Long Tail/Finding Conversations

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January 9, 2013 Lecture

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Long Tail/Finding Conversations

  1. 1. What happens when there’s no such thing as scarcity? the long tail
  2. 2. implications for social media
  3. 3. Long Tail Consumer Rules:1. Make Everything Available 2. Help Me Find It
  4. 4. One-Size-Fits-One
  5. 5. Listen.Find Influencers.
  6. 6. What is “influence”?
  7. 7. Findingconversations.
  8. 8. What are you looking for?
  9. 9. Trends.
  10. 10. Issues.
  11. 11. Influencers.
  12. 12. Narrow? Wide?
  13. 13. narrow: diaper productswide: green/sustainable lifestyle
  14. 14. BlogsFacebookTwitterPhotosVideoMessage BoardsPodcastsSocial Bookmarks
  15. 15. First some tips....
  16. 16. Either/Or Quotes Not Similar Terms WildcardAdvanced Search
  17. 17. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard Advanced Search
  18. 18. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar Terms Wildcard Advanced Search
  19. 19. Green OR Recyclable Baby Wipes Green “Baby Wipes”Green Baby Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search
  20. 20. Green OR Recyclable Baby Wipes Green “Baby Wipes”Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search
  21. 21. Green OR Recyclable Baby Wipes Green “Baby Wipes”Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search
  22. 22. Alltop.comGoogle Blogsearch Technorati Socialmention Icerocket
  23. 23. Twitter SearchSocialmention.com Tweetdeck Twitter Grader Klout
  24. 24. BoardtrackerBoardreader
  25. 25. BlogsFacebookTwitterPhotosVideoMessage BoardsPodcastsSocial Bookmarks
  26. 26. YouTube Vimeo ViddlerGoogle Video Truveo Blinkx
  27. 27. Podcast AlleyFindpodcasts.com iTunes Podomatic Podcast.com
  28. 28. FlickrPicsearch Altavista Bing TinEye
  29. 29. BlogsFacebookTwitterPhotosVideoMessage BoardsPodcastsSocial Bookmarks

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