! ‫إﻟﻰ أﯾﻦ ﯾﺄﺧﺬﻧﺎ اﻟﻄﻤﻮح‬

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‫اﻟﻤﻘﺪﻣﺔ‬

                                              ‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻻﻧﺘﺮﻧﺖ‬

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‫ﻛﯿﻒ ﺗﺴﻮق ﻣﻨﺘﺠﺎﺗﻚ وﺧﺪﻣﺎﺗﻚ ﻣﺠﺎﻧً ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ؟‬
                                                                         ‫ﺎ‬...
‫ﻛﯿﻒ ﺗﺤﻘﻖ أرﺑﺎح ﻋﺎﻟﯿﺔ ﺑﺘﻜﺎﻟﯿﻒ إﻋﻼﻧﯿﺔ ﺗﺴﺎوي ﺻﻔﺮ؟‬




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‫ﻛﯿﻒ ﺗﺤﺼﻞ ﻋﻠﻰ اﻟﻔﺎﺋﺪة اﻟﻘﺼﻮى ﻣﻦ اﻻﻧﺘﺮﻧﺖ ﻟﻌﻤﻠﻚ اﻟﺘﺠﺎري؟‬




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(‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ‬




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(‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ‬




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‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ(‬

            ‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻹﻧﺘﺮﻧﺖ‬




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:‫ﻣﻦ ﺗﻔﯿﺪ ھﺬه اﻟﺴﻠﺴﻠﺔ‬




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‫ﻣﻦ ﺗﻔﯿﺪ ھﺬه اﻟﺴﻠﺴﻠﺔ:‬
                      ‫ﺗﻔﯿﺪ أي ﺷﺨﺺ ﺑﺨﯿﻞ )أﻗﺼﺪ ﻻ ﯾﻤﻠﻚ اﻟﻤﺎل اﻟﻜﺎﻓﻲ( وﯾﺮﯾﺪ ﺗﺪﺷﯿﻦ ﺣﻤﻠﺔ إﻋﻼﻧﯿﺔ ﻟﻤﻨﺘﺞ أو...
‫ﻧﻌﻢ‬
                                                                   ‫ھﺬا‬




                                       ...
‫اﺑﺪأ اﻟﺤﻠﻘﺔ اﻷوﻟﻰ ﻟﺘﻜﺘﺸﻒ ﺑﻨﻔﺴﻚ‬



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.‫ﻧﮭﺎﯾﺔ اﻟﻤﻘﺪﻣﺔ‬


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‫اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬



                                              ‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻻﻧﺘﺮﻧﺖ‬

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‫اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬
                                                      ...‫اﻟﺨﻄﻮة اﻷوﻟﻰ‬




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‫ﺣﺪد اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ‬




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‫أول ﺧﻄﻮة: ﺣﺪد اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ.‬


               ‫اﺳﺘﺪرﻛﺖ ﺷﺮﻛﺔ )ﻧﺎﺷﯿﻮﻧﺎل ﺳﯿﻤﻲ ﻛﻮﻧﺪﻛﺘﻮر( ﻧﻔﺴﮭﺎ ﻋﻨﺪﻣﺎ اﻛﺘﺸﻔﺖ أن اﺳﺘﮭﺪاﻓﮭﺎ ﻟ...
‫ﯾﺠﺐ ﻋﻠﯿﻚ ﺗﺤﺪﯾﺪ اﻟﻔﺌﺔ اﻟﻔﻌﺎﻟﺔ ذات اﻟﺘﺄﺛﯿﺮ ﻋﻠﻰ ﻋﻤﻠﯿﺔ اﻟﺸﺮاء.‬   ‫ﻟﺬا‬
                     ‫ﻟﯿﺲ ﺑﻀﺮورة ﻣﻦ ﯾﺪﻓﻊ ھﻮ ﻣﻦ ُﻔﺘﺮض ...
‫اﻻﺳﺘﮭﺪاف ﯾﻜﻮن:‬

                     ‫ﺑﺎﻟﻌﻤﺮ - ﺑﺎﻟﺠﻨﺲ - ﺑﺎﻟﻤﻨﻄﻘﺔ - ﺑﺎﻟﻌﻤﻞ - ﺑﺎﻻھﺘﻤﺎم - ﺑﻄﺒﯿﻌﺔ اﻟﺸﺨﺺ - ﺑﻤﺴﺘﻮى اﻟﺪﺧﻞ ...اﻟ...
‫اﻟﻔﺌﺎت اﻟﻤﺴﺘﮭﺪﻓﺔ ﺑﺎﻟﺘﻔﺼﯿﻞ.‬      ‫اﻵن اﻧﻈﺮ وﺗﺄﻣﻞ ﺑﻤﻨﺘﺠﺎﺗﻚ أو ﺧﺪﻣﺎﺗﻚ وﻗﻢ )أﻣﺮاً ﻻ ﻓﻀﻼً( ﺑﻜﺘﺎﺑﺔ‬




