footage: Keg Stands, The Bunny Ranch, “Hot Girls”, to appeal to students<br />“We raise women to survive in a rape culture, yet we do nothing to talk to men about not raping.” – Don McPherson, Sexual Violence Prevention Educator<br />“If you have done anything that makes you something less than a ‘perfect victim’ you’re doomed…” – Brett Sokolow, Risk Assessment Attorney<br />
  6. 6. THE LINE Campaign: Goals<br />Inspire -> Capture -> Share -> the conversation – what is “private” between friends, partners, to public<br />What does THE LINE make you think about?<br />What do you want to say about your sex life? <br />How do you envision your future relationships?<br />
  7. 7. The Line Campaign Team:<br />Me: filmmaker & activist<br />Melissa Gira Grant: Sex blogger, internet goddess<br />Youth interns & bloggers: college-age, living the culture, outspoken in their networks<br />Extended family: Sex-Educators, social scientists, male-focused violence prevention, campus-focused violence prevention: Scarleteen, SAFER, Men Can Stop Rape, Prevention Connection<br />Cameraperson/Editor: Me & my husband, Isaac Mathes<br />
  8. 8. Tools <br />Wordpress:<br />Facebook: THE LINE<br />Twitter: @thelinecampaign<br />Stickers!<br />Photos of stickers<br />Tumblr:<br />Flickr: group pool<br />,<br />
  9. 9. The Pink Chaddhi Campaign: harnessed FB for direct action<br />
  10. 10. “We the Women” Saudi Campaign: Stickers and Flickr<br />
  11. 11.
  12. 12. Where is your line? <br />
  13. 13. Where is your line?<br />
  14. 14. Where is your line?<br />
  15. 15.
  16. 16. Blog Topics<br />Rape: Timely and Timeless - Choose Your Battles with the news cycle, media crit<br />Can consent be “murky”?<br />What is “Rape Culture”? <br />Rough Sex and Feminism<br />Youth-focus, youth voice, peer-to-peer student issues<br />
  17. 17. Youth brain trust:Carmen, Ingrid & Marilla<br />
  18. 18. Strategies for traffic & audience<br />Blog posts -> wordpress, twitter, Facebook<br />Solicit comments from FB, sometimes comments stick there, others respond on Twitter, tracking through<br />Personal emails, tags or @ to educators, Activists: Sex-Educators, “the network”<br />Hotlinks to other sites, non-profits<br />
  19. 19. February: Teen Dating Violence MonthSexting : MTV a_thin_line<br />
  20. 20. Corporation: Fail! Teens, Sex & Violence<br />
  21. 21. Critique -> Conversation<br />Youth voice - ><br />Amplified on -><br />Tweeted it out to @a_thin_line<br />Meeting w/project director at Viacom HQ<br />Hosted “ASK ME” Valentine’s Day video<br />
  22. 22. 1000 views by Feb 15th: MTV, Feministing,<br />
  23. 23.
  24. 24. Components<br />Film <br />Stickers<br />Tweets, FB<br />Blog posts & comments<br />Viral Videos<br />Video Podcastsw/non-profits<br />Participation!<br />, @thelinecampaign<br />

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