Web Analytics

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Web Analytics

  1. 1. Grab the website traffic with Web Analytics<br />
  2. 2. Agenda<br /><ul><li> What is Web Analytics?
  3. 3. Why Analyze?
  4. 4. Web Analytics Process
  5. 5. Web Analytics Tools
  6. 6. Benefits of Web Analytics</li></li></ul><li>What is Web Analytics?<br />Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.<br />
  7. 7. Why Analyze?<br /><ul><li>Business reporting
  8. 8. Proof of return on investment
  9. 9. Understanding site visitors
  10. 10. Identifying problems
  11. 11. Identifying opportunities
  12. 12. Insight into the visitors needs
  13. 13. Improve customer satisfaction
  14. 14. Improve inefficient campaigns</li></li></ul><li>Web Analytics Process<br />…….<br />Source: www.conversionjourney.com<br />
  15. 15. Terms Used in Web Analytics<br />
  16. 16. Web Analytics Tools<br />
  17. 17. Benefits of Web Analytics<br /><ul><li>Monitoring visitors and users
  18. 18. Optimizing website
  19. 19. Formulating sales
  20. 20. Create effective e-marketing plan
  21. 21. Help in search engine optimization campaigns </li></li></ul><li>Thanks<br />NVISH UK OFFICE <br />NVISH USA OFFICE <br />NVISH INDIA OFFICE <br />81 Oxford St. London W1D2EU,<br />United KingdomPhone : (+44)-207-993-4843<br />5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054Phone : (+1)-408-730-2615<br />DLF Info CityFirst Floor, Tower EChandigarh Technology Park,Chandigarh 160101Phone: (+91)-172-433-7702<br />Website: www.nvish.com │ E-Mail: info@nvish.com│ Fax : (+1)-866-583-9527 <br />

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