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‫ﻛﻞ ﻣﺎ ﺑﺪأت ﺑﻜﺘﺎﺑﺔ ﺗﻔﺎﺻﯿﻞ اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ ﻛﻞ ﻣﺎ وﺟﺪت ﻧﻔﺴﻚ اﻛﺘﺸﻔﺖ ﺗﻔﺎﺻﯿﻞ ﻣﻔﯿﺪة وﻓﻌﺎﻟﺔ ﻓﻲ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ‬




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‫ﻗﻢ ﺑﻜﺘﺎﺑﺘﮭﺎ اﻵن وﻣﻦ ﺛﻢ اﻧﺘﻘﻞ ﻟﻠﺨﻄﻮة اﻟﻘﺎدﻣﺔ‬




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.‫ﻧﮭﺎﯾﺔ اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬


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‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬
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سلسلة الحملة الإعلانية المجانية: المقدمة و الحلقة الأولى

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سلسلة الحملة الإعلانية المجانية: المقدمة و الحلقة الأولى

هذه المادة جزء من الأنشطة التوعوية لموقع الإعلانية
www.ale3laniah.com
www.e3-go.com

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  • للمزيد من العلومات حياكم الله في موقع الإعلانية

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سلسلة الحملة الإعلانية المجانية: المقدمة و الحلقة الأولى

