Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to Make Your Website as Addictiveas World of Warcraft<br />Noah Schaffer PhD CUA<br />
User-Experience (UX) Design Means Dealing with More…<br />Persuasion<br />The process of guiding people toward the adoptio...
Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
XeoDesign<br />
Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
Player<br />
Challenge<br />
Victory!<br />
Efficacy<br />
Novice, so<br />LESS Needed<br />Expert, so<br />MORE Needed<br />Challenge<br />
MihalyCsikszentmihalyi<br />
http://www.websudoku.com/<br />
Tetris<br />
Operant Conditioning<br />
Your Lotto Ticket Numbers Are:<br />Buying a <br />Ticket<br />Checking the <br />Numbers<br />Did you win?<br />21<br />1...
15<br />22<br />38<br />49<br />54<br />09<br />
(Side Note)<br />
Hard Fun<br />
Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
Easy Fun<br />
The Seducible Moment<br />
Membership<br />benefits<br />Car maintenance tools & tips<br />Auto Insurance<br />Research car<br />Extended warranty<br...
The AAA Guided Path…<br />
The AAA Guided Path…<br />
Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
Serious Fun<br />
Exercise games<br />
Open Amazon.com box<br />
Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
People Fun<br />
Social Media<br />
Chat<br />
Customer reviews<br />
Apple Store<br />
Enjoyment<br />Hard<br />Easy<br />People<br />Serious<br />
Hard<br />Fun<br />
Feedback<br />
Easy<br />Fun<br />
Serious<br />Fun<br />
People<br />Fun<br />
Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
Showing That You Are Listening<br />
Questions?<br />Document covering most of this:<br />http://www.humanfactors.com/downloads/apr10.asp<br />PET Demo: http:/...
Upcoming SlideShare
Loading in …5
×

Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

637 views

Published on

Noah Schaffer is a PhD in User Experience applied to Game Design and is an instructor at Human Factors Internationl. He co-authored "Game Usability: Advancing The User Experience" (Morgan Kaufman, 2008).

This event was hosted by NYC design agency LBi on June 14, 2011.

Published in: Design, Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

  1. 1. How to Make Your Website as Addictiveas World of Warcraft<br />Noah Schaffer PhD CUA<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6. User-Experience (UX) Design Means Dealing with More…<br />Persuasion<br />The process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.<br />PET<br />Emotion<br />A mental and physiological state associated with a wide variety of feelings, thoughts, and behaviors. It is a prime determinant of the sense of subjective well-being.<br />Trust<br />Confidence in or reliance on some person, organization or object.<br />
  7. 7. Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
  8. 8. XeoDesign<br />
  9. 9. Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
  10. 10. Player<br />
  11. 11. Challenge<br />
  12. 12. Victory!<br />
  13. 13. Efficacy<br />
  14. 14. Novice, so<br />LESS Needed<br />Expert, so<br />MORE Needed<br />Challenge<br />
  15. 15. MihalyCsikszentmihalyi<br />
  16. 16.
  17. 17.
  18. 18. http://www.websudoku.com/<br />
  19. 19. Tetris<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Operant Conditioning<br />
  28. 28.
  29. 29. Your Lotto Ticket Numbers Are:<br />Buying a <br />Ticket<br />Checking the <br />Numbers<br />Did you win?<br />21<br />11<br />17<br />32<br />49<br />03<br />Excitement?<br />Hope<br />
  30. 30. 15<br />22<br />38<br />49<br />54<br />09<br />
  31. 31. (Side Note)<br />
  32. 32. Hard Fun<br />
  33. 33. Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
  34. 34. Easy Fun<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40. The Seducible Moment<br />
  41. 41. Membership<br />benefits<br />Car maintenance tools & tips<br />Auto Insurance<br />Research car<br />Extended warranty<br />Auto Loan<br />
  42. 42. The AAA Guided Path…<br />
  43. 43. The AAA Guided Path…<br />
  44. 44. Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
  45. 45. Serious Fun<br />
  46. 46. Exercise games<br />
  47. 47.
  48. 48. Open Amazon.com box<br />
  49. 49.
  50. 50. Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
  51. 51. People Fun<br />
  52. 52.
  53. 53.
  54. 54. Social Media<br />
  55. 55. Chat<br />
  56. 56. Customer reviews<br />
  57. 57. Apple Store<br />
  58. 58. Enjoyment<br />Hard<br />Easy<br />People<br />Serious<br />
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66. Hard<br />Fun<br />
  67. 67. Feedback<br />
  68. 68. Easy<br />Fun<br />
  69. 69. Serious<br />Fun<br />
  70. 70. People<br />Fun<br />
  71. 71. Hard Fun<br />Easy Fun<br />Serious Fun<br />People Fun<br />
  72. 72. Showing That You Are Listening<br />
  73. 73. Questions?<br />Document covering most of this:<br />http://www.humanfactors.com/downloads/apr10.asp<br />PET Demo: http://youtu.be/-JjHtke2Yew<br />Contact me: noah@humanfactors.com<br />Car maintenance tools & tips<br />Car maintenance tools & tips<br />Auto Insurance<br />Auto Insurance<br />Research car<br />Research car<br />Extended warranty<br />Extended warranty<br />Auto Loan<br />

×