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B2B Content Marketing Solutions
B2B CONTENT MARKETING SOLUTIONS
FOR B2B PARTNERS
B2B Content Marketing Solutions
CHALLENGES FACING PUBLISHING IN 2016
www.ntent.com | @withntent | 877.861.22302
Monetizati...
B2B Content Marketing Solutions
MAXIMIZE YOUR ROI, MONETIZE WITH NTENT
www.ntent.com | @withntent | 877.861.22303
Native a...
B2B Content Marketing Solutions
THE SOLUTION: NTENT’S B2B NATIVE ADVERTISING PROGRAM
www.ntent.com | @withntent | 877.861....
B2B Content Marketing Solutions
THE NTENT B2B ADVERTISING EDGE
www.ntent.com | @withntent | 877.861.22305
• creates a seam...
B2B Content Marketing Solutions
WHAT OUR PARTNERS ARE SAYING…
www.ntent.com | @withntent | 877.861.22306
NTENT has been on...
B2B Content Marketing Solutions
THE POWER OF PARTNERING WITH NTENT
www.ntent.com | @withntent | 877.861.22307
• Customizab...
B2B Content Marketing Solutions
www.ntent.com I @withntent I 877.861.2230
search that understands you
B2B Content Marketing Solutions
BRAND AWARENESS INCREASED USING SEMANTIC TECHNOLOGY
www.ntent.com | @withntent | 877.861.2...
B2B Content Marketing Solutions
RELEVANT, RELATED CONTENT DRIVES ENGAGEMENT
www.ntent.com | @withntent | 877.861.223010
ST...
B2B Content Marketing Solutions
RELEVANT AD PLACEMENTS DRIVE AWARENESS
www.ntent.com | @withntent | 877.861.223011
STRATEG...
B2B Content Marketing Solutions
THE POWER OF INDUSTRY LEADING CONTENT
www.ntent.com | @withntent | 877.861.223012
STRATEGY...
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Monetize with NTENT B2B Publishers

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NTENT™ delivers relevant and engaging ads alongside your content – online and on mobile – using proprietary semantic search technology. Our goal is simple – to make it easier for you to earn more revenue while delivering a more meaningful ad experience to your users.

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Monetize with NTENT B2B Publishers

  1. 1. B2B Content Marketing Solutions B2B CONTENT MARKETING SOLUTIONS FOR B2B PARTNERS
  2. 2. B2B Content Marketing Solutions CHALLENGES FACING PUBLISHING IN 2016 www.ntent.com | @withntent | 877.861.22302 Monetization of mobile Brand-safe, relevant ad experience Ad Blocking Share of attention Declining Desktop Traffic
  3. 3. B2B Content Marketing Solutions MAXIMIZE YOUR ROI, MONETIZE WITH NTENT www.ntent.com | @withntent | 877.861.22303 Native advertising spend $5.7 billion in 2016, expected to reach $53.4 billion in 2020 50% of NTENT publishers had advertisers with an average CTR greater than industry average 73% of B2B marketers report a positive impact on marketing ROI when incorporating video into their campaigns 90% of NTENT publishers saw an increase in mobile clicks on native ads 21% of B2B consumers engaged for more than 30 seconds via the NTENT video player
  4. 4. B2B Content Marketing Solutions THE SOLUTION: NTENT’S B2B NATIVE ADVERTISING PROGRAM www.ntent.com | @withntent | 877.861.22304 Delivering Native Content and Video on B2B Websites NTENT powers relevant native search and video experiences across a targeted range of B2B sites with our proprietary search technology. Direct Relationships with B2B Publishers NTENT works directly with the publisher and their advertisers to customize the NTENT platform and native ad delivery for maximum engagement with the target audience. Exclusive B2B Inventory NTENT gives advertisers access to exclusive B2B inventory controlled by us (no networks) – quality, viewable, optimized. Boost Quality Traffic NTENT enables marketers to access an engaged and qualified audience through native and video ads at exactly the right time.