  1. 1. ! ‫إﻟﻰ أﯾﻦ ﯾﺄﺧﺬﻧﺎ اﻟﻄﻤﻮح‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  2. 2. ‫اﻟﻤﻘﺪﻣﺔ‬ ‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻻﻧﺘﺮﻧﺖ‬ ‫إﻋﺪاد/ ﻧﺎﯾﻒ ﻋﺒﺪاﻟﺮﺣﻤﻦ اﻟﺰرﯾﻖ‬ ‫‪www.e3-go.com‬‬ ‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  3. 3. ‫ﻛﯿﻒ ﺗﺴﻮق ﻣﻨﺘﺠﺎﺗﻚ وﺧﺪﻣﺎﺗﻚ ﻣﺠﺎﻧً ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ؟‬ ‫ﺎ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  4. 4. ‫ﻛﯿﻒ ﺗﺤﻘﻖ أرﺑﺎح ﻋﺎﻟﯿﺔ ﺑﺘﻜﺎﻟﯿﻒ إﻋﻼﻧﯿﺔ ﺗﺴﺎوي ﺻﻔﺮ؟‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  5. 5. ‫ﻛﯿﻒ ﺗﺤﺼﻞ ﻋﻠﻰ اﻟﻔﺎﺋﺪة اﻟﻘﺼﻮى ﻣﻦ اﻻﻧﺘﺮﻧﺖ ﻟﻌﻤﻠﻚ اﻟﺘﺠﺎري؟‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  6. 6. (‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  7. 7. (‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  8. 8. ‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ(‬ ‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻹﻧﺘﺮﻧﺖ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  9. 9. :‫ﻣﻦ ﺗﻔﯿﺪ ھﺬه اﻟﺴﻠﺴﻠﺔ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  10. 10. ‫ﻣﻦ ﺗﻔﯿﺪ ھﺬه اﻟﺴﻠﺴﻠﺔ:‬ ‫ﺗﻔﯿﺪ أي ﺷﺨﺺ ﺑﺨﯿﻞ )أﻗﺼﺪ ﻻ ﯾﻤﻠﻚ اﻟﻤﺎل اﻟﻜﺎﻓﻲ( وﯾﺮﯾﺪ ﺗﺪﺷﯿﻦ ﺣﻤﻠﺔ إﻋﻼﻧﯿﺔ ﻟﻤﻨﺘﺞ أو ﺧﺪﻣﺔ ﺑﺎﻟﻤﺠﺎن وأن ﺗﻜﻮن ﻧﺎﺟﺤﺔ ﺑﺎﻟﻔﻌﻞ.‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  11. 11. ‫ﻧﻌﻢ‬ ‫ھﺬا‬ ‫ﻣﻤﻜﻦ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  12. 12. ‫اﺑﺪأ اﻟﺤﻠﻘﺔ اﻷوﻟﻰ ﻟﺘﻜﺘﺸﻒ ﺑﻨﻔﺴﻚ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  13. 13. .‫ﻧﮭﺎﯾﺔ اﻟﻤﻘﺪﻣﺔ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  14. 14. ‫اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬ ‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻻﻧﺘﺮﻧﺖ‬ ‫إﻋﺪاد/ ﻧﺎﯾﻒ ﻋﺒﺪاﻟﺮﺣﻤﻦ اﻟﺰرﯾﻖ‬ ‫‪www.e3-go.com‬‬ ‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  15. 15. ‫اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬ ...‫اﻟﺨﻄﻮة اﻷوﻟﻰ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  16. 16. ‫ﺣﺪد اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  17. 17. ‫أول ﺧﻄﻮة: ﺣﺪد اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ.