Successfully reported this slideshow.
Your SlideShare is downloading. ×

Fashion transparency and the future | Archidex 2019

Fashion transparency and the future | Archidex 2019

Download to read offline

How does fashion look like in the future? Has the 'future' of fashion ultimately arrived? The answer is yes! In this presentation for Archidex 2019 (part of Kuala Lumpur Architecture Festival), Najah presents how technology will play the biggest part in progressing towards a more sustainable fashion industry.

How does fashion look like in the future? Has the 'future' of fashion ultimately arrived? The answer is yes! In this presentation for Archidex 2019 (part of Kuala Lumpur Architecture Festival), Najah presents how technology will play the biggest part in progressing towards a more sustainable fashion industry.

Advertisement
Advertisement

More Related Content

Advertisement

Related Books

Free with a 30 day trial from Scribd

See all

Fashion transparency and the future | Archidex 2019

  1. 1. KLAF // ARCHIDEX 2019 // 6 July Fashion, Transparency, and the Future Najah Onn
  2. 2. IMAGINE
  3. 3. Digital Stylists Echo Look by Amazon Voice-activated personal style assistance, $99. Includes a Style Check function that can give you a second opinion on your outfit, based on insights from “the best in machine learning plus advice from fashion specialists.” The Echo Look smartphone app also suggests items that “pair well with clothes you already own to help you get more out of your closet.” The recommended items are available for purchase via Amazon.com. Retail & Visual Merchandising
  4. 4. Let’s Go Back in Time The early humans used clothes: • to protect themselves from the cold (mainly fur coat) • to compensate for hair loss (they used to be hairier) • to add-on to religious or spiritual traditions — afterwards, clothes became symbolic Now, we wear clothes for practical purposes: • to identify yourself: culturally, religiously, occupation • activity specific: sports, comfort (e.g. lounging at home)
  5. 5. ..and then came Fashion Now we wear clothes • to show off wealth • to reflect personal style Fashion • Originally 2 seasons/year • With technology, we are no longer constrained by seasons
  6. 6. The Rise of Fast Fashion Fast fashion says we have ‘trends’ to follow every week. Mass production. Consume more. Cheap clothes. Copies styles from runways in record-time. • Bad for the environment. • Bad for the workers and women and girls. • Bad for our ethics. • Bad for our future.
  7. 7. Redesigning the Future of Fashion Take-Make-Dispose is the root cause of fashion’s environmental problems and economic value loss.
  8. 8. Fashion of the (Immediate) Future
  9. 9. 1) Subscription boxes • Convenience and personalisation • Curated items to match each customer’s style on a regular basis • Customers keep and pay for the items they want and then send back what they don’t want. • Stitch Fix and Rocksbox • AI and algorithms
  10. 10. –Social media fashionista “I can’t be seen in the same outfit twice.”
  11. 11. 2) End of ownership • Usership — think Netflix and Spotify for clothes • Fulfils variety, sustainability, and affordability: the average consumer today buys 60% more items of clothing than they did 15+ years ago — but consumers keep that clothing for only half as long as they used to • Big environmental benefit — keeps existing apparel in circulation longer • Rent the Runway (11 million membership, $1B+ valuation, March 2019), Gwynnie Bee, YCloset (China) • Children’s clothes: Vigga, Belles and Babe, Mia Bella Babies
  12. 12. 2) Experiential showrooms • Brick-and-mortar stores aren’t dead, but the few that’s left must be there for a good purpose • Using physical spaces as a way to showcase items, offer extra services and build relationships with customers, not for stock inventory • ‘Complementary’ avenue for existing retail and marketing channels • Example:  Nordstrom Local stores don’t sell any merchandise themselves, but instead serve as a place for customers to pick up online orders, get clothing tailored and enjoy a spa treatment
  13. 13. 3) Direct to Customer (D2C) • Online-first strategy — purely based on technology • Growing loyal followings of customers and leveraging effective SEO, social media, and online marketing strategies • Highly visual platforms (see now buy now), made to order, luxe packaging — drives engagement • Pop-ups and kiosks/booths — secondary • Eliminates waste, reduced supply chain complexity, retains brand control, full control of user data, higher sales margin • Example: Everlane, Bonobos, Allbirds 
  14. 14. Fashion of the (Medium) Future
