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Public Engagement in the Digital Age and Handling Web Negativity

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The first step to successfully handling negativity on the Internet is to identify where it's coming from. National Research Center (NRC) describes the four most common sources of Web negativity faced by local governments and shares a few tips on dealing with it.

Sign up for an upcoming Webinar on this topic at www.n-r-c.com/webinars.

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Public Engagement in the Digital Age and Handling Web Negativity

  1. 1. Public Engagement in the Digital Age National Research Center, Inc. Twitter: @nrc_inc
  2. 2. Common Sources of Internet Negativity CRITICS TROLLS HATERS SCAMMERS
  3. 3. CRITICS • Residents, followers, etc. • Disagreements, complaints • May have legitimate grievances can damage reputation when left ignored…
  4. 4. TROLLS • Random Internet users • Mean, rude, nonsensical • Attention seeking can spoil web experience for target audience when running amok…
  5. 5. HATERS • Political opponents, angry residents, lawyers, dissenting groups, council, etc. • Proactive, passionate. • Rally others online can lead to legal ramifications escalating issues…
  6. 6. SCAMMERS • Anonymous • Phishing scams, computer viruses, identity theft, etc. • Want passwords, personal information, disrupt government activities, etc. can pose cyber security danger to organization / audiences if infiltrating the feed…
  7. 7. Responding to Internet Negativity
  8. 8. Proof-read before posting anything Remain objective & dispassionate Get support from others
  9. 9. For Every 1 Hater, You Have 20 Supporters Engage them too & Spread the Love
  10. 10. National Research Center, Inc. Visit us on the Web n-r-c.com NRC serves the research, survey and data analysis needs of local governments and other public sector clients. Moving Communities Forward

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