Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BY :ZULFADLI OTHMAN MESNAN SUPA’AD NAJMINA MD ISA
MOTTO : “TO BRING HUMANITY             BACK TO AIR TRAVEL” JetBlue was incorporated in Delaware  (August 1998) Founded b...
ROUTE OPPORTURNITIES                                                JetBlue make record profit                            ...
SOC- System Operations Centre Comprised of 5 teams (Maintenance Control, System  Control, Crew Services & BlueWatch-secur...
Cont… Organizational Changes   Turnover in leadership   Expansion into international markets   Increased no. of depart...
Flight Selected
Percentage of Flight Diverted
 Partnership between SOC and OD team OD team   Denison Consulting, LLC   JetBlue University (airline’s centralized lea...
Project Overview
 OD consultant met regularly with SOC leadership    team to educate about role of leadership and develop    strategies. ...
After the weekly sessions, action planscreated based on 5 KEY THEMES1. Goals and Objectives2. Crewmember Development3. Cus...
 Created a positive atmosphere in the working meeting Met the needs of the SOC crewmembers Follow-up with Denison Surve...
Denison Organizational CultureChange Monitor Survey (DOCCMS)
Comments from crewmembers
JetBlue Growth 2000-2008
Incremental OTA Flight Traffic
 JetBlue plans to continue their work with DOCCMS. Use the survey annually to assess strengths &  weaknesses. OD consul...
Organizational development case study
Organizational development case study
Organizational development case study
Organizational development case study
Organizational development case study
Organizational development case study
Organizational development case study
Organizational development case study
Upcoming SlideShare
Loading in …5
×

Organizational development case study

23,549 views

Published on

Case study about JetBlue Airways..

Published in: Education, Business
  • Be the first to comment

Organizational development case study

  1. 1. BY :ZULFADLI OTHMAN MESNAN SUPA’AD NAJMINA MD ISA
  2. 2. MOTTO : “TO BRING HUMANITY BACK TO AIR TRAVEL” JetBlue was incorporated in Delaware (August 1998) Founded by David Neeleman in February 1999 under the name “NewAir”. Southwest’s approach : low-cost travel, in- flight entertainment, TV on every seat & satellite radio.
  3. 3. ROUTE OPPORTURNITIES JetBlue make record profit with new additional route opportunities2004-N Y City to Dominican Republic, Bahamas2005- NY City to JFK- Boston ‘s Logan Airport2006- NY City to Westchester, Bermuda Aruba
  4. 4. SOC- System Operations Centre Comprised of 5 teams (Maintenance Control, System Control, Crew Services & BlueWatch-security) By fostering an environment that puts crewmembers first had bring them problems:-  Bad customer services  Disgruntled employees Other problems:-  Main competitors  Culture shift  Outdated processes
  5. 5. Cont… Organizational Changes  Turnover in leadership  Expansion into international markets  Increased no. of departures  Introduction of a new fleet type External Pressures  Bankruptcy  Increased fuel prices  Increasing number of low-cost carrier
  6. 6. Flight Selected
  7. 7. Percentage of Flight Diverted
  8. 8.  Partnership between SOC and OD team OD team  Denison Consulting, LLC  JetBlue University (airline’s centralized learning group) Denison Consulting LLC founded by Daniel R. Denison, PhD & William S. Neale M.A Headquartered in Ann Arbor, Michigan, San Diego, Shanghai and Zurich. Developed a research-based model and tools to improve organizational performance by improving corporate culture and leadership.
  9. 9. Project Overview
  10. 10.  OD consultant met regularly with SOC leadership team to educate about role of leadership and develop strategies. “Walk the talk” in order to capture the hearts & minds of crewmembers and bring credibility to the effort. Weekly action planning meeting. “Roundtable” to get frontline crewmembers – real- involved in the charge process. The Directors took turn facilitating the meeting, symbolizing their buy-in and commitment to the initiative.
  11. 11. After the weekly sessions, action planscreated based on 5 KEY THEMES1. Goals and Objectives2. Crewmember Development3. Customer Focus4. Willingness to Change5. Guidelines
  12. 12.  Created a positive atmosphere in the working meeting Met the needs of the SOC crewmembers Follow-up with Denison Survey - 6 month after the launch of the project. DOCCMS allows organizations to monitor progress using 4 indexes.  ADAPTABILITY  MISSION  CONSISTENCY  INVOLVEMENT
  13. 13. Denison Organizational CultureChange Monitor Survey (DOCCMS)
  14. 14. Comments from crewmembers
  15. 15. JetBlue Growth 2000-2008
  16. 16. Incremental OTA Flight Traffic
  17. 17.  JetBlue plans to continue their work with DOCCMS. Use the survey annually to assess strengths & weaknesses. OD consultant set the foundation  Delegating key tasks to stakeholders  Having clear sponsorship  Accountable leaders  Creating high performing culture Possibility of late-arriving aircraft is avoided because the SOC communicate to each other efficient, effective manner.

×