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LinkedIn and Twitter and Facebook! Oh My!


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There is a lot of territory to be covered on the web these days. Every small business owner is feeling the pressure to get on the social media bandwagon. But, what is actually necessary for your company? And, how do you do it right? Join us for a presentation by Nicole Skuba, principal consultant of Online Marketing Branch, called “LinkedIn and Twitter and Facebook! Oh My!” This quick journey through the forest of social media will cover:

- Setting up accounts and speaking the lingo
- Social networking etiquette
- Tips on utilizing social networks for small business
- Why you should bother

Make sure that you are presenting your best face on the web and in social networks.

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LinkedIn and Twitter and Facebook! Oh My!

  1. 1. Small Business Best Practices and Etiquette on the Dominant Social Networks LinkedIn and Twitter and Facebook! Oh My!
  2. 2. Photo courtesy: Three Rivers Fishing Report Blog
  3. 3. LinkedIn <ul><li>What Is It? </li></ul><ul><ul><li>Social networking site </li></ul></ul>
  4. 4. LinkedIn <ul><li>What Is It? </li></ul><ul><ul><li>Social networking site </li></ul></ul><ul><ul><li>Business-focused </li></ul></ul>
  5. 5. LinkedIn <ul><li>Getting Started… </li></ul><ul><ul><li>Set up a detailed profile of yourself </li></ul></ul><ul><ul><li>Build your network </li></ul></ul><ul><ul><li>Seek recommendations </li></ul></ul><ul><ul><li>Join groups </li></ul></ul>
  6. 6. LinkedIn <ul><li>Making It Work for You </li></ul><ul><ul><li>Status Updates </li></ul></ul><ul><ul><li>Company Page </li></ul></ul><ul><ul><li>LinkedIn Events </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><li>LinkedIn Groups & Discussions </li></ul></ul>
  7. 7. LinkedIn - Etiquette <ul><li>Do… </li></ul><ul><ul><li>Toot your own horn </li></ul></ul><ul><ul><li>Be generous with your knowledge </li></ul></ul><ul><li>Don’t… </li></ul><ul><ul><li>Attempt to link to people you don’t know </li></ul></ul><ul><ul><li>Include overly personal information in status updates </li></ul></ul><ul><ul><li>Spam your network </li></ul></ul>
  8. 8. So true: RT @MagicMedia: Sometimes u need to make sure ur working on yourself just as u would your #smallbusiness 1:19 PM Aug 20th from TweetDeck
  9. 9. Twitter <ul><li>What Is It? </li></ul><ul><ul><li>Microblogging site </li></ul></ul><ul><ul><li>140 characters per tweet </li></ul></ul><ul><ul><li>Skewing older: teens don’t use it </li></ul></ul>
  10. 10. Twitter What did you learn? What made you laugh? What do you need an answer to? What are you thankful for? What ticks you off?
  11. 11. Twitter <ul><li>Getting Started… </li></ul><ul><ul><li>Set up an account for yourself listing your business </li></ul></ul><ul><ul><li>Decide the focus of your tweets </li></ul></ul><ul><ul><li>Build your following </li></ul></ul><ul><ul><li>Join the conversation </li></ul></ul><ul><ul><li>Monitor your following : follower ratio </li></ul></ul><ul><ul><li>Be patient! </li></ul></ul>
  12. 12. Twitter - Etiquette <ul><li>Do… </li></ul><ul><ul><li>Tweet often </li></ul></ul><ul><ul><li>Show your quirky side </li></ul></ul><ul><ul><li>Remember that it’s not all about you </li></ul></ul><ul><ul><li>Respond to your followers </li></ul></ul><ul><ul><li>Consider attending tweet-ups to build relationships off-line </li></ul></ul>
  13. 13. Twitter - Etiquette <ul><li>Don’t… </li></ul><ul><ul><li>Be a spammer </li></ul></ul><ul><ul><li>Carry on lengthy conversations publicly </li></ul></ul><ul><ul><li>Forget that every tweet is public and attached to your name </li></ul></ul><ul><ul><li>Flood your followers’ feed with mundane minutiae </li></ul></ul><ul><ul><li>Feel like you have to follow everyone just because they follow you </li></ul></ul>
