I marketing know_how & trends_2011

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I marketing know_how & trends_2011

  1. 1. iMarketing<br />
  2. 2. Slide 2<br />Online Marketing<br />e Marketing<br />Pay Per Click<br />Internet <br />Pay Per Action<br />Pay Per Play<br />Online Advertising<br />Web Marketing<br />
  3. 3. Slide 3<br />What is i marketing ?<br />Internet marketing refers to the placement of media along many different stages of the customer engagement cycle through:<br /><ul><li>search engine marketing (SEM),
  4. 4. search engine optimization (SEO),
  5. 5. banner ads on specific websites,
  6. 6. e-mail marketing,
  7. 7. Web 2.0 strategies.</li></li></ul><li>What to do!!Marketing Large<br />Slide 4<br />
  8. 8. How to do??<br />Slide 5<br />Search Engine Marketing<br />Social Media Marketing<br />SEA(Search Engine Advertising)<br />SEO(Search Engine Optimization)<br />e-mail Marketing<br />Blog Marketing<br />PayPerClick<br />Web Directories<br />Pop–up ads<br />Free Listing<br />
  9. 9. Look with <br />Slide 6<br />
  10. 10. Slide 7<br />Spending Trends<br />Annual spending to increase by 15% to $34k mn<br />
  11. 11. Slide 8<br />Benefits <br /><ul><li>Accountability</li></ul>Accurate Campaign Reporting and ROI Tracking<br /><ul><li>Better </li></ul>Targeting<br /><ul><li>Precise Segmentation</li></ul>Tracks online user behaviors <br /><ul><li>Relatively Inexpensive Way to Generate New Business and Build Brand Awareness </li></ul>Average customer acquisition cost - Search Advertising: $7-$10; Printed Yellow Pages: $15-$25; Direct Mail: $60-$80 <br />
  12. 12. ThankYou&HappyHolidays<br />Slide 9<br />NVISH UK OFFICE <br />NVISH USA OFFICE <br />NVISH INDIA OFFICE <br />81 Oxford St. London W1D2EU,<br />United KingdomPhone : (+44)-207-993-4843<br />5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054Phone : (+1)-408-730-2615<br />DLF Info CityFirst Floor, Tower EChandigarh Technology Park,Chandigarh 160101Phone: (+91)-172-433-7702<br />

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