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NWG Genius: l’app che crea la soluzione fotovoltaica su misura

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NWG Genius è stata realizzata per NWG da Xenesys, azienda senese di consulenza e progettazione di soluzioni e servizi IT e presentata durante la 6°edizione del Premio Best Practices per l'Innovazione, organizzato da Confindustria lo scorso 28 e 29 giugno 2012, raccogliendo un vasto consenso di pubblico.

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NWG Genius: l’app che crea la soluzione fotovoltaica su misura

  1. 1. per NWG Genius Web app multipiattaforma1 | 22 agosto 2012
  2. 2. “ VOLEVAMO METTERE A DISPOSIZIONE DEI NOSTRI ENERGY BROKER UNO STRUMENTO PER LA VENDITA SEMPLICE E INTUITIVO. E GRAZIE A QUEST’APP POSSIAMO ORA OFFRIRE AI CLIENTI LA MIGLIORE SOLUZIONE ” POSSIBILE PER LE LORO ESIGENZE DI CONSUMO E DI SPAZIO. Valentina Biattiante, responsabile Reparto Tecnico di NWG S.p.a. AZIENDA CLIENTE AZIENDA CLIENTE ESIGENZA ESIGENZA Nata a Prato nel 2003, NWG è una società NWG, in ottica di agevolare e semplificare il leader nel mercato della green economy processo di vendita dei suoi oltre 7.000 con divisioni specializzate in fotovoltaico, energy broker presenti sul territorio italiano, electric car e formazione per la rete vendita ha deciso di supportare ulteriormente i propri di energy broker. È stata la prima azienda in consulenti in energia con un’applicazione Italia, nel settore fotovoltaico, ad aver fruibile in mobilità, per la configurazione rivolto l’attenzione al mercato residenziale e della migliore offerta fotovoltaica, a partire delle piccole e medie imprese, del quale è il da dati più precisi e aderenti alle reali punto di riferimento a livello nazionale con esigenze dei clienti. oltre 7.000 impianti installati. Negli ultimi Per un’azienda fortemente orientata alla anni NWG ha registrato una crescita creazione di una relazione solida e duratura esponenziale, proponendosi rapidamente con i propri clienti, dotare la forza vendita di come uno dei maggiori player nel settore in strumenti innovativi e adeguati a costruirla è Italia. una priorità non negoziabile.2 | 22 agosto 2012
  3. 3. IMPLEMENTAZIONE IMPLEMENTAZIONE BENEFICI BENEFICI Il progetto, della durata di tre settimane, ha I benefici economici del progetto saranno previsto lo sviluppo di un’applicazione web visibili nel bilancio di esercizio 2012, in per il network di consulenti energy NWG, termini di efficienza della forza vendita per migliorare l’esperienza di vendita con un (vendite generate, margine operativo e ROS). sistema di geolocalizzazione (basato sulle Quelli non associati a specifici indicatori di API di Google Maps) e un simulatore per bilancio e di immediata percezione, invece, configurare l’impianto adatto, a partire sono: dalle reali esigenze di spazio e di consumo maggiore governance e controllo dei dati; del cliente. rafforzamento del posizionamento distin- Date le ristrette tempistiche di sviluppo, il tivo di NWG presso il cliente finale, grazie progetto - dopo una fase preliminare di all’utilizzo di apparati mobili innovativi; analisi, che ha visto l’interazione tra esperti miglioramento della soddisfazione dei di energia e sviluppatori IT - è stato condotto clienti e potenziamento del CRM azienda-le; per rilasci successivi molto frequenti, durante sensibile riduzione dell’utilizzo di carta e il quale il cliente ha potuto testare le funzionalità e richiedere eventuali aggiusta- toner. menti. L’app, realizzata in HTML5, è fruibile tramite il web, è utilizzabile sia da PC sia da tablet (iPad/Android) e richiede, quindi, la presenza di connettività.3 | 22 agosto 2012

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