Portfolio

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Portfolio

  1. 1. Nanako Kawauchi, Design Management Strategist (MA) 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  2. 2. List & Comments Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com 1. Graphic Design 6. Drawing+Project Management Left: Course work poster & Dissertation, 2007 Pencil drawing & supervision are my responsibility, 2003 Right: Logo, business tools & Web site Design for a strategy consultants, 2008 A calender was to be developed. I was in charge of the visuals. With the concept, Exercise, image boards were drawn and scenes were set. The final painting is done by a professional illustrator, though, the character lines are drawn by me because it requires expertise and know-how. The Disney’s character 2. Branding+Design backgrounds and illustration principles were fully taken care. Logo & material design for workshops held by Designplus, 2008 The team was set up for the first attempt of branding workshops hosted by Designplus. The first 7. Project Management prototype was so fuzzy that the planner and I formed the concept of the workshop and appearance Design style guide for Tokyo Disneyland, 2005 together through a number of discussions. In spite of the small budget, the materials and the venue are well organised keeping the same touch simply to deliver the concept of the workshops. The event ended This project initiated by my ideas. The style guide was developed for the Christmas event in Tokyo in success and is going to be a regular workshop from next year. Disney Resort. Based on the concept, tree ornaments, a craft artist was designated, and worked together. Each ornament stands for an attraction in the two Disney theme parks in Tokyo. As the handcrafted parts are highly stylized, my role was not to cross the line but bring out the artist’s character to idealise the concept. 3. Project Management+Design Co-author, book design, translation, coordination of the Japan version of Brigitte Borja’s book, Design Management, 2008-2009 8. Drawing+Design This is an over-year, big project. In the first phase, I had many meetings with the author of the English Logo design and drawing for the event at Tokyo Disney Resort, 2003 version. As the original book, even though the title of the book is DESIGN management, does not have supportive visuals and it does not help readers understand this highly theoretical book, at all, I picked up the points where diagrams should be made, and harmonised the theories into neat visuals. I got involved 9. Drawings in the translation to improve accuracy of the language. Also wrote an essay regarding the subject, and Practice of “the” Disney lines, 2003 worked for the hole book design, which are, too, designed to help readers grasp ideas of the book better. On the later phase, I worked as a coordinator between the author, Japanese professors and the publisher. Spend half a year at the Merchandise Department Design Group, at Tokyo Disney Resort, under the supervisions of the Disney Character Artists. 10. Drawings 4. Graphic Design+Quality Control University course work: left graduation work, right Illustrations for a fairy tale, 2000 Souvenirs designs for Tokyo Disney Resort, 2005 Left: Drew with pen and ink, coloured by water colour. Apart from graphic design itself, the quality of the final product is always important factor to be Right: Pen and ink+letterpress by hand on Japan paper. considered by a graphic designer there. The designers are required to know features of materials, printing methods and appropriateness for the occasion. For example, the colours used, the shapes taken are all designed to match the specifications such as budget, target and effectiveness. Especially, when the characters are used, designers have to work very carefully not to spoil their appearance in the mass- 11. Strategy+Design produced version due to the process taken. Visualisation of Design Thinking and strategies, 2008 I have been developing a business project aiming for eliminating packaging waste. The ground breaking article was published on Packaging Today, the European standard magazine for professionals. This break through is briefly explained by illustrations, which focus on a new life cycle of packaging and explain 5. Product Design+Quality Control why/how we can say good-by to packaging waste - the biggest thread in our 21st century. The skills for Souvenirs designs for Tokyo Disney Resort, 2004-2005 graphic design are well associated to strategic thinking. As a designer, I “design” not only visible shapes but intangible entity such as “thoughts”. Number of projects have been explored to tackle with problems that are difficult to be solved by traditional methods to provide a new perspective.
  3. 3. Graphic Design Full colour C 100 C 10 C 70 C 75 C 0 M 100 M 100 M 10 M 70 M 20 Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com Y 30 Y 100 Y 100 Y 0 Y 90 K 35 K 0 K 0 K 0 K 0 R 15 R 210 R 90 R 90 R 250 G 30 G 0 G 160 G 90 G 200 B 80 B 30 B 40 B 160 B 30 Claudio Toyama Founder / Chief Experience Strategist equilibrio Inc. Ltd. Two, 29 Davenant Rd. London UK N19 3NW mobile: +44 (0) 7957 544 606 claudio@equilibrioinc.com www.equilibrioinc.com Logo, business tools & Web site Design for a strategy consultants Course work poster & Dissertation
  4. 4. Branding+Graphic Design Brand Strategy Workshop A Brunel & WestFocus initiative Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com Delivery by a team of leading practitioners and academics. Brunel alumni include heads of design and branding at Nokia, Virgin Atlantic and Virgin Media. Logo & material design for workshops held by Designplus
  5. 5. Project Management+Design Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com Criteria Tools Auditing 3 AIMS OF DESIGN DESIGN VALUES LEVEL OF DESIGN MANAGEMENT Benchmarking Behavioral Designence · Strategy The Transforming Value of Design · Knowledge management Lv. 3 Design is a core competency that changes the value · Networking management VISION chain of the sector and the vision of the industry. Models/ Strategic Design Management Prototypes · Structure The Coordinating Value of Design Decisional · Technology management Lv.2 Design is a management competency that FUNCTIO changes in the support activities in the value chain. To come up with ideas that · Innovation management N change the context and business Functional Design Management model of the organisation key concepts: key concepts: Idea · Brand marketing · Production Lv.1 Design is an economic competency that Systemic Brand, Identity, Technology, Performance, Strategy, Design thinking, Creative culture, Societal responsibility, Management · Communication ACTION changes the primary activities in the value chain. Value Design principles,Visualisation, User oriented design Operational Design Management Design Thinking Situational Operational Boundary-spanning Table X.X A Convergent Model for Design and Management: “Designence” Design Strategic Positioning DESIGN DESIGN The “Innate” Model The “Experience” Model e.g. Marimekko, Habitat, Ikea, Herman Miller e.g. Sony, Philips Power hierarchy Cooperation and mutual power project management project management Co-author, book design, translation, coordination of the Japan version of Brigitte Borja’s book, Design Management
  6. 6. Souvenirs designs for Tokyo Disney Resort © Disney Graphic Design+Quality Control Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  7. 7. Souvenirs designs for Tokyo Disney Resort Product Design+Quality Control 全面白引き White 5C © Disney Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  8. 8. Drawing+Project Management Pencil drawing & supervision are my responsibility © Disney Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  9. 9. Project Management Design style guide for Tokyo Disneyland © Disney Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  10. 10. Adopted Plan C - Medal Drawing+Design Plan B - Frying pan Logo design and drawing for the event at Tokyo Disney Resort Plan A - Light bulb First ideas Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  11. 11. © Disney Drawings Practice of “the” Disney lines Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com
  12. 12. University course work: left graduation work, right Illustrations for a fairy tale Drawings Nanako Kawauchi, Design Management Strategist (MA), 370 Oriental Parade, Flat 15/ Level 4, Wellington, New Zealand / +64 2102418737 / nanako.kawauchi@gmail.com

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