Sylvia Harris
Sylvia Harris& CompanyResearch, Insights andDesigns for Public ServiceCommunications
Searching forDesign ActivismModels
1960’sCivic Rights
1970’sCivic Action
1980’sParticipatoryDesign andUsability
1990’sYale Class Action
U.S. CensusAssignment:Figure out how to reversedeclining response to theCensus through design
U.S. CensusResponse:Yale students designedalternate forms withclear typography
U.S. CensusHired:Two Twelve + me + studentsto explore user-centereddesign process that includedprototyping and testing
2000’sDesign forDemocracy
2010Public Design LabSylvia HarrisDavid GibsonAnn HarakawaChelsea MauldinCarla Hall
Citizenship + Design
GovernmentCommunicationsThe first brand mark wascitizen-designed.Where does it come fromtoday?Who should design it?
Government   Communications   Can be Inspiring   But too often it is…of
American
Design

Bureaucratic
OverlyComplicated
Over Designed
Just PlainConfusing
Poorly Maintained
Unfriendly
Traditional
We live in two worlds
Question + Dream + Design
Why can’t governmentcommunications bemore like my iPhone?
I can do a better jobdesigning governmentcommunications.
What if the solutionsto our greatest problemsweren’t waiting to beconceived, but justwaiting to be found?                 ...
Models for DesignEngagement
Crowd Sourcing
Virtual Pitching
Crowd SourcedVirtual Pitching
Thank You
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
Sylvia Harris, World Usability Day 2010 in NYC
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Sylvia Harris, World Usability Day 2010 in NYC

  1. 1. Sylvia Harris
  2. 2. Sylvia Harris& CompanyResearch, Insights andDesigns for Public ServiceCommunications
  3. 3. Searching forDesign ActivismModels
  4. 4. 1960’sCivic Rights
  5. 5. 1970’sCivic Action
  6. 6. 1980’sParticipatoryDesign andUsability
  7. 7. 1990’sYale Class Action
  8. 8. U.S. CensusAssignment:Figure out how to reversedeclining response to theCensus through design
  9. 9. U.S. CensusResponse:Yale students designedalternate forms withclear typography
  10. 10. U.S. CensusHired:Two Twelve + me + studentsto explore user-centereddesign process that includedprototyping and testing
  11. 11. 2000’sDesign forDemocracy
  12. 12. 2010Public Design LabSylvia HarrisDavid GibsonAnn HarakawaChelsea MauldinCarla Hall
  13. 13. Citizenship + Design
  14. 14. GovernmentCommunicationsThe first brand mark wascitizen-designed.Where does it come fromtoday?Who should design it?
  15. 15. Government Communications Can be Inspiring But too often it is…of
American
Design

  16. 16. Bureaucratic
  17. 17. OverlyComplicated
  18. 18. Over Designed
  19. 19. Just PlainConfusing
  20. 20. Poorly Maintained
  21. 21. Unfriendly
  22. 22. Traditional
  23. 23. We live in two worlds
  24. 24. Question + Dream + Design
  25. 25. Why can’t governmentcommunications bemore like my iPhone?
  26. 26. I can do a better jobdesigning governmentcommunications.
  27. 27. What if the solutionsto our greatest problemsweren’t waiting to beconceived, but justwaiting to be found? - Jeff Howe
  28. 28. Models for DesignEngagement
  29. 29. Crowd Sourcing
  30. 30. Virtual Pitching
  31. 31. Crowd SourcedVirtual Pitching
  32. 32. Thank You

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