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Technologies cognitives au service des expériences utilisateurs - NUIDay 2016

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Jean-Sébastien Dupuy (Microsoft) et Jean-Philippe Encausse (VISEO) font un panorama des technologies cognitives du marché et de leurs usages pour améliorer les expériences utilisateur

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Technologies cognitives au service des expériences utilisateurs - NUIDay 2016

  1. 1. Technologies Cognitives au service des expériences utilisateurs Jean-Sebastien DUPUY Evangeliste - MICROSOFT Jean-Philippe ENCAUSSE Expert IoT & NUI, VISEO
  2. 2. partie 1 MS Cognitive Services
  3. 3. 6
  4. 4. +1bn 62m 100m 300m 1bn Hi. I am Cortana.
  5. 5. Votre bot (Créé avec BotBuilder) Salut Bot Connector Bot Framework Mail / SMS Skype Telegram Facebook Messenger Slack … Rendre votre bot intelligent Cognitive Services
  6. 6. Roll your own with REST APIs Simple to add: just a few lines of code required Integrate into the language and platform of your choice Breadth of offerings helps you find the right API for your app Built by experts in their field from Microsoft Research, Bing, and Azure Machine Learning Quality documentation, sample code, and community support Easy Flexible Tested GET A KEY
  7. 7. Focus Cognitive Services Emotion Speaker Recognition Speech Custom Recognition Computer Vision Face Video microsoft.com/cognitive Linguistic Analysis Language Understanding Bing Spell Check Entity Linking Knowledge Exploration Academic Knowledge Bing Image Search Bing Video Search Bing Web Search WebLM Text Analytics Recommendations Bing Autosuggest Bing News Search Translator
  8. 8. Cortana Intelligence Suite Action People Automated Systems Apps Web Mobile Bots Intelligence Dashboards & Visualizations Cortana Bot Framework Cognitive Services Power BI Information Management Event Hubs Data Catalog Data Factory Machine Learning and Analytics HDInsight (Hadoop and Spark) Stream Analytics Intelligence Data Lake Analytics Machine Learning Big Data Stores SQL Data Warehouse Data Lake Store Data Sources Apps Sensors and devices Data http://www.microsoft.com/en-us/server-cloud/cortana-intelligence-suite
  9. 9. démo Hello Bot
  10. 10. partie 2 UNE HISTOIRE D’AMOUR
  11. 11. 1964 E.L.I.Z.A. 1995 A.L.I.C.E. 2006 Nabaztag 2010 WATSON (IBM) 2011 SIRI (Apple) 2011 Google Now 2012 S.A.R.A.H. 2013 ALEXA (Amazon) 2014 CORTANA (Microsoft) Everything is about Timing
  12. 12. Toucher le monde physique
  13. 13. Expérience sans frictions
  14. 14. Self Actuated Residential Automated Habitat
  15. 15. Ergonomie et Conversational UI
  16. 16. Le test du turing
  17. 17. L’importance du Nom
  18. 18. L’importance de l’apparence
  19. 19. Le sens de la vue !
  20. 20. Une question d’ergonomie !
  21. 21. partie 3 LE CONVERSATIONAL UI
  22. 22. Agent Conversationnels Client de Messagerie Outils et Frameworks Analyse du langage naturel (NLP) Ecosystème
  23. 23. Des commandes vocales à l’IA Customer decision journey CONSIDER EVALUATE BUY CARE Acquisition, communiquer sur un lancement de produit, tester l’appétence… Faire un devis, faire une recherche de produit/service/hôtel/train Se faire conseiller, coacher Réserver un hôtel ou un vol Commander un repas Faire livrer des fleurs … Donner des informations, humaniser une FAQ, Suivi de livraison, SAV, réclamation
  24. 24. Une nouvelle manière de concevoir des services DE NOUVEAUX MÉTIERS Interaction & Conversation Designer, « Virtual Assistant » Assistant, Messaging App API Developers, Semantic Experts, scénaristes, Chatbotmaster … UN CYCLE ITERACTIF INFINI La conception d’un bot ne s’arrête jamais. L’analyse des usages amène à améliorer en permanence le bot (cas, résultats, expériences, personnalité…) PAR QUOI JE COMMENCE ? # 1 De quelles données ai-je besoin ? # 2 Comment je les obtiens ? # 3 Script des conversations UNE AUTRE FACON DE SYMBOLISER L’ESPRIT D’UNE MARQUE Personnalité, niveau de langage, style, ton… La façon de communiquer du bot est représentative de la marque (vs le design graphique aujourd’hui)
  25. 25. Node-RED: Un Framework OpenSource d’IBM
  26. 26. Node-RED: Un Framework OpenSource d’IBM
  27. 27. Node-RED: Magasin Connecté
  28. 28. Node-RED: TV Connectée
  29. 29. partie 4 Dans l’avenir ?
  30. 30. Avenir: Bot, VR, AR, … ?
  31. 31. partie 4 ONE MORE THING !
  32. 32. OpenSource !
  33. 33. MERCI ! Des Questions ? Jean-Sebastien DUPUY Evangeliste - MICROSOFT Jean-Philippe ENCAUSSE Expert IoT & NUI, VISEO

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