‬ ‫اﺳﺘﺪرﻛﺖ ﺷﺮﻛﺔ )ﻧﺎﺷﯿﻮﻧﺎل ﺳﯿﻤﻲ ﻛﻮﻧﺪﻛﺘﻮر( ﻧﻔﺴﮭﺎ ﻋﻨﺪﻣﺎ اﻛﺘﺸﻔﺖ أن اﺳﺘﮭﺪاﻓﮭﺎ ﻟﺮؤﺳﺎء اﻟﺸﺮﻛﺎت‬ ‫واﻟﻤﺪراء ﻛﺎن ﻏﯿﺮ ﻣﺠﺪي ﻣﻊ أﻧﮭﻢ ھﻢ اﻟﯿﺪ اﻟﻌﻠﯿﺎ وھﻢ ﻣﻦ ﯾﻤﻠﻜﻮن ﻗﺮار اﻟﺸﺮاء أو اﻟﺮﻓﺾ. ﻟﻜﻨﮭﻢ اﻛﺘﺸﻔﻮا‬ ‫أن ھﻨﺎك ﻣﻦ ﻟﮫ ﺗﺄﺛﯿﺮ ﻛﻠﻲ ﻋﻠﻰ ﻗﺮارات اﻟﺸﺮاء وﻋﻘﺪ اﻟﺼﻔﻘﺎت وھﻢ اﻟﻤﮭﻨﺪﺳﯿﻦ وﺗﺤﺪﯾﺪً ﺑﺎﻟﻨﺴﺒﺔ ﻟﮭﺬه‬ ‫ا‬ ‫اﻟﺸﺮﻛﺔ ھﻢ ﻣﺼﻤﻤﯿﻦ اﻟﻘﻄﻊ. ﻓﺒﮭﺬا اﻻﻛﺘﺸﺎف ﻗﺎﻣﻮا ﺑﺎﺳﺘﮭﺪاﻓﮭﻢ ﺑﺸﻜﻞ ﻛﺒﯿﺮ ﺟﺪً ﻓﺄﻧﺸﺌﻮا ﻟﮭﻢ ﻣﻮﻗﻊ‬ ‫ا‬ ‫إﻟﻜﺘﺮوﻧﻲ ﺧﺎص ﯾﺴﮭﻞ ﻋﻠﯿﮭﻢ اﻟﺒﺤﺚ ﻓﻲ اﻟﻘﻄﻊ اﻟﺘﻲ ﺗﻜﻤﻞ ﺗﺼﺎﻣﯿﻤﮭﻢ ﻛﻤﺎ أﻧﺸﺌﻮا ﻣﺠﺘﻤﻊ اﻟﻜﺘﺮوﻧﻲ ﺧﺎص‬ ‫ﯾﺠﻤﻊ اﻟﻤﺼﻤﻤﯿﻦ ﻣﻦ ﻣﺨﺘﻠﻒ اﻟﺸﺮﻛﺎت وھﯿﺌﻮا ﻛﻞ ﻣﺎ ﯾﺨﺪﻣﮭﻢ وﯾﺴﮭﻞ ﻋﻠﯿﮭﻢ ﻣﻦ ﻋﻤﻠﯿﺔ اﻻﺳﺘﻔﺴﺎرات –‬ ‫اﻟﺸﺮاء - اﻟﺪﻋﻢ. ﻓﺤﻘﻘﺖ اﻟﺸﺮﻛﺔ ﺑﺬﻟﻚ ﻧﺠﺎﺣﺎت ﻣﺒﮭﺮة ﺑﺎﻛﺘﺸﺎﻓﮭﻢ أن اﻟﻤﺪﯾﺮ ﻟﻦ ﯾﻮاﻓﻖ ﻋﻠﻰ ﻋﻤﻠﯿﺔ ﺷﺮاء‬ ‫ﻣﺎ ﻟﻢ ﺗﻜﻦ ﺻﺎدرة أو ﻋﻠﻰ اﻷﻗﻞ ﻣﺪﻋﻮﻣﺔ ﺑﻮﺟﮭﺔ ﻧﻈﺮ ﻣﮭﻨﺪﺳﯿﮫ اﻷﻛﺜﺮ ﺧﺒﺮة ﻣﻨﮫ ﺑﮭﺬه اﻟﺘﻔﺎﺻﯿﻞ واﻷﻛﺜﺮ‬ ‫ﺣﺒً واﻗﺘﻨﺎﻋً ﺑﺨﺪﻣﺎت ﺷﺮﻛﺔ ﻧﺎﺷﯿﻮﻧﺎل ﺳﯿﻤﻲ ﻛﻮﻧﺪﻛﺘﻮر.‬ ‫ﺎ‬ ‫ﺎ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  18. 18. ‫ﯾﺠﺐ ﻋﻠﯿﻚ ﺗﺤﺪﯾﺪ اﻟﻔﺌﺔ اﻟﻔﻌﺎﻟﺔ ذات اﻟﺘﺄﺛﯿﺮ ﻋﻠﻰ ﻋﻤﻠﯿﺔ اﻟﺸﺮاء.‬ ‫ﻟﺬا‬ ‫ﻟﯿﺲ ﺑﻀﺮورة ﻣﻦ ﯾﺪﻓﻊ ھﻮ ﻣﻦ ُﻔﺘﺮض أن ﻧﺴﺘﮭﺪﻓﮫ ﺑﻞ ﻣﻦ ﯾﺆﺛﺮ. ﻣﺜﺎل )اﻟﺮﺟﻞ و زوﺟﺘﮫ(!!‬ ‫ﯾ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  19. 19. ‫اﻻﺳﺘﮭﺪاف ﯾﻜﻮن:‬ ‫ﺑﺎﻟﻌﻤﺮ - ﺑﺎﻟﺠﻨﺲ - ﺑﺎﻟﻤﻨﻄﻘﺔ - ﺑﺎﻟﻌﻤﻞ - ﺑﺎﻻھﺘﻤﺎم - ﺑﻄﺒﯿﻌﺔ اﻟﺸﺨﺺ - ﺑﻤﺴﺘﻮى اﻟﺪﺧﻞ ...اﻟﺦ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  20. 20. ‫اﻟﻔﺌﺎت اﻟﻤﺴﺘﮭﺪﻓﺔ ﺑﺎﻟﺘﻔﺼﯿﻞ.‬ ‫اﻵن اﻧﻈﺮ وﺗﺄﻣﻞ ﺑﻤﻨﺘﺠﺎﺗﻚ أو ﺧﺪﻣﺎﺗﻚ وﻗﻢ )أﻣﺮاً ﻻ ﻓﻀﻼً( ﺑﻜﺘﺎﺑﺔ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  21. 21. ‫ﻛﻞ ﻣﺎ ﺑﺪأت ﺑﻜﺘﺎﺑﺔ ﺗﻔﺎﺻﯿﻞ اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ ﻛﻞ ﻣﺎ وﺟﺪت ﻧﻔﺴﻚ اﻛﺘﺸﻔﺖ ﺗﻔﺎﺻﯿﻞ ﻣﻔﯿﺪة وﻓﻌﺎﻟﺔ ﻓﻲ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ‬ ‫‪PDF created with pdfFactory Pro trial version www.pdffactory.com‬‬
  22. 22. ‫ﻗﻢ ﺑﻜﺘﺎﺑﺘﮭﺎ اﻵن وﻣﻦ ﺛﻢ اﻧﺘﻘﻞ ﻟﻠﺨﻄﻮة اﻟﻘﺎدﻣﺔ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  23. 23. .‫ﻧﮭﺎﯾﺔ اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬ PDF created with pdfFactory Pro trial version www.pdffactory.com
  24. 24. ‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬ www.e3-go.com PDF created with pdfFactory Pro trial version www.pdffactory.com

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