1.
Fully Automate Your
Amazon Advertising
1
Nadine Schöpper, Co-Founder of BidX
AmafestUK Manchester, 23.05.2019

2.
Co-Founder of BidX - Tool to fully automate and
optimize Amazon Ads
Background in IT
KPMG - Data & Analytics
Nadine Schöpper

3.
Half the money I spend on advertising is
wasted...
John Wanamaker
“
...the trouble is, I don’t know
which half.

4.
Agenda
Keyword Research
Campaign Setup
Campaign Optimization
How to automate PPC with BidX?

5.
Keyword Research
5
There are powerful tools on the market

6.
Keywordtool.io
Basically the suggestions made by Amazon

7.
Google Keyword Planner
Gives additional keywords and synonyms

8.
Keep Misspellings in mind!

9.
Voice is becoming more and more important!
answerthepublic.com
“Voice Shopping Set to
Jump to $40 Billion By
2022, Rising From $2
Billion Today”
- OC&C, 2018

10.
Brand Analytics
● Most frequent search terms within your category
● Top 3 rankings of your competitors

11.
Campaign Setup
11

12.
PRODUCT
AUTO
Auto Broad Phrase
MANUAL
Exact[ ]
Campaign Setup 2018

13.
PRODUCT
AUTO
Auto Broad Phrase
MANUAL
Exact[ ]
Campaign Setup 2018
[neg. exact]
[neg. phrase]
[neg. exact] [neg. exact]
[neg. phrase]

14.
PRODUCT
AUTO
Auto Broad
[neg. exact]
[neg. phrase]
[neg. exact]
Exact
[neg. ASINs]
NEW
MANUAL
ASINs
New Campaign Setup 2019
It’s not possible to set neg. ASINs within auto ad groups yet!

15.
PRODUKT
AUTO
Auto Broad
[neg. exact]
[neg. phrase]
[neg. exact]
Exact
[neg. ASINs]
NEW
Differentiation: Generic / Protect / Attack
MANUELL
ASINs
If you want to use ATC, you need to set up new auto campaigns.

16.
Concept for max. Cost Per Click (CPC)
max. CPC = Price x Target ACoS x Conversion Rate (CR)

17.
Example:
Price 30 EUR, Target ACoS of 20% and CR 10%

18.
Example:
Price 30 EUR, Target ACoS of 20% and CR 10%
max. CPC = 30 EUR x 20% x 10% = 0,60 EUR

19.
● More than 30 PPC Sales / Month -> own campaign structure
○ Otherwise you can put them together in one campaign structure, since it would
generate a lot of effort if you have several sizes, colours etc
● Start Bid AUTO Campaign: ~0,27 EUR or ~0,73 EUR preferred
○ Avoid 0,50 € or 1,00 € since everybody starts with these bids
● Start Bid MANUAL Campaign: individual
○ Bid can be calculated via max. Cost Per Click (max. CPC)
Campaign Set Up

20.
Campaign Optimization
20

21.
1. Relevance
2. CTR
3. Conversion
4. ACoS
5. Profit
5 Stages of Optimization

22.
How to automate your PPC
with BidX?
22

23.
Dashboard

24.
Simply add your Production
cost and VAT. After that you
can easily choose your
Strategy for the product.

25.
Choose which adgroups
belong to this product.
These are the adgroups that
will be covered by the
automation and the keyword
management.

26.
Create new campaign
structures for your
products

27.
Bulk operations can be
quite useful, if you have
thousands of products

28.
For the lazy ones: Simply
create one Automation
that covers your whole
account

29.
For the crazy ones: Create
individual rules that target
your needs

30.
Last but not least:
Deep dive into your data!

31.
Use Sponsored Brands in southern
EU states.

32.
Use Product Targeting for ALL
other categories with low bids.

33.
Set Placement Bidding to
1% for Top of Search.

34.
Get BidX 2 Month for free
Code “AMAFEST”
www.bidx-tool.com
Valid until 14.06.2019

35.
Nadine Schöpper
Co-Founder of BidX
nadine@bidx.xyz
www.bidx-tool.com
www.facebook.com/getBidx
Q & A