Your Personal Brand

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This presentation addresses some of the fundamentals of developing and maintaining your personal brand with the use of social media tools. Presented to Eastlake DECA Founding 54 on December 22, 2009.

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  • The magic of SlideShare and social networks has enabled seven times as many people to view this (if it was one at a time) as it was produced and delivered for in the first place. Thanks for sharing. Hope you found value if you were one would viewed it. RB
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  • We all have a personal brand whether we know (or like) it or not.

    bing* is at once powerful and scary -- the good, the bad and the dumb will show up (and stay) on bing.

    bing doesn't have a half life, it has not only a long tail, but a permatail.

    You can run but you can’t hind from bing.
  • Your Personal Brand

    1. 1. YOUR PERSONAL BRAND ManagingYour Online Identity WithYour Future In Mind
    2. 2. YOUR PERSONAL BRAND ManagingYour Online Identity WithYour Future In Mind
    3. 3.  "18% of working college graduates report that their employer expects some form of self- marketing online as part of their job." Digital Footprints, Pew Internet & American Life Project  "22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks." Careerbuilder.com & Kaplan  "There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them. Differentiation by branding is imperative for success." Hartford Courant &WSJ Why is personal branding so important?
    4. 4.  45% of companies conduct background checks on social networks. Careerbuilder 2009  Hiring is down 7% for the 2010 graduating class. NACE, September 2009  63% of job-hunting college grads aren’t cleaning up their social network profiles CollegeGrad.com, September 2009 Why is personal branding so important?
    5. 5.  71% of college admissions officers receive friend requests from applicants. Kaplan, September 2009  Employers receiving 49 graduate applications for each vacancy. Association of Graduate Recruiters, July 2009  59% of college grads send out 30 or more resumes as part of their job search . CollegeGrad.com, May 2009 Why is personal branding so important?
    6. 6. Brand...  What is it? Definition?  “A brand is a collection of perceptions in the mind of the consumer.”
    7. 7. Personal Brand...  What is it? Definition?  A personal brand is how people perceive you.  It’s the way they describe you to friends.  It’s the way they differentiate you from someone else.  It’s the things they remember about you when you aren’t around.
    8. 8. Personal Brand...  What is it? Definition?  A personal brand is how people perceive you.  It’s the way they describe you to friends.  It’s the way they differentiate you from someone else.  It’s the things they remember about you when you aren’t around.
    9. 9. Personal Brand...  What is it? Definition?  A personal brand is how people perceive you.  It’s the way they describe you to friends.  It’s the way they differentiate you from someone else.  It’s the things they remember about you when you aren’t around.
    10. 10. Personal brand...  How do you want to be…  Perceived?  Described?  Differentiated?  Remembered?
    11. 11. Your brand framework cycle Brand Attributes Brand Promise Brand Positioning Brand Driver Brand Personality
    12. 12. The power of one...  You are one person.  You have one life.  You have one personality.  You have one set of values.  You have one future.  You have one brand.  Offline and online are one.  Bring your one (whole) self to all you do.
    13. 13. “He who has a why to live can bear almost any how.”  Your “why” is your purpose  What are you good at?  What do you care about?  Where is your passion?  What motivates and excites you?  Student BrandingTV Friedrich Nietzsche
    14. 14. “Mystery is in the history?:
    15. 15. The Permatail Impact.  We all have a personal brand whether we know (or like) it or not.  Search is both powerful and scary -- the good, the bad and the dumb will show up (and stay) on the web.  Search doesn't have a half life, it has not only a long tail, but a permatail.
    16. 16. Housekeeper wanted... Craig’s List
    17. 17. Housekeeper wanted... Craig’s List MySpace Page A picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking."
    18. 18. Housekeeper wanted... Craig’s List MySpace Page A picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking." Personal Blog "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."
    19. 19. Housekeeper wanted... Craig’s List MySpace Page A picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking." Personal Blog Local Police "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings." Only six matches. The sixth (from P.D.) indicated that the applicant had been arrested for shoplifting two years earlier.
    20. 20. What you do and say matters. Discover • Enter – Be present in the environment. • Listen – Be aware of the conversation. Relate • Identify –Introduce yourself. • Rapport – Bring honesty / understanding. Content • Responsible– For everything you share. • Accountable–Today and forever Trust • Respectful – Of other viewpoints • Engaged – Join the conversation
    21. 21. Social media building blocks “Defining your personal brand and developing a solid foundation is critical to the successful use of social media tools as career building assets.”– NW_Mktg_Guy
    22. 22. Social media building blocks “The single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny photograph” – Seth Godin •Your photo is your best choice. The real you. •Use a white or neutral background. •Make sense of any detail you add to your avatar. •If you aren’t a super model, don’t pretend to be one. •Communicate openess and enthusiasm. •Be consistent. Use the same avatar everywhere. •Don’t try too hard to stand out.
    23. 23. Social media building blocks •Start with a website , blog, or both. •Your URL is key. (i.e. yourname.com or yourname.net) •Decide on the appropriate style and design •Enhance your resume with multimedia •Integrate your social network profiles •Make your resume shareable •Examples: Dan Schawbel Katharine Hansen Bryan Person Chris Penn “Social media resumes are important for attracting hiring managers directly to you, without having to submit your resume, blindly, to them.” – Dan Schawbel
    24. 24. Social media building blocks •Know your audience •Set your privacy settings •Fill out your profile completely… and accurately! •Import contacts and grow your network •Update your status •Join or start an event in your area •Feed your social networks. “Whether you know it or not, your profile, your feed, the groups you belong to, the events you attend and the friends you share say everything about you.” – Brian Solis
    25. 25. Social media building blocks •Brand your profile. Have a unique URL •Be flawless: Correct spelling, grammar, & complete. •Develop your network •Position yourself as a leader: Start group or event. •Leverage and link. Share your connections. •Remember your avatar: Clean and professional. •Stay current and don’t lie…. EVER! Linked in is a powerful tool for college students seeking internships and jobs… the way that you conduct yourself has far-reaching implications as you start your career.— Daniel Klamm
    26. 26. Social media building blocks •Claim yourTwitter handle. •Synchronize your avatars. • Decide how you want to brand yourself. •Become an expert, enthusiast, or resource. •Establish aTwitter marketing plan. •Tweet useful information. •Answer questions. Share relevant links. “It’s like getting all dressed up and going to a party… Just being onTwitter isn’t enough.You have to participate. Join the conversation. Create conversation.” – Jennifer Horowitz
    27. 27. Let’s make it real!  Hootsuite  Linked In – Rod Brooks  Facebook – Rod Brooks  Twitter – Rod Brooks  YouTube – Rod Brooks  Linked In - Founding 54  Facebook - Founding 54
    28. 28. Thank you.  Twitter - @NW_Mktg_Guy  Blog – ww.pemconorthwest.com  Facebook – Rod Brooks  Linked in – Rod Brooks  e-mail – rod.brooks@comcast.net

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