digital, university, MESI,

1. Digital Revolution, or How to Use Modern
Information Technologies for Empowering
Women’s Participation in the University
Management and Attaining Success
Natalia Tikhomirova
Rector of MESI, Dr. Sc., Professor

2. United Nations:
Beijing Declaration 1995
“Women's empowerment and their full
participation on the basis of equality
in all spheres of society, including participation
in the decision-making process and access to
power, are fundamental for the achievement
of equality, development and peace”.

3. Competitive advantages of women
in job placement
Women are more loyal to employers
They are less inclined to change their workplace
(one of the key benefits of female candidates for employers)
Diligence and willingness to work for a small fee
Career success factors are activity, initiative,
and ability to be on good terms with
company’s leadership
PwC Russia. Russian Managers Association. March 2012

4. 43% of respondents
cited capacity
for work and diligence
as competitive
advantages of women!
PwC Russia
Russian Managers Association
March 2012

5. In 27 countries of the European Union
59% of graduates are women
only 18% of professors are women
and only in 9% of HEIs women
hold senior management positions
To get more information - European Commission’s SHE figures

6. Companies
with over 30% women
at the top perform
better.
This happens because
women use
different leadership
behaviors than men.
From "Women Matter” reports

7. What has appeared
in the modern world?

8. Our reality
Information Knowledge Smart society
society society
 Changing educational environment
 Students different from us (Next generation)

9. What kind of challenges arise
in the Information Society?
Technological revolution
determines the establishment
Development
of a new type of society,
of new
namely Information Society.
approaches to
management
system is Global economy framework is
required! changing dramatically within
the process of Information Society
establishment. At the same time
borders between countries and
people are being erased.

10. Challenges of the Information Society
Building a global information space
Increasing role of Growing number of
information, people involved in the
development of Developing
knowledge, and
information informatization of
information
technologies, products, society
technologies in the life
of society and services

11. Modern Internet resources used for improvement
of manager’s communications effectiveness
PCs in network Chats,
News subscription, video- messengers
channels
Video communications Mobile phones
E-books,
social bookmarking
Cloud services
Communities, blogs
E-games and virtual
worlds

12. Global Internet system as e-communication
tool for a manager
Facebook Twitter Google + - social
LinkedIn – business network
social network
Flickr Foursquare –
geolocation
Odnoklassinki Blogger.com
Skype Vkontakte
Russian analogue
Russian analogue
to Facebook
Virtual worlds to Facebook

13. Social network service
as a tool for a modern manager
Network nature of creative activity
Storage of documents
File sharing
Always at hand –
anywhere in the world
Communication, support,
and social contacts
development
Individual and collective planning

14. Manager’s tools are available
 from a workplace
 from a laptop
 from a tablet computer
 from a mobile phone

15. “Digital news”: convenient, affordable,
modern, and cheap!
34% read news
using mobile
17% read news
phones or PCs using tablet
computers
5% read
news using
gadgets
27% read news using smartphones
and tablet computers
PEW RESERCH CENTER’S FOR EXCELLENCE IN JORNALLISM 2012 STATE OF THE NEW MEDIA

16. Digital communications
of a modern manager
Storage services
Internet messengers
Establishment of business Joint use
contacts

17. Risks of digital communications
 Vast amount of information and contacts, but lack of
time for it’s processing and thoughtful communication;
 Discrepancy of high speed, amount of information,
desired speed of information assimilation, and
implementation of received information;
 Flexible work regardless time, place, and work schedule;
 Blurring of boundaries between work and leisure;
 Digital revolution largely balances personal and gender
factors.

18. Advantages of digital
communications
 Possibility to extend the implementation of management functions and to cover all levels of management;
 More qualitative and complete control and analysis, including statistical and financial ones
for management decision making;
 Possibility to use a large number of knowledge databases for decision making;
 Efficient delivery of data for operational management decision making;
 Access to work materials and data from anywhere;
 Openness, accessibility, relevance, and efficiency;
 Possibility for vigorous career development;
 Opportunities for expanding contacts;
 New opportunities for self-positioning;
 Possibility for confidence boost of children and families by demonstrating them modernity through
communication with application of modern technology;
 Ability to work and to manage from any place and at any time by strengthening family and family ties;
 Transparency of main management processes allows to make right and operative decisions;
 Reduction of support staff and routine work.

19. Management of a university integrated
into the information environment
 Instrumental and methodological support of educational
process in the electronic distribution of university;
 Communicative integrated system of organization of
teaching/learning process;
 Communicative integrated system of human resources
management in joint information environment;
 Instrumental and methodical implementation of synergy
effects of the university management;
 Financial management in a electronic distributed
(umbrella) university.

