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Culinary Training at Bayan Academy Case Analysis<br />Cynthia C. Maandal<br />Ateneo Graduate School of Business<br />Apri...
Outline:Where’s the beef?<br />Case Facts<br />Your Individual Submission<br />13 P Approach (Use 9Ps)<br />SPADER Approac...
Case facts 1<br />
Case facts 2<br />
1.  BayanCulinary Academy <br />Enrollees who are relatives of Bayan Foundation Microfinance clients<br />Culinary enthusi...
2.  Primary Target Market (PTM)<br />Relatives of Bayan Foundation  Microfinance   clients<br />
3.  Positioning<br />Partnership with TESDA<br />
4.  Pricing<br />Voucher redemption for every student who pass TESDA technical examination<br />At least 25 students per c...
5.  Promo<br />TESDA Registered Certificate Course<br />100% Passing TESDA<br />
6.  Product<br />Commercial Cooking Certificate Course<br />
7.  Place<br />Create a partnership with TESDA<br />
8.  Process<br />How many vouchers TESDA distribute for redemption<br />
9.  People<br />Train accordingly<br />
Conclusion<br />Bayan Culinary Academy with its 100% passing grade had an advantage and has great potential of maximizing ...
Situation<br />Culinary School of Bayan Academy train enrollees who are relatives of Bayan Foundation Microfinance in part...
Problems<br />Not all enrollees show interest in the entire training program unknown to TESDA<br />55% employment rate ( t...
Alternatives<br />Going the extra mile<br />Keep contact with enrollees<br />Refer students to prospective employers<br />...
Decision<br />Be competitive and create new partners.<br />
Execution<br />All students with high ratings on theoretical course would  be referred to prospective employers<br />
Your Summary & Conclusions<br />From 13 P Approach<br /> All Bayan Culinary Academy enrollees passed TESDA <br />From SPAD...
Culinary Training at Bayan Academy Case Analysis<br />Cynthia Maandal<br />Prof. Remigio Joseph De Ungria<br />Ateneo Grad...
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Bayan culinary training academy case

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Bayan culinary training academy case

  1. 1. Culinary Training at Bayan Academy Case Analysis<br />Cynthia C. Maandal<br />Ateneo Graduate School of Business<br />April, 2010<br />
  2. 2. Outline:Where’s the beef?<br />Case Facts<br />Your Individual Submission<br />13 P Approach (Use 9Ps)<br />SPADER Approach<br />Your Summary & Conclusion<br />
  3. 3. Case facts 1<br />
  4. 4. Case facts 2<br />
  5. 5. 1. BayanCulinary Academy <br />Enrollees who are relatives of Bayan Foundation Microfinance clients<br />Culinary enthusiasts<br />Cooking staff of hotels and restaurants<br />
  6. 6. 2. Primary Target Market (PTM)<br />Relatives of Bayan Foundation Microfinance clients<br />
  7. 7. 3. Positioning<br />Partnership with TESDA<br />
  8. 8. 4. Pricing<br />Voucher redemption for every student who pass TESDA technical examination<br />At least 25 students per class<br />
  9. 9. 5. Promo<br />TESDA Registered Certificate Course<br />100% Passing TESDA<br />
  10. 10. 6. Product<br />Commercial Cooking Certificate Course<br />
  11. 11. 7. Place<br />Create a partnership with TESDA<br />
  12. 12. 8. Process<br />How many vouchers TESDA distribute for redemption<br />
  13. 13. 9. People<br />Train accordingly<br />
  14. 14. Conclusion<br />Bayan Culinary Academy with its 100% passing grade had an advantage and has great potential of maximizing students.<br />
  15. 15. Situation<br />Culinary School of Bayan Academy train enrollees who are relatives of Bayan Foundation Microfinance in partnership with TESDA who redeem voucher for every student who passed the TESDA technical examination.<br />
  16. 16. Problems<br />Not all enrollees show interest in the entire training program unknown to TESDA<br />55% employment rate ( target 85%)<br />How to recover cost if lower than 25 enrollees<br />
  17. 17. Alternatives<br />Going the extra mile<br />Keep contact with enrollees<br />Refer students to prospective employers<br />Be competitive<br />Create new partners like hotels and restaurants<br />
  18. 18. Decision<br />Be competitive and create new partners.<br />
  19. 19. Execution<br />All students with high ratings on theoretical course would be referred to prospective employers<br />
  20. 20. Your Summary & Conclusions<br />From 13 P Approach<br /> All Bayan Culinary Academy enrollees passed TESDA <br />From SPADER Approach<br />Bayan Culinary Academy has to find alternatives to improve turn-out of students.<br />
  21. 21. Culinary Training at Bayan Academy Case Analysis<br />Cynthia Maandal<br />Prof. Remigio Joseph De Ungria<br />Ateneo Graduate School of Business <br />April, 2010<br />

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