  5. 5. B2B Content Marketing Solutions THE NTENT B2B ADVERTISING EDGE www.ntent.com | @withntent | 877.861.22305 • creates a seamless user experience for your audience • offers your advertisers an effective and simple-to-deploy form of contextual advertising – simple monetization models, no bidding, keyword management, flat subscription model • proven to be effective in market messaging, while focusing on user experience and retention • helps keep users engaged70% of people would rather learn about products through content than traditional ads
  6. 6. B2B Content Marketing Solutions WHAT OUR PARTNERS ARE SAYING… www.ntent.com | @withntent | 877.861.22306 NTENT has been one of our most important partners over the past decade. Their technology has enabled our clients to get the right message to the right people in our industry at the right time. It is an excellent tool which has proven valuable to our advertisers and has helped our efforts in renewing their programs with us each year.” Brad Berger President & Publisher SupplyChainBrain Keller Publishing NTENT is a terrific partner. We have trusted them to work directly with our customers and they have done it professionally and with great respect for our brand. The service they provide is simply the best online marketing tool available. A valuable asset to our business.” Orlando Llerandi Publisher Design Retail Emerald Expositions The NTENT content targeting program provides our customers with consistent measurable return which works very well within the existing digital portfolio we offer to the market. Whether it be supporting our sales teams with initial pitches or handling customer service workload I have found the team at NTENT to be professional and great to work with!” Cameron Marshall National Advertising Mgr. Building | Building Design UBM Built Environment The NTENT team is an invaluable partner for our business development organization. Not only is their semantic/contextual advertising product suite a necessary and important product to sell, the support, execution and delivery of the product is stellar. Furthermore, NTENT management and engineering has actively engaged in making the products more seamlessly integrated into our sites, and deliver class leading performance in the contextual space. I highly recommend partnering with NTENT in order to grow and modernize digital advertising offerings.” Jonathan Christison Director, Commercial Business Development Cell Press Elsevier Life Science “ “ “ “
  7. 7. B2B Content Marketing Solutions THE POWER OF PARTNERING WITH NTENT www.ntent.com | @withntent | 877.861.22307 • Customizable Ad Widgets • No upfront cost, revenue share model • Intelligent, Relevant Placements • Compliments Existing Inventory • Maintain Editorial Safety • Campaign Fully Managed • Sales and marketing support throughout
  8. 8. B2B Content Marketing Solutions www.ntent.com I @withntent I 877.861.2230 search that understands you
  9. 9. B2B Content Marketing Solutions BRAND AWARENESS INCREASED USING SEMANTIC TECHNOLOGY www.ntent.com | @withntent | 877.861.22309 STRATEGY RESULTS CHALLENGE Sino Biological, a leading global biological solution specialist, founded in 2007 in Beijing, P. R. China needed a cost effective way to increase their brand awareness and exposure in the niche field of pharmaceuticals and biotech; as well as within the academic community. Identify the best placement for Sino Biological’s services and products. Cell.com (Cell Press) was chosen, as it is a much respected site in the biomedical research community reaching a highly relevant and engaged audience. With NTENT’s Native Ads; real-time parallels were drawn between structured and unstructured data, allowing us to deliver the most relevant content and ads from Sino Biological based on users’ intent and interest in related articles on Cell.com. Using NTENT Native ads on Cell.com, Sino Biological saw an increase in traffic to their targeted product information on their website in under six months. Attaining their goal of driving brand awareness and qualified traffic to their site. Happy with their result, Sino Biological has already embarked on their 2016 strategy to grow this audience retention on Cell.com. Campaign results over 6 months (March thru December 2015): • Over 12M branded impressions of Sino Biological Content were delivered • Their ads have generated well over 7000 qualified visits from Cell.com to their site • 0.06% CTR attained • Traffic by device: 84% Desktop | 11% mobile | 5% tablet Our company started at the beginning of the year with a partnership with NTENT, and it has proven to have been a very successful collaboration. We provided our key URLs and images of our products to NTENT, which they used to create ads that ran on Cell.com. Our products have received increased exposure compared with other channels where we have posted ads—more effectively and affordably. We will continue our partnership and campaign with them next year.