  14. 14. Twitter <ul><li>Making It Work for You </li></ul><ul><ul><li>Create a business account </li></ul></ul><ul><ul><li>Target by location </li></ul></ul><ul><ul><li>Offer discounts to Twitter followers </li></ul></ul><ul><ul><li>Tweet about your events </li></ul></ul>
  15. 15. Twitter <ul><li>Helpful Tools </li></ul><ul><ul><li>TweetDeck, HootSuite, etc. </li></ul></ul>
  16. 16. Twitter <ul><li>Helpful Tools </li></ul><ul><ul><li>TweetDeck, HootSuite, etc. </li></ul></ul><ul><ul><li>SocialOomph </li></ul></ul>
  17. 17. Twitter <ul><li>Helpful Tools </li></ul><ul><ul><li>TweetDeck, HootSuite, etc. </li></ul></ul><ul><ul><li>SocialOomph </li></ul></ul><ul><ul><li>HubSpot’s Twitter Grader </li></ul></ul>
  18. 18. Facebook <ul><li>What Is It? </li></ul><ul><ul><li>Social networking site </li></ul></ul><ul><ul><li>Originally created for college students </li></ul></ul>
  19. 19. Facebook <ul><li>Getting Started… </li></ul><ul><ul><li>Create a detailed personal page </li></ul></ul><ul><ul><li>Use the “Settings” feature </li></ul></ul><ul><ul><li>Add friends </li></ul></ul>
  20. 20. Facebook - Etiquette <ul><li>Do… </li></ul><ul><ul><li>Post information about what makes you you </li></ul></ul><ul><ul><li>Add photos </li></ul></ul><ul><li>Don’t… </li></ul><ul><ul><li>Forget that companies look to Facebook for information before hiring. </li></ul></ul><ul><ul><li>Flood your friends’ feed with mundane minutiae. </li></ul></ul><ul><ul><li>Post anything that you wouldn’t want your mother to see </li></ul></ul><ul><ul><li>Post travel plans </li></ul></ul>
  21. 21. Facebook <ul><li>Making It Work for You </li></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Fan page </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Business profiles </li></ul></ul>
  22. 22. Facebook <ul><li>Helpful Tools </li></ul><ul><ul><li>Twitter App in Facebook </li></ul></ul>
  23. 23. Facebook <ul><li>Helpful Tools </li></ul><ul><ul><li>Twitter App in Facebook </li></ul></ul><ul><ul><li>HubSpot’s Facebook Grader </li></ul></ul>
  24. 24. Measure It! <ul><li>Use tools </li></ul><ul><ul><li>Twitalyzer </li></ul></ul><ul><ul><li>HubSpot’s Twitter Grader </li></ul></ul><ul><ul><li>HubSpot’s Facebook Grader </li></ul></ul><ul><li>Answer questions </li></ul><ul><ul><li>What do I hope to gain from social media? </li></ul></ul><ul><ul><li>Is the business earned worth more than the hours spent? </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul>
  25. 25. Which Platform? <ul><li>Sarah </li></ul><ul><ul><li>Reiki instructor and therapist </li></ul></ul><ul><ul><li>Wants more clients </li></ul></ul><ul><ul><li>Wants to learn from other healers </li></ul></ul>
  26. 26. Which Platform? <ul><li>Sirena </li></ul><ul><ul><li>Jazz singer </li></ul></ul><ul><ul><li>Wants to promote her online jazz show and sell copies of her new CD </li></ul></ul><ul><ul><li>Wants to connect with other musicians </li></ul></ul>
  27. 27. Which Platform? <ul><li>Matt </li></ul><ul><ul><li>Database engineer, independent consultant </li></ul></ul><ul><ul><li>Wants continued contracts with federal government </li></ul></ul>
  28. 28. Which Platform? <ul><li>Gillian </li></ul><ul><ul><li>Marketing head for start-up business </li></ul></ul><ul><ul><li>Wants more BtoB customers </li></ul></ul><ul><ul><li>Wants her company to be seen as authority in the IT industry </li></ul></ul>
  29. 29. Which Platform? <ul><li>Cherie </li></ul><ul><ul><li>PR Consultant </li></ul></ul><ul><ul><li>Wants more nonprofit clients </li></ul></ul><ul><ul><li>Has almost no time to devote to social media </li></ul></ul>
  30. 30. LinkedIn and Twitter and Facebook! Oh My! Nicole Skuba Principal Consultant Online Marketing Branch, LLC Phone: 703-463-4280 Follow on Twitter: @nskuba