MulchFest 2009

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Bring your holiday tree to a designated city park to be recycled into mulch that will nourish plantings across the city!

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MulchFest 2009

  1. 1. Mulchfest 2009 Saturday and Sunday, January 10th and 11th, 2009
  2. 2. Mulchfest 2009 provided New Yorkers with a convenient and free opportunity to recycle their Christmas trees into “mulch” for personal use. Highlights • 17,083 trees mulched (a 30% increase from 2008) • Total of 29 chipping sites and an additional 60 drop off sites across all five boroughs • 10,000 Biodegradeable Mulchfest Plastic Bags provided by The Home Depot • 25 media outlets covered Mulchfest, including coverage by NY1, WNBC, WCBS, and Fox
  3. 3. Mulchfest Through the Years 20000 17,803 17,083 13,137 15000 13,137 11,526 11,526 8,853 10000 8,853 8,377 8,377 4,593 4,593 5000 0 2004 2004 2005 20062006 2007 2007 20082008 2005 2009 2009
  4. 4. Chipping Sites Saturday and Sunday, January 10th and 11th, 2009 Parks hosted 29 chipping sites throughout all 5 boroughs: Bronx Queens Brook Park Cunningham Park River Park Juniper Valley Park Bissell Gardens Forest Park Bandshell Van Cortlandt Kissena Park Astoria Park Brooklyn Travers Park McCarren Park Roy Wilkins Park Fort Greene Park Cobble Hill Park Manhattan Prospect Park Tompkins Square Park Prospect Park Circle Central Park (3 locations) Owls Head Park Stuyvesant Town Marine Park Washington Square Park Hattie Carthan Garden Carl Schurz Park Bowling Green Staten Island Clove Lakes Park Midland Beach Parking Lot Conference House Parking Lot Holzka Garden
  5. 5. City Hall Park Press Conference January 10, 2009 Mayor Bloomberg kicks off Mulchfest with a press conference at City Hall Park. The Mayor is joined by Parks Commissioner Adrian Benepe and Sanitation Commissioner John Doherty.
  6. 6. Getting to Mulchfest 2009
  7. 7. Images of Mulchfest 2009
  8. 8. Images of Mulchfest 2009
  9. 9. Advertising & Marketing • 30,000 Tree Hang Tags • 5,000 Flyers • 1,500 Posters • Signage featured at all 89 Mulchfest locations • Press releases and announcements • 10,000 Mulch Bags • NYC Parks website (250,000 unique visitors / month)
  10. 10. Advertising & Marketing Department of Sanitation • Inclusion in Recycle more, Waste Less! December 2008 Newsletter (11,000 subscribers) • NYC WasteLe$$ website (1,684,498 hits/month) • NYC Compost Project website
  11. 11. Advertising & Marketing Radio Partners • 101.9 RXP, 98.7 Kiss & Hot 97 • Promotion reached total of 3 million listeners • Total of 90 (:15 second) PSAs • Featured on station websites (over 2 million unique visitors) • Inclusion in station newsletters (total circ. 272,000)
  12. 12. Press Mulchfest received over 25 media hits both locally and across the nation. Highlights include: Print • Time Out New York • Washington Post • New York Post • Daily News • amNY • The Villager • Associated Press Wire Television • Fox 5 News • ABC News • CBS 2 • NY1 • NBC 4
  13. 13. Press Online Coverage • Fox News • El Nuevo Diario • NY1 • Queens Gazette • Daily News • BrooklynAbout.com • WNYC • Riverdale Press • Time Out New York • The Villager • CBS 2 • About.com • WCBS Radio 880 • NBC 4 As well as various local • amNY, publication websites. • 1010Wins • Gothamist • Treehugger.com • YouTube • Brooklyn Daily Eagle • Plenty Magazine • Epoch Times • Staten Island Advance
  14. 14. Sponsors • Department of Sanitation – provided free Polaroid photos with Recycling Bin Characters • Home Depot – Support for 10,000 biodegradeable bags • Peanut Chews – 6,000 pieces of candy • Hot Tamales – 6,000 pieces of candy • Green Mountain Coffee – coffee donation • Cabot Cheese – cheese donation
  15. 15. Thank you for making Mulchfest 2009 such a success! Interested in getting involved next year? Please contact Christine Dabrow at: 212.360.8144 / Christine.Dabrow@parks.nyc.gov To view this slideshow online, visit http://www.nycgovparks.org/services/mulchfest/mulchfest.html
  16. 16. Thank you very mulch! Till next year…

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