Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media and Non-Profits

594 views

Published on

Published in: Business, Technology
  • Be the first to comment

Social Media and Non-Profits

  1. 1. Social Media & Non-Profits Naila Jinnah Limestone New Media Group Presentation April 21, 2011 Take steps to end global poverty.
  2. 2. Why should non-profits use social media? Two goals: 1. Raising funds 2. Raising awarenessPeople need to know aboutyour cause to donate to it. Take steps to end global poverty.
  3. 3. BEFORE: • Event marketing • Direct marketingCome to our event & – Facebook eventSupport our cause! – Event listingsNOW: Standards also include a Facebookfan page and maybe even a Twitter account Take steps to end global poverty.
  4. 4. These issues are not specific to non-profits. BUT Non-profit media campaigns tend to be run by: • Volunteers • Employees with no marketing experience • People with limited social media knowledgePeople who don’t really “get” it. Take steps to end global poverty.
  5. 5. Tips:• Leverage existing communities - Communities YOU actively participate in• Contribute as an individual - Engage YOUR contacts as brand ambassadors - Conversations & Relationships work bestTell us something interestingthat we can relate to. Take steps to end global poverty.
  6. 6. Issues:• Time & Commitment – Not a standalone strategy• Understanding the Cause• Understanding the Medium – Not sustainable $$$Social media is justanother channel. Take steps to end global poverty.
  7. 7. Solutions:• Need to already be online & contributing to raise funds & awareness• Know your strengths & weaknesses and address themIt’s about BRANDING& BALANCE. Take steps to end global poverty.
  8. 8. How do we achieve this balance? Take steps to end global poverty.
  9. 9. Sell your interest in the cause: •Know your cause inside out before you start sharing • Find that one great story that touches all the key points • Share personal content about the impact of contributionsPeople give to people. Take steps to end global poverty.
  10. 10. My approach: • Be positive • Sell hope, not despair • Spread the word but don’t cold call • Thank people publicly • You know more people than you think • Really understand the tools and cause BUT REMEMBER …It’s always about people. Take steps to end global poverty.
  11. 11. Contact me: Email me: njinnah@gmail.com Tweet me: @NailaJ Read me: nailaj.blogspot.comWalk with me:Sunday, July 12, 2011 Major’s Hill Park, Ottawawww.worldpartnershipwalk.com Take steps to end global poverty.

×