This is the powerpoint presentation used by Reiko Beach and Lisa Morrissey from The Non-Profit Toolbox at the Ad Club Linkedin presentation 02/24/10.

1. Lisa Morrissey & Reiko Beach
The Non-Profit Toolbox
Tuesday, February 23, 2010

2. So...what are we going to cover?
1. Social Media 101
2. Overview of LinkedIn
3. Best Practices/Hints & Tips:
Profile - Applications - Contacts
4. Review
5. Q & A
Tuesday, February 23, 2010

3. What is Social
Media?
Talking
Participating
Networking
Sharing
Tuesday, February 23, 2010

4. Social Media
A Marathon not a Sprint
A Process not an Event
Tuesday, February 23, 2010

5. Social Media Revolution
Tuesday, February 23, 2010

6. Social Media
Can be a powerful tool to
add to your marketing mix
Tools to reach out and
connect with clients/
potential clients
Your SM message comes
before your Audience
Tuesday, February 23, 2010

7. Social Media
* builds slowly
* provide content
Tuesday, February 23, 2010

8. Tuesday, February 23, 2010

9. LinkedIn
• Allows you to connect TO
people
• And WITH people, as long
as you turn your
connections into
conversations.
Tuesday, February 23, 2010

10. LI Overview
Tuesday, February 23, 2010

11. LI Overview
Tuesday, February 23, 2010

12. profile
Tuesday, February 23, 2010

13. profile
Tuesday, February 23, 2010

14. profile
Tuesday, February 23, 2010

15. Public Profile
Tuesday, February 23, 2010

16. Public Profile
Tuesday, February 23, 2010

17. Tuesday, February 23, 2010

18. Tuesday, February 23, 2010

19. Optimize Your Profile
• Use keywords
• Up-to-date
• Summarize –
brief but effective.
Tuesday, February 23, 2010

20. Optimize Your Profile
• Use keywords
• Up-to-date
• Summarize –
brief but effective.
vv
Tuesday, February 23, 2010

21. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010

22. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010

23. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010

24. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010

25. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010

26. Your professional reputation and
relationships matter
• Extends far beyond
your profile
• LinkedIn
Recommendations
bring liquidity and
transparency
Tuesday, February 23, 2010

27. Your professional reputation and
relationships matter
• Extends far beyond
your profile
• LinkedIn
Recommendations
bring liquidity and
transparency
Tuesday, February 23, 2010

28. Your professional reputation and
relationships matter
• Extends far beyond
your profile
• LinkedIn
Recommendations
bring liquidity and
transparency
Tuesday, February 23, 2010

29. Recommendations
• Reputation matters
• Transparency matters
• Content matters
• Recommendations are
often mutual
• Requesting
recommendations is
normal
Tuesday, February 23, 2010

30. Applications
Tuesday, February 23, 2010

31. Applications
Tuesday, February 23, 2010

32. Reading
Tuesday, February 23, 2010

33. Add Links to other Web Content:
Your wordpress blog
With SlideShare share a
presentation you did, or a slide
show - portfolio of your work
Events you will attend
Poll your network for free
Twitter - Link your Twitter
account
Tuesday, February 23, 2010

34. Add Links to other Web Content:
Your wordpress blog
With SlideShare share a
presentation you did, or a slide
show - portfolio of your work
Events you will attend
Poll your network for free
Twitter - Link your Twitter
account
Tuesday, February 23, 2010

35. Connect, Connect, CONNECT!
• LinkedIn strengthens
and extends your
existing network of
find photo maybe li blog site
trusted contacts.
• Discover inside
connections
• Connect to as many
connections as you can
Tuesday, February 23, 2010

36. Connect, Connect, CONNECT!
• Participate in groups
• Add LI connections –
• Webmail Contacts
Importer
• Colleagues and
Classmates
• Open Networkers
Tuesday, February 23, 2010

37. Groups
• Join Groups
• search by keywords,
interest
• Create your own
group
Tuesday, February 23, 2010

38. Answers
• Ask a question or
answer some questions
• Become an “Expert”
Tuesday, February 23, 2010

39. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010

40. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010

41. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010

42. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010

43. Review: LinkedIn
is not just a resume, website, online business card
•Stay informed about your contact and industry
•Find people & knowledge you need to achieve your
goals
•Control your professional identity online
•Create & Collaborate on projects, gather data,
share files solve problems
Tuesday, February 23, 2010

44. Review: LinkedIn
is not just a resume, website, online business card
•Be found for business opportunities & find potential
partners
•Gain insights from discussions with professionals
•Discover connections for jobs and to close deals
•Post and distribute jobs, find best talent for your
company
Tuesday, February 23, 2010

45. Come to our next event:
March 16: James Library, Norwell 9am-12n 3-
hour hands-on workshop on Linkedin,
Facebook & Twitter: promo code: adclub $49
Tuesday, February 23, 2010

46. Q&A
Connect with us:
Lisa Morrissey: Reiko Beach:
Lidocg.com TRBDesigns.com
LinkedIn: Lisa Morrissey LinkedIn:ReikoBeach
Twitter: @Lidocg Twitter: @reikob
email: Lisa@thetoolboxinc.com email: Reiko@thetoolboxinc.com
The Non-Profit Toolbox:
TheNon-ProfitToolbox.com
LinkedIn Groups: The Non-Profit Toobox
Twitter: @nptoolbox
BLOG: TheNon-ProfitToolbox.com/Blog
Tuesday, February 23, 2010