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Web analytics tools

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Web analytics tools

  1. 1. Web Analytics Tools<br />
  2. 2. Agenda<br />Web Analytics <br />3<br />Comparison of Tools<br />2<br />Features<br />1<br />Type of Tools<br />
  3. 3. Types of Web Analytics Tools<br />
  4. 4. Visual Display of the Tools<br />
  5. 5. Omniture<br /><ul><li>Social Media Analytics
  6. 6. Video Analytics
  7. 7. Web 2.0 Effectiveness
  8. 8. Crucial to fast and flexible data analysis
  9. 9. Mobile Analytics and Mobile Reporting
  10. 10. Allow visualize and understand the flow of traffic through site</li></li></ul><li>Webtrends<br /><ul><li>Up-to-the Minute Website Analytics
  11. 11. Get flexible reporting, unlimited dashboards
  12. 12. Mobile Analytics
  13. 13. Social Media Analytics
  14. 14. Filter traffic by IP Address</li></li></ul><li>Google Analytics<br /><ul><li>Advertising ROI
  15. 15. Cross Channel and Multimedia Tracking
  16. 16. Sharing and Communicating
  17. 17. Data Visualization
  18. 18. Google Integration and Reliability</li></li></ul><li>Clickstream / Pathing – On a Scale<br />Visitor coming from “Previous” and going to “Next” Page<br />Cumulative Click Paths<br />Page-wise Clickstream<br />Omniture Sitecatalyst<br />Webtrends<br />GoogleAnalytics<br />
  19. 19. What Products do Customers Use?<br />Source: www.digitalvinci.com<br />Data Classification<br />Free tools<br /><ul><li>Google Analytics – 94%
  20. 20. Yahoo Analytics – 11%</li></ul>Paid tools<br /><ul><li>Omniture - 28%
  21. 21. Webtrends – 17%</li></li></ul><li>Thank you<br />NVISH UK OFFICE <br />NVISH USA OFFICE <br />NVISH INDIA OFFICE <br />81 Oxford St. London W1D2EU,<br />United KingdomPhone : (+44)-207-993-4843<br />5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054Phone : (+1)-408-730-2615<br />DLF Info CityFirst Floor, Tower EChandigarh Technology Park,Chandigarh 160101Phone: (+91)-172-433-7702<br />Website: www.nvish.com │ E-Mail: info@nvish.com│ Fax : (+1)-866-583-9527 <br />

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