Seo Presentation Ms03

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SEO and Link Building Services

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Seo Presentation Ms03

  1. 1. Matrix Media Technologies, Inc. 5771 La Jolla Blvd, St B5 La Jolla, CA 92037 www.matrixmt.com John Francis Sales & Marketing Manager [email_address] (858) 346-1430 x15 Nadav Wilf VP of Sales & Marketing [email_address] (858) 346-1430 x15
  2. 2. The MatrixMT Difference SEO EXPERTISE SUPERIOR STRATEGY RESULTS DELIVERED <ul><li>8 years of success </li></ul><ul><li>100+ client websites optimized </li></ul><ul><li>1,000’s of Top 5 rankings </li></ul>What Does This Mean for you? <ul><li>Focused on your ROI </li></ul><ul><li>Extensive Research and Competitive Analysis </li></ul><ul><li>Increased traffic </li></ul><ul><li>Improved rankings </li></ul><ul><li>Increased revenue </li></ul>Achieve Top Rankings Increase Traffic Keep Brand Top of Mind
  3. 3. Reduce cost per visitor by up to 70% 100% of our clients see ranking increases within the first 30 days We’ve never had a client penalized or banned 100% of our clients see a minimum of 10% increase in traffic month over month What matters most to you? Am I going to see a return on investment? How long will it take to see rankings increase? Are the links going to be high quality? How much will my traffic increase?
  4. 4. The MatrixMT Approach RESEARCH & STRATEGY OPTIMIZATION LINK BUILDING REPORTING & TRACKING 1 2 3 4 Identify who your customers are through keyword research books books online best sellers new books <ul><li>Keywords </li></ul><ul><li>30-day searches </li></ul><ul><li>Competitors </li></ul><ul><li>Rankings </li></ul>
  5. 5. The MatrixMT Approach RESEARCH & STRATEGY OPTIMIZATION LINK BUILDING REPORTING & TRACKING <ul><li>meta tags </li></ul>Optimize web pages based on what your customers are searching 1 2 3 4 <ul><li>page content </li></ul><ul><li>navigation </li></ul><ul><li>url </li></ul><ul><li>page title </li></ul>
  6. 6. The MatrixMT Approach RESEARCH & STRATEGY OPTIMIZATION LINK BUILDING REPORTING & TRACKING Utilize high quality links to boost search engine rankings Target Keyword: Books 1 2 3 4 Web Releases Premium Links Widget and Web App Optimization Blogs Social Media Premium Links Web Releases Widget and Web App Optimization
  7. 7. OPTIMIZATION LINK BUILDING REPORTING & TRACKING See measurable results within 30-45 days The MatrixMT Approach 2 3 4 Visitors Phone Calls Emails Ranking Sales RESEARCH & STRATEGY 1 $ $
  8. 8. “ Votes cast by pages that are themselves “important” weigh more heavily and make other pages important.” - Google Webmaster Support What is a Premium Website? <ul><li>Premium Websites are heavily trusted by Google and get your site top rankings. </li></ul><ul><li>Here’s why: </li></ul><ul><li>The website is already top ranking in search engines so that ranking power transfers to your site </li></ul><ul><li>The website topic and content is relevant to yours </li></ul><ul><li>This trusted website is “vouching” for you to Google, which in turn makes Google trust your site </li></ul>
  9. 9. <ul><li>The result is: </li></ul><ul><li>First page ranking for “tanning salons” </li></ul><ul><li>Increase in advertising revenue </li></ul>What is Social Media? <ul><li>3 out of 4 US adults online use social media websites. </li></ul><ul><li>Links from social media sites result in: </li></ul><ul><li>Increased rankings </li></ul><ul><li>Promotion of your website to readers </li></ul><ul><li>Diversifies the back link structure of the website </li></ul><ul><li>In this example, the blog, Writecoast.com, is linking to Suntanning.com , a top resource for information on tanning salons. </li></ul><ul><li>The target keyword is “Tanning Salons” </li></ul><ul><li>and the link within the content links to the Suntanning.com salon directory. </li></ul>
