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No one like us........(affinitian)


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No one like us........(affinitian)

  1. 1. Strategic project on“JSPL”<br />Going Beyond Boundaries<br />
  2. 2. Prepared by:affinity business school’s student<br />Deepak Kumar Bal<br />Bandana Mishra<br />Anannya Shroff<br />Namrata Panda<br />Srinibas Routray<br />
  3. 3. An exciting story to tell……………..JSPL<br />Jindal Steel and Power Limited (JSPL) is one of the leading power in steel industry<br />JSPL is designing there own strategies to grow at rapid rate.<br />Rs. 11,091 crore (USD 2.5 billion)…<br /> …is JSPL’s consolidated turnover in 2009-10<br />Listed on the National Stock Exchange (NSE)<br /> and Bombay Stock Exchange (BSE) in India<br />
  4. 4. Company Profile<br />Jindal Steel and Power Limited is the most valuable private steel producer in India, with an annual turnover of over US $2.1 billion (Rs. 10,000 crore), Jindal Steel & Power Limited (JSPL) forms a part of the US $12 billion (over Rs. 60,000 crore) Jindal Group. JSPL is a leading player in Steel, Power, Mining, Oil & Gas and Infrastructure. Mr. Naveen Jindal, the youngest son of the legendary late Shri. O P Jindal drives JSPL and its group companies Jindal Power Ltd, Jindal Petroleum Ltd., Jindal Cement Ltd. and Jindal Steel Bolivia with a belief in the concept of self-sufficiency. Jindal Steel and Power is a part of the Jindal Group, founded by O. P. Jindal (1930–2005) in 1969.<br />
  5. 5. Vision<br />To strengthen India’s industrial base and improve Quality of Life through Sustainable Development approaches<br />Mission<br /><ul><li>JSPL aspires to establish itself as a Learning, Cost Competitive and Eco-Friendly Organization through adoption of world-class work ethics and practices </li></li></ul><li><ul><li>Respect for Individual
  6. 6. Integrity
  7. 7. Meritocracy
  8. 8. Dynamic Thinking
  9. 9. Creativity & Innovation
  10. 10. Social Responsibility</li></ul>Values & Objectives<br />
  11. 11. Market Served…….<br /><ul><li>India
  12. 12. China
  13. 13. Georgia
  14. 14. Bolivia
  15. 15. South Africa
  16. 16. Australia
  17. 17. Zimbabwe
  18. 18. Indonesia
  19. 19. Oman
  20. 20. Congo
  21. 21. Madagascar
  22. 22. Mozambique</li></li></ul><li>SWOTANALYSIS<br />
  23. 23. STRENGTHS<br />Abundant resources of iron ore.<br />Low cost and efficient labour force.<br />Strong managerial capability.<br />Strongly globalised industry and emerging global competitiveness.<br />Modern new plants & modernized old plants.<br />
  24. 24. WEAKNESSES<br />High cost of energy<br />Higher duties and taxes<br />Infrastructure<br />Quality of coking coal<br />Labour laws<br />Dependence on imports for steel manufacturing equipments & technology<br />Slow statutory clearances for development of mines<br />
  25. 25. OPPORTUNITIES<br /><ul><li>Huge Infrastructure demand
  26. 26. Rapid urbanization
  27. 27. Increasing demand for consumer durables
  28. 28. Untapped rural demand
  29. 29. Increasing interest of foreign steel producers in India</li></li></ul><li>THREATS<br />Slow growth in infrastructure development<br />Market fluctuations <br />Global economic slow down<br />Huge competitionMonnet Ispat,Jai BalajiInd,AdhunikMetalik,Sarda Energy,Godawari Power,Tata Sponge iro,mspSteel,GallanttMetal,Vikash Metal<br />
  30. 30. A Conglomerate one………<br /><ul><li>Steels
  31. 31. Cement
  32. 32. Coal mining
  33. 33. Iron ore mining
  34. 34. Power
  35. 35. Petroleum {Future project}
  36. 36. Diamond Exploration</li></li></ul><li>Mergers & Acquisitions<br />Jindal Steel and Power Ltd is acquiring Oman based Shadeed Iron & Steel for $500 Million. The deal will be funded through a mixture of debt and <br />
  37. 37. Ansoff Matrix: Diversification<br />Backward Integration- Coal to Liquid Petroleum Project{Jindal Steel & Power has been allotted the Ramchandi Promotional Coal Block in Orissa for the proposed Coal to Liquid (CTL) project by the Union Coal Ministry}<br />Coal to Gas project of JSPL { Barbil for heating of iron pellet}<br />
  38. 38. Key performance indicators<br />Performance snapshot<br />2009-10 2008-09<br />Gross Sales & Other Income 11679.81 11694.99<br />Net Sales & Other Income11151.82 10913.37<br />
  39. 39. Competitive Advantages<br />Complete backward integration of three key raw -materials- coal, iron-ore and power makes JSPL THE LOWEST-COST producer of sponge iron in India giving it a high competitive edge. <br />
  40. 40. Applying--- Abell’s 3-D Model<br /><ul><li>Customer functions: Utility {infrastructure & Construction}
  41. 41. Alternative technologies: Sophisticated Foreign Technology.
  42. 42. Customer groups: Govt. & Industrial Firms</li></li></ul><li>CSR<br />Infrastructure {hospital, ITI Building, Pond}<br />Sports, art & culture<br />Asha the hope - O.P. Jindal vocational & Rehabilitation Centre{a school and rehabilitation centre, 2,782 special children}<br />Livelihood programs {165 SHG, UTTHAAN}<br />
  43. 43. Porter’s 5 forces---- Applied<br />The threat of new entrants: high<br />The threat of substitute products or services: low<br />Bargaining power of suppliers: medium<br />Bargaining power of buyers: medium<br />Rivalry among the existing competitors in the industry : high<br />