Social Media What The Boss Needs To Know

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Social Media - What the boss needs to know

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Social Media What The Boss Needs To Know

  1. 1. NVISH Building Your Social Media Program What The Boss Needs To Know…
  2. 2. NVISH SOLUTIONS INC. © 2010 All rights reserved What is Social Media? Slide 2 Join The Conversation It’s not just a social logo It’s A New Way To Build Your Brand It’s not just noise and hypeIt’s not just a campaign
  3. 3. NVISH SOLUTIONS INC. © 2010 All rights reserved Why Social Media Slide 3  Increased channels of communication  Building Brand Awareness  Lead generation  Monitoring  Search engine optimization  Handle customer service  Low cost to enter  User generated content  Educating potential clients  Gather Marketing intelligence and build trust  Engage and influence prospects, clients, value chain and stakeholders  Sales  Find new markets  Public Relations  Gain competitive advantage through effective intelligence  Announcements  Crowdsourcing  Involvement Advantages for both B-to-C and B-to-B
  4. 4. NVISH SOLUTIONS INC. © 2010 All rights reserved Benefits Slide 4  Brand perception  Brand appreciation  Peer-to-Peer acceptance  Search engine optimization  Linking strategy  Low cost entry  Open new markets  Find consumers where they hangout  Leverage user-generated content  PR  Customer service  Quickly get the word out
  5. 5. NVISH SOLUTIONS INC. © 2010 All rights reserved First Step Slide 5  Develop a strategy  Think in terms of “engagements” not “campaigns”  Match your social media plans to your business objectives • Determine best social platforms for your brand • Develop content strategy • Set SMART goals, benchmarks and metrics • Interact with demographic • Be open to new markets • Reporting and ROI (yes!) • Moderation • Open two-way conversations  Measure and adjust accordingly
  6. 6. NVISH SOLUTIONS INC. © 2010 All rights reserved We Can Help Slide 6 We Make Your Website More Social Social Media Builds Brand Relationships That Last
  7. 7. NVISH SOLUTIONS INC. © 2010 All rights reserved Social Media & Your Website Slide 7  Add Social Media buttons to your website  Join conversations and become a valuable contributor  Allow popular bookmarking and sharing abilities on your website  Think of your website as a destination portal  Ensure your visitors have a positive experience  Provide valuable content that keeps visitors coming back What you can do right now….
  8. 8. NVISH SOLUTIONS INC. © 2010 All rights reserved Our Services Slide 8 Online Reputation Management Online Reputation Management Online media coverage - news, blogs, forums and other relevant sources Online media coverage - news, blogs, forums and other relevant sources Content and Messaging Content and Messaging Social Media Marketing Social Media MarketingMedia MonitoringMedia Monitoring Gain competitive insights and identify gaps Gain competitive insights and identify gaps Detect sentiments around the brand (positive ,negative and neutral) Detect sentiments around the brand (positive ,negative and neutral) Actionable insights- reports, dashboards etc. Actionable insights- reports, dashboards etc. Leverage media monitoring to strategize social media marketing Leverage media monitoring to strategize social media marketing Brand penetration and competitive advantages Brand penetration and competitive advantages Engage and influence prospects Engage and influence prospects Increase visibility and draw traffic Increase visibility and draw traffic Identify stake holdersIdentify stake holders Community management and forum discussions Community management and forum discussions Establish thought leadership Establish thought leadership Content creation with targeted keywords Content creation with targeted keywords Manage social media messaging Manage social media messaging Content syndicationContent syndication Corporate blog maintenance and promotion Corporate blog maintenance and promotion Assets optimization e.g. white papers, collaterals, case studies etc. Assets optimization e.g. white papers, collaterals, case studies etc.
  9. 9. NVISH SOLUTIONS INC. © 2010 All rights reserved What NVISH Will Do - And That’s Not All Slide 9  Help you join the conversation with relevant content  Open a partnership that drives online presence – don’t go it alone.  Develop and manage both digital and social media campaigns to grow customer loyalty and brand awareness.  Conduct surveys, market analysis and campaigns to gather valuable information and grow brand participation.  Have measurable benchmarks and metrics to evaluate ROI so you can make informed decisions.  Create company-specific crowdsourcing platforms that have a philanthropic presence and impact.  Measure, evaluate and improve social media engagements to improve your core business goals.  Grow customer loyalty by being a valued contributor. If done right…. it’s measurable and less expensive
  10. 10. Thank You Website: www.NVISH.com │ E-Mail: info@nvish.com │ Fax : (+1)-866-583-9527 81 Oxford St. London W1D2EU, United Kingdom Phone : (+44)-207-993-4843 NVISH UK OFFICENVISH USA OFFICE 5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054 Phone : (+1)-408-730-2615 NVISH INDIA OFFICE DLF Info City First Floor, Tower E Chandigarh Technology Park, Chandigarh 160101 Phone: (+91)-172-433-7702

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