Gain a view of the infrastructure logically and physically in this real-time demonstration—in under 60 minutes. The session will cover everything from the integration of infrastructure components that generate models of the logical and physical entities and relationships, to health and availability data, to the application of rules deriving state more granularly than red/green up/down, to rules triggering action proactively before a service impacting event, and will finish with dynamic visualization leveraging the latest SVG and Web 2.0 technologies. With these technologies, you can see large amounts of data in concise, actionable views without complexity. This session will prove that "a picture is worth a thousand words" by leveraging powerful techniques that simplify complex data.

1. Business Service
Management on the Fly
- In Under 60 Minutes!
Complexity Presented Simply, Aligned to Business
Kurt Westerfeld Phil Schwartz John Allen
Software Architect Technical Sales Specialist Engineering
kwesterfeld@novell.com pschwartz@novell.com jallen@novell.com

2. Overview
What is BSM?
Describing the End Goal
Organizing and Federating Data
Customizing the Service Visualization
Applying Rules to the Service Model
Demonstration
2 © Novell, Inc. All rights reserved.

3. Data Center
Business Service Management
Business Service Management – Enables IT to
provide a service view of the infrastructure aligned to
the business measuring real-time operations, while
providing control over the infrastructure.
Operating Controlling
3 © Novell, Inc. All rights reserved.

4. Data Center
Business Service Management/Overview - How Does it Work?
Visualize
Browser Based
Java-based
Web 2.0
Client
End-to-End Management Dashboards
Configuration Management
End-to-end Management Configuration Management
Novell Business Novell Business Novell Business
Model and Analyze
® Novell
Service Manager ™
Service Level Manager ™
myCMDB ™
CMDB360 ™
Intelligent Service Model
Data Center Order Processing Data Base
Web Services LAN
Business Metrics
Generated Revenue Inventory Transaction Volume
Federation
Integrate
Management Performance Management Problem Virtual Data Release Configuration 3rd Party CMDB
Trans Value Technology
Trans Volume
Trans Value Discovery Open Source Incident Change Asset Metrics Facility Trans Volume
4 © Novell, Inc. All rights reserved.

5. Business Service Management
Describe Your End Goal
• Build a picture of what is desired from the view
• Survey where information resides that might
support the end view
• Start with a small part of your eventual goal
• Declare success early and often
• Demo to stakeholders
• Expect customization, but plan for an automated
view for most cases (sustainability)
5 © Novell, Inc. All rights reserved.

6. Business Service Management
Organizing and Federating Data
Consider: What data supports this view in our world?
Examples:
> CMDB data
> Asset data
> Discovered information
> Sources of condition and alarms (monitoring sources)
Key Tools:
> Business Data Integrator (BDI)
> Business Service Configuration Manager (BSCM)
> Your infrastructure monitoring
6 © Novell, Inc. All rights reserved.

7. Business Service Management
Customizing the Service Visualization
Suggestion! Build a common view template that renders
the model for any application in a common way.
Why? Putting a picture in front of application stakeholders
early starts a dialog. Value is brought quickly and brings out
the tire-kickers. Expect customization requests as a result.
Key Tools:
– SVG Layout. Customize the views by using class-specific
renderings.
– Novell MyMO Dashboard. Use navigator and layout
®
™
portlets and synchronize their behavior.
7 © Novell, Inc. All rights reserved.

8. Business Service Management
Applying Rules to the Service Model
Key Question: “How should monitoring information
affect reported state of a business service?”
Observation: Not every critical event causes
an outage!
Using algorithms, we can tune the model to report on
problems in the infrastructure and show truly what is
affected by a potential problem.
8 © Novell, Inc. All rights reserved.

9. Demonstration
Summary
End Product – Dashboard view of any service at-a-glance
Build Service Model – Use Business Data Integrator to extract a
database of services and infrastructure relationships
Customize Visualization – Using the SVG Layout view,
customize classes of services and infrastructure elements
to create the end view
Apply Rules – Model the redundancy provisioned for common
services so that a CRITICAL condition is properly prioritized
۹ © Novell, Inc. All rights reserved.

10. Let's Put It All Together
Demonstration
Questions and Answers
10 © Novell, Inc. All rights reserved.

12. Unpublished Work of Novell, Inc. All Rights Reserved.
This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc.
Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope
of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified,
translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc.
Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.
General Disclaimer
This document is not to be construed as a promise by any participating company to develop, deliver, or market a
product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in
making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents
of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any
particular purpose. The development, release, and timing of features or functionality described for Novell products
remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to
make changes to its content, at any time, without obligation to notify any person or entity of such revisions or
changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc.
in the United States and other countries. All third-party trademarks are the property of their respective owners.