20. Rector’s resources
http://ntihomirova.livejournal.com/
http://twitter.com/#!/NTihomirova
The portal available for MESI staff
members: http://sp.mesi.ru

21. Universities are pleased to use
the external applications
The most popular of them are those which:
 Facilitate the organizational issues;
 Allow students and faculty to exchange ideas and
researches;
 Eliminate the need to print and buy the pile of
books (for example, Google Reader allows to add
(comment, reduce, etc.) the books to eBook
readers;
 Help teachers in the lectures digital transmission
to students. Students, in turn, can scan the printed
documents (JotNot Pro application).

22. The main development trends
2010-2013
1. Promotion of the human resources mobility.
2. he work place is increasingly immersed into the digital space.
3. Improving of the communication channels.
4. Elaboration of new service segments.
5. Governmental regulation of the practice for application of new
technologies.
6. Regional development.
7. Knowledge mobility: the tendency to the permanent acceleration of
operative knowledge upgrade.
8. Enhancing the role of informal learning.
9. The development of opportunities for social learning.
10. Online games as a learning tool.
11. Living in a digital world.
12. Blurring boundaries between people, companies, and countries.
13. Mobility of knowledge.
14. The development of additional opportunities.

23. What should be changed
in the university management?
 Alteration of technologies, business processes, both
formal and informal relationships between people;
 The emergence of a new corporate culture;
 Changing of management practices;
 Changing of techniques for individual work;
 A new management model is global network;
organization management based on information
technologies;
 Acceleration of the pace for decision-making through
easily accessible and quickly updated data.

24. Moscow State University of Economics,
Statistics and Informatics (MESI)
Moscow State University for Economics, Statistics and
Informatics (MESI), founded in 1932, nowadays is one of the
leading innovative institutions of higher education in Russia
with rich experience and strong tradition of staff training for
the economy of Russia and foreign countries.
Fields of expertise:
 Institute of Computer Technologies
 Institute of Economics and Finance
 Institute of Management
 Institute of Law and Humanities
 Institute of Master Programs

25. MESI today
• 80 years of experience in staff development;
• a new-style higher education institution: research and innovative
educational establishment and e-university;
• educational services sharpened at the international level;
• highly qualified faculty and administrative staff;
• employment of modern teaching/learning methods and
information and communication technologies (ICT) and extensive
use of modern software and educational resources;
• the 5th rank among top 100 Russian higher education institutions
in economics (according to the Federal Agency for Education).

26. MESI Today
The founder of three periodicals:
• Open Education;
• eLearning World;
• Economics, Statistics and
Informatics (The Bulletin of
Teaching Association)

27. MESI Today
The holder of the “European
quality” gold medal in the
nomination “One Hundred Best
Higher Education Establishments”
competition organized by the
International Academy of Quality
and Marketing and the Independent
Social Council at the initiative of the
special committees of the State Duma
and the Council of Federation of the
Federal Assembly of the Russian
Federation.

28. High technologies are applied
in teaching/learning process
Applications help students :
- to get quick and easy access to study materials, their
grades, sports results, etc.;
- to get University fresh news on the phone (academic,
social, sport);
- to create an account in the university social network as
well as to get access to the personal account;
- to have continuous access to the library catalog, phone
numbers and e-mail addresses of teachers;
- to use the convenient navigator in the e-campus.

29. What it means
for women-managers?
Companies with more
Modern than 30% of women in
society the management work
better, as women’s
management style differs
Woman from the men’s one.
Modern
top-
university
manager

30. Readiness to respond
to the changing world is an
attribute of modern and
mobile person.

31. Continuous development and further
training is not a diet but a lifestyle
Managers should:
 learn constantly;
 study in different places and in number of ways;
 lifelong learning from their own mistakes and the others ones,
including from their competitors;
 learn from those who really knows something;
 learn not because you like to do this but because
it is the only way to success.

32. Benefits for women-managers
Less importance of gender
in the digital world
Mobility and flexibility
University
Possibility to track all processes in the university from anywhere
Easy access to renewable and reliable data as a basis for
intelligent decision making
Comfortable communicating with family, friends and colleagues in any
place

33. Business Club
“Women of Future Russia”
The club unites business women from different
spheres of activities: successful top and finance
managers, bankers, entrepreneurs as well as
representatives of creative elite of our country –
well-known producers, journalist and scientists.
Business club
“Women of Future Russia”
is an open community and
we are always glad to see
new members.
You are welcome!

34. Questions for reflection
 What further changes will occur in the education system
and labor market?
 How will expansion of IT impact on the development
of universities?
 How will a leader’s work modify due to the digital
revolution?
 How will change a student, his/her view of the world,
knowledge, vision of university and future work?
 How will women respond to the challenges
of the digital world?

35. TIKHOMIROVA
Natalia
www.mesi.ru
http://twitter.com/NTihomirova
http://ntihomirova.livejournal.com/