Drastically Increasing
Conversion, Virality &
Retention
Jean-Laurent Wotton
Co-founder - WinkoGames
Use Cases from Gaming
companies

 Criminal Case

 Dragon City
Passionate about
Growth & Scalability
Winko Games – Co-founder

Social Point – Chief Revenue Officer
Badoo – Director of P...
CONVERSION
Players must invite in the first session
First Session

TECHNICAL
ISSUES

SLOW
SERVICE
CONFUSING
UI
Conversion - Fix it!
SLOW
SERVICE
Conversion - Fix it!
CONFUSING
UI

Test

Test

Test

Test
Never help the tester!
Mobile design challenge
Conversion - Fix it!
TECHNICAL
ISSUES
VIRALITY
Think it from the beginning
and make it part of the game
Encourage users to FB connect
What makes people invite?
Strong incentive to Invite
Results
RETENTION
Users come back because they get a request
or notification from the game
Requests
App to User notifications
Results
Conclusion
Thank you!

Contact me
• Email: jlw@winkogames.com
• Linked : www.linkedin.com/in/jlwotton
Winko Games - NOAH13 London
Winko Games - NOAH13 London
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Winko Games - NOAH13 London

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Drastically Increasing Conversion, Virality and Retention - Presentation at AdTelligence workshop by Jean-Laurent Wotton, Co-Founder of Winko Games at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Published in: Entertainment & Humor

Winko Games - NOAH13 London

  1. 1. Drastically Increasing Conversion, Virality & Retention Jean-Laurent Wotton Co-founder - WinkoGames
  2. 2. Use Cases from Gaming companies  Criminal Case  Dragon City
  3. 3. Passionate about Growth & Scalability Winko Games – Co-founder Social Point – Chief Revenue Officer Badoo – Director of Performance Marketing Google – Sales engineer & Team lead
  4. 4. CONVERSION Players must invite in the first session
  5. 5. First Session TECHNICAL ISSUES SLOW SERVICE CONFUSING UI
  6. 6. Conversion - Fix it! SLOW SERVICE
  7. 7. Conversion - Fix it! CONFUSING UI Test Test Test Test Never help the tester!
  8. 8. Mobile design challenge
  9. 9. Conversion - Fix it! TECHNICAL ISSUES
  10. 10. VIRALITY Think it from the beginning and make it part of the game
  11. 11. Encourage users to FB connect
  12. 12. What makes people invite?
  13. 13. Strong incentive to Invite
  14. 14. Results
  15. 15. RETENTION Users come back because they get a request or notification from the game
  16. 16. Requests
  17. 17. App to User notifications
  18. 18. Results
  19. 19. Conclusion
  20. 20. Thank you! Contact me • Email: jlw@winkogames.com • Linked : www.linkedin.com/in/jlwotton

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