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Social media marketing


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Social media marketing

  1. 1. Sustainable Brand Reputation with Social Media Marketing<br />
  2. 2. Agenda<br />Social Media Marketing (SMM)<br />Benefits & Significance<br />Brand Reputation<br />Brand Promotion with SMM<br />Worldwide Trends <br />
  3. 3. Social Media Marketing<br />Social Media Marketing (SMM) which seeks to achieve branding and marketing communication goals through the participation in various social media networks, It includes:<br /><ul><li>Facebook
  4. 4. Twitter
  5. 5. Google +
  6. 6. LinkedIn
  7. 7. MySpace
  8. 8. Delicious
  9. 9. Digg</li></li></ul><li>Social Media Marketing Websites<br />
  10. 10. Benefits of SMM<br />Cost effective<br />Drive traffic<br />Wider audience reach<br />Customer service & feedback<br />Information sharing<br />Increase search engine rankings<br />Establish a brand and raise awareness<br />Increase customer loyalty and trust<br />
  11. 11. Significance of SMM<br />Global Social Network Traffic<br />Globally on an average, people spend approx 6 hours daily on Facebook<br />Source: Nielsen Company<br />
  12. 12. Brand Reputation<br />Brand is a trademark or unique name identifying a product or service. Social Media Marketing is one of the well-known marketing tool which helps organization to create brand awareness and generate customer loyalty. <br />
  13. 13. Brand Promotion with SMM <br />
  14. 14.                                                                                                                                                                                                                                                   <br />Worldwide Trends<br /><ul><li>46% of Internet users worldwide interact with social media on a daily basis
  15. 15. 15% of social media users are more inclined to buy from brands that advertise in social media
  16. 16. 25% are more likely to find out more about brands that advertise on social media sites
  17. 17. Nearly 4 out of 5 web users visit a social networking site on monthly basis
  18. 18. Internet users worldwide spend more hours per week with social media than any other online activity</li></ul>Internet users in select countries who have created a social network profile <br />Source: Nielsen Company<br />
  19. 19. Thank You<br />