  10. 10. B2B Content Marketing Solutions RELEVANT, RELATED CONTENT DRIVES ENGAGEMENT www.ntent.com | @withntent | 877.861.223010 STRATEGY RESULTS CHALLENGE Delta TechOps, a division of Delta Airlines, is a full service aviation maintenance, repair and overhaul (MRO) company that is faced with the challenge of expanding their market segment by positioning themselves not as an exclusive maintenance service for Delta Air Lines, but for any airline looking for MRO services. To help create this distinction, they deployed a dedicated site, Delta TechOps, to showcase their solutions and educate their market, but were looking for ways to gain additional reach and touch a more relevant, engaged audience. Flightglobal.com is the leading online news and information provider for the aviation and aerospace industries and is the perfect placement to elevate the solutions that TechOps has to offer the MRO marketplace. But how are all the connections between FG’s content and TechOps solutions discovered? Through a partnership with NTENT, using their semantic search technology and page-level intelligence, relationships were discovered between structured and unstructured data in real-time and in doing so we were able to target the most relevant content and ads from Delta TechOps to the users’ intent and interest in related articles on FlightGlobal.com. These ad placements featured an image and engaging text to increase click-throughs, driving visitors to interesting industry-specific content and multiple lead capture opportunities throughout the Delta TechOps website. Campaign results over 12 months: • 12+ million features on Delta TechOps content • 5,400 visits to Delta TechOps marketing content from Flightglobal.com users Expanding on market perceptions is never an easy task, but with Flightglobal’s Marketplace Recommendations we were able to get the exposure we needed to raise awareness for all the levels of services we provide. Flightglobal, along with the NTENT team, provided excellent support during the launch of the campaign, as well as with ongoing optimizations. Tim Boldt Marketing, MRO Services
  11. 11. B2B Content Marketing Solutions RELEVANT AD PLACEMENTS DRIVE AWARENESS www.ntent.com | @withntent | 877.861.223011 STRATEGY RESULTS CHALLENGE Asta Development, a leading international developer of project, portfolio and resource management software, was looking for a cost effective way to expand their online marketing efforts to establish a stronger web presence and raise the profile of their brand in the eyes of the influencers and decision makers in the construction industry. Fortunately, the perfect vehicle to accomplish their goals was available via a partnership with Building.co.uk, the leading brand in the construction industry, and B2B Ads with NTENT, a semantic ad matching and related content platform powered by NTENT. Driving qualified traffic to an immersive Related Company Resources (RCR) program with Asta Development’s web content and marketing collateral was the first step. This co-branded web presence is where visitors of Building.co.uk would engage with Asta’s marketing content in a familiar setting and was pivotal to the success of the campaign. The NTENT team went to work creating engaging ads, using text and images. These ads would be featured alongside relevant articles as “related company resources” driving visitors to compelling lead capture opportunities throughout Building.co.uk website. NTENT’s semantic ad matching technology was deployed to dynamically make all of the connections between the relevant Building.co.uk articles and the Asta content; encouraging qualified visitors to take advantage of web demos, webinars and free trials. Additionally, Asta’s content was Search Engine Optimized, delivering increased exposure and additional reach. Campaign results over 6 months: • 900,000 branded impressions of Asta Development Content were delivered • 5,000+ qualified visits from Building.co.uk users • 8.7 % lift in unique visitors driven by SEO improvements • RCR program in the top 3 referrers month-over-month We know that a key part of our target market visits Building.co.uk regularly so having a strong presence on the site gives us regular exposure to influencers and decision makers and we can track clearly the numbers of impressions and views. The support we receive is excellent and very responsive so when we have a new message to get out we can get it on the site as soon as it is available.
  12. 12. B2B Content Marketing Solutions THE POWER OF INDUSTRY LEADING CONTENT www.ntent.com | @withntent | 877.861.223012 STRATEGY RESULTS CHALLENGE Master Bond Inc., a leading adhesive manufacturer, was looking for opportunities to expand their digital footprint and for new, creative ways to promote their products online. Being an industry leader for over 35 years, they had a large repository of field tested best practices and white papers surrounding their products, but knew their technical content could do more to reach and educate potential clients and get the visibility their product line deserves. NASA Tech Briefs, a premier online destination where engineers and managers gather to learn more about the solutions to deploy on their next big project, is the ideal place for Master Bond to feature their products in a trusted educational environment. Using Marketing with NTENT, a related content and semantic technology platform, Master Bond can "custom publish" their most relevant product information within the NASA Tech Briefs website. Then NTENT’s semantic technology goes to work scanning the articles to discover where Master Bonds technical and product content would be relevant, then dynamically places “Technology Leaders” adjacent to the relevant articles. There is also a tremendous SEO benefit as Master Bonds content is hosted by NTENT; creating an additional online property that has been designed and optimized to rank organically on all of the major search engines. Campaign results over 12 months: • 401,827 branded impressions of Master Bond content • 15,321 qualified visits from Tech Briefs users • Relevance and targeting brought an incredible 16.1% CTR from hosted content to corporate website • SEO impact was huge, as many search terms such as “electrical insulating glue” or “high heat adhesive” Rank #1 in Google!

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