  10. 10. <ul><li>What are the benefits for your site? </li></ul><ul><li>Increase rankings </li></ul><ul><li>Interactive promotion of content </li></ul><ul><li>Increase branding and traffic </li></ul>What is a Widget? Widgets are applications that leverage existing content from your website and package it in a way that other websites can embed or host it. We optimize the embeddable code to contain links with your target keywords which result in a highly relevant SEO link to your site. We then distribute the widget through social media channels getting websites to adopt it The widget allows webmasters to utilize content they wouldn’t have access to otherwise Keyword Optimized Embed Code: <iframe src=&quot; http://www.example.com/widget/player/videos &quot; style</iframe><br /> Browse thousands of <a href=&quot; http://www.example.com/tv &quot;> Online TV Shows </a> and a href=&quot; http://www.example.com/movies &quot;> Free Videos </a>.
  11. 11. Case Study: DiscoverSD.com <ul><li>Services for DiscoverSD.com: </li></ul><ul><li>Website and UI Development </li></ul><ul><li>SEO and Link Building </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Conversion Tracking </li></ul><ul><li>Pay-Per-Click Marketing </li></ul><ul><li>  </li></ul><ul><li>The Company: </li></ul><ul><li>Established in 1996, DiscoverSD.com quickly became a prominent San Diego city guide. However, since early 2000 the portal had been largely ignored by its owners, losing significant market share. In mid-2006 DiscoverSD.com was acquired and the new owners wanted to re-establish it as the leader in the San Diego luxury lifestyle marketplace. </li></ul><ul><li>DiscoverSD.com had the following goals: </li></ul><ul><li>Establish a market reach of 80,000 unique visitors and 500,000 page views per month from organic search traffic within 1 year of launching </li></ul><ul><li>Minimum 15% visitor return rate within 6 months of launching </li></ul><ul><li>4 or more page views per visitor to indicate stickiness of the site </li></ul><ul><li>  </li></ul><ul><li>The Results are in the Numbers: </li></ul><ul><li>3,900% increase in organic search traffic: DiscoverSD.com was launched in Nov 2006 and within 8 months organic search engine traffic rose from 2,000 unique visitors a month to over 80,000 unique visitors a month through strategic link building and SEO. </li></ul><ul><li>30% return visitor rate was achieved </li></ul><ul><li>Averaging 6.45 Page views a month </li></ul><ul><li>Averaging over 500,000 page views per month </li></ul>
  12. 12. Results are Everything <ul><li>Results and reporting are a priority. We regularly review reports to ensure your campaign is producing the best results. Monthly calls will be arranged to discuss the campaign in detail. </li></ul><ul><li>Reporting Includes: </li></ul><ul><ul><li>Ranking Reports </li></ul></ul><ul><ul><ul><li>Shows ranking increases and newly </li></ul></ul></ul><ul><ul><ul><li>acquired page rankings </li></ul></ul></ul><ul><ul><li>Executive Summary </li></ul></ul><ul><ul><ul><li>Baseline versus past 30 days </li></ul></ul></ul><ul><ul><ul><li>Visitation statistics </li></ul></ul></ul><ul><ul><ul><li>Next month’s focus </li></ul></ul></ul><ul><ul><ul><li>Goal accomplishment review </li></ul></ul></ul><ul><ul><li>Monthly Deliverables </li></ul></ul><ul><ul><ul><li>Keyword specific analysis </li></ul></ul></ul><ul><ul><ul><li>Optimization review and adjustments </li></ul></ul></ul><ul><ul><ul><li>Link development </li></ul></ul></ul><ul><ul><ul><ul><li>Social media links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Premium Links and Media Buys </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Broken Inbound Links Identified </li></ul></ul></ul></ul><ul><li>Results to Expect: </li></ul><ul><ul><li>Higher rankings </li></ul></ul><ul><ul><li>Increased traffic </li></ul></ul><ul><ul><li>Higher conversion rates </li></ul></ul><ul><ul><li>Decreased cost per visitor </li></ul></ul><ul><ul><li>Decreased cost per lead/sale </li></ul></ul><ul><ul><li>A revenue generating website </li></ul></ul>
  13. 13. Contact Us Nadav Wilf VP of Sales and Marketing Phone: (858)-346-1430 x11 Fax: (858) 454-2201 Email: nwilf@matrixmt.com

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