Factors to Consider when Choosing a Trade Show Display


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This slides how details out the factors to consider when choosing and purchasing a trade show display.

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Factors to Consider when Choosing a Trade Show Display

  1. 1. Factors to Consider when Choosing a Trade Show Display
  2. 2. What should I look for when purchasing a trade show booth? <ul><li>Find a display that fits your companies needs correctly. </li></ul><ul><ul><li>Consider your budget and how important a good trade show display is for your show. </li></ul></ul><ul><ul><li>If competition is weak and potential for business at the shows you attend is low, consider a low cost display . </li></ul></ul>
  3. 3. What should I look for when purchasing a trade show booth? <ul><li>If your competition is fierce you should look into what the competition is using for displays and either match their display or find something that stands out . </li></ul>
  4. 4. 6 Key Elements to Choosing a Display <ul><li>Industry </li></ul><ul><li>Venue </li></ul><ul><li>Size </li></ul><ul><li>Look </li></ul><ul><li>Warranty </li></ul><ul><li>Price </li></ul>
  5. 5. Industry <ul><li>The industry you are in will set the tone for the trade show </li></ul><ul><li>Some questions to consider: </li></ul><ul><ul><li>What kind of people will be at the trade show? </li></ul></ul><ul><ul><li>What are the marketing and sales objectives? </li></ul></ul><ul><ul><li>How competitive is the industry? </li></ul></ul><ul><li>The answers to the above questions will be telling to the type of display you need </li></ul>
  6. 6. Venue <ul><li>The venue where the tradeshow is held can change the type of display you choose </li></ul><ul><li>Some questions to consider: </li></ul><ul><ul><li>Where is the event held? (If it is at an upscale hotel, you may choose a different display than you would if it is in an open warehouse) </li></ul></ul><ul><ul><li>What is the flooring like? </li></ul></ul><ul><ul><li>What is the ambiance like? </li></ul></ul>
  7. 7. Size <ul><li>There are many different size options when it comes to choosing a display </li></ul><ul><li>Some questions to consider: </li></ul><ul><ul><li>What size space will you be provided? </li></ul></ul><ul><ul><li>How many people will be running your booth? </li></ul></ul><ul><ul><ul><li>Less people at the booth usually means less space is necessary </li></ul></ul></ul>
  8. 8. Look <ul><li>Depending on your brand’s image, the look of your trade show display can vary greatly </li></ul><ul><li>Some questions to consider: </li></ul><ul><ul><li>Are you staying in line with company colors or are you going for a more neutral look? </li></ul></ul><ul><ul><li>Do you want an over the top look, or something simple? </li></ul></ul><ul><ul><li>Are you looking for a sleek display, or something out of the ordinary? </li></ul></ul>
  9. 9. Warranty <ul><li>You should always check the warrantee before considering a purchase </li></ul><ul><li>Always ask: </li></ul><ul><ul><li>What exactly is covered in the warranty? </li></ul></ul><ul><ul><li>How long is the display covered? </li></ul></ul><ul><ul><li>Do I have to purchase the warranty separately or are the products automatically covered? </li></ul></ul><ul><ul><li>What are the stipulations of the warranty? </li></ul></ul><ul><ul><li>Who do I contact if I need to file a claim? </li></ul></ul>
  10. 10. Price <ul><li>Of course, there are many different price ranges when it comes to trade show displays </li></ul><ul><li>Some questions to consider: </li></ul><ul><ul><li>What is your show budget? </li></ul></ul><ul><ul><li>How much are you willing to spend on a trade show display alone? </li></ul></ul><ul><ul><li>Will you be purchasing “extras” to enhance your display? </li></ul></ul>
  11. 11. Creating a big look on a small budget <ul><li>In most cases a unique and attractive display will cost more than a simple display </li></ul><ul><li>We have found quite a few options for exhibitors looking for a quality product that will make a statement while remaining on a tight budget </li></ul>
  12. 12. Option 1: Waveline display <ul><li>The first great option is the Waveline display which has a clean look that is similar to other displays that are three times the price </li></ul><ul><li>With the Waveline, all printing is included and a 10 foot display costs under $800. There are multiple sizes available to fit smaller booth spaces and table tops. </li></ul>
  13. 13. Option 2: Tahoe display <ul><li>Another great value that we have found is the Tahoe custom modular display. </li></ul><ul><li>The Tahoe gives the look of a custom display for the price of a pop up. </li></ul><ul><li>The Tahoe is also much lower in price than other similar products while achieving the same look. </li></ul>
  14. 14. Remember when shopping: <ul><li>Research the product on multiple sites to find the best price and multiple descriptions </li></ul><ul><li>Find the manufacturers site and research their quality and capabilities </li></ul><ul><li>Only buy from companies that are willing to disclose the manufacturer and origin of the product </li></ul><ul><li>Ask for graphic samples, live shots of finished displays, or referrals to insure the finished product will represent the advertised quality </li></ul>
  15. 15. Thank You <ul><li>24/7 Help and Support 253.830.4430 </li></ul><ul><li>General Inquiries [email_address] </li></ul><ul><li>Sales [email_address] </li></ul><ul><li>Graphic Design Department [email_address] </li></ul><ul><li>www.nwcidisplays.com </li></ul>