  15. 15. 4) Wearables will get better • Wear OS, Google’s smartwatch operating system — Michael Kors, Tag Heuer, Montblanc, ZTE, Asus, Huawei, Fossil, Diesel • Swarovski and Misfit Wearables — “activity crystals” — track sleep patterns • Baubax — phone charging jackets (e.g. with solar) • Levi’s® Commuter Trucker Jacket with Jacquard™ by Google allows you to answer your smartphone by tapping on your jacket’s sleeve • Digitsole — autolace and autoheat • Self ventilating garments — Ralph Lauren equipped Team USA with app-controlled, heated parkas at Pyeongchang Winter Olympics
  16. 16. 5) AR/VR tests for us • Try on clothes virtually with augmented reality • Experts predict the market could grow to be worth $130 billion by 2020 • Smart mirrors that allow customers to test different outfits without having to change their clothes • Amazon — patent pending on AR mirror technology for home use • Could form part of the experiential showroom
  17. 17. 6) Streamlined Inventory Tech makes inventory transparent & traceable • RFID for verification, automation, & online integration
  18. 18. 7) Transparency in Supply • Blockchain •
  19. 19. 8) AI rules https://technode.com/2019/04/23/an-ai-designer-just-won-runner-up-in-a-major-fashion-design-competition/ The next era of fashion is all about personalisation and pre diction. With more and more data, algorithms will become trend hunters — predicting (and designing) what’s next in ways that have never been possible • AI becomes the designer — DeepVogue
  20. 20. Fashion of the (Future) Future
  21. 21. 9) Materials and Fabrics Innovation in materials, textiles, including from biology • Leather alternatives: Myelium (MycoWorks, MuSkin), Pineapple (Pinatex), Orange Fiber, seaweed (SeaCell), cork (Cork Leather) • Lab-grown leather: Zoa (Modern Meadow, Inc.) • Exoskeletons and hi-tech wearable bodysuits — accelerate healing • Ink that reacts to certain data. Example, pollution levels. The Unseen, UK. • Bubelle dress that changes colors depending on the wearer’s mood. Made in collaboration with Phillips. Studio XO, UK. • Nanotechnology — IRONMAN!
  22. 22. The Future Will Be Great for Tech
  23. 23. But the Future Has to Come Now
  24. 24. 10) Mindful Living Slow Fashion, Slow Food, Slow all of it down… • Reject mass consumerism • Grow our own fabric, food, make our own energy • Use machines (3D printing) alongside humans (back to craft) • Plant-based and organic resources to counteract synthetics and degradation issue • Restore, consume, and regenerate — circular principles • Biomimicry
  25. 25. 5 Rules of Slow Fashion Adoption STOP BUYING REPURPOSE OLD CLOTHES RESCUE stuff SWAP, RENT, or buy SECOND-HAND SUPPORT LOCAL and ARTISANAL products
  26. 26. 1) STOP buying Love your existing clothes • Stop buying new clothes • Wear as much as possible • Use, wash with love and care • Repair or mend any holes or rips • Get some tips on styling on how to wear what you already own. For example, capsule wardrobe — rotate every three months. Source: miniaturerhino (Instagram)
  27. 27. 2) REPURPOSE/UPCYCLE ..old clothes into something else you can use • Do-it-yourself: Recycle into cloths, cushion fillers, rug, bathroom mat • Upcycle: OLD clothes becomes NEW clothes! • Donate: becomes cleaning rags, insulation material in industrial settings, processed and recycled into yarn again to make new clothes, or burned for energy Source: mindful_mending (Instagram)
  28. 28. Source: kare_design (Instagram) Source: ZWD (Instagram) Source: wildrootz.rocks (Instagram) UPCYCLED fashion
  29. 29. 3) RESCUE materials Make your own clothing & accessories • Rescue (reclaim) things that are going to be thrown out and turn them into something really cool! • The reclaimed material could be already used, or never been used • You can also reclaim trash Source: Flip & Flip (Instagram)
  30. 30. Source: VintageRetravaille (Etsy) Source: Biji Biji Ethical Fashion Source: loveandsalvage (Instagram) Source: Biji Biji Initiative RECLAIMED fashion
  31. 31. Source: Adidas Parley for the Oceans collection RECYCLED fashion From this… To this!
  32. 32. 4) SWAP, RENT, BUY PRE-LOVED Only if you need a wardrobe refresh! • Buy something to wear at least 30 times (#30wears) • Don’t over wash — use the right amount of detergent and wash in full load only (#lovedclotheslast)
  33. 33. 5) BUY LOCAL, ARTISANAL Support local, traditional, artisanal products with people welfare in mind • Buy quality, not quantity. Source: earthheir (Instagram) Source: nysakapas (Instagram)
  34. 34. IN CLOSING
  35. 35. Get in touch! THANK YOU LinkedIn: Najah Onn Email: wardrobetruths@gmail.com

×