TVSMILES - NOAH13 London

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Introduction to TVSMILES - Presentation by Frederic Westerberg, Founder & CEO of TVSMILES at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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TVSMILES - NOAH13 London

  1. 1. TURNS VIEWERS INTO CUSTOMERS NOAH13 Presentation
  2. 2. TVSMILES combines gaming, loyalty and advertising in a whole new way • TVSMILES is the first loyalty program that rewards viewers just for watching television ads • TVSMILES closes the gap from TV advertising to interactive marketing down to POS purchase • TVSMILES has acquired over 450.000 users in just eight weeks after public launch in September
  3. 3. Proof of concept Strong consumer adoption App Usage • 90 minutes average time per month • 3,2 minutes per session • 70 TV-spot detections • Over 30.000 Facebook-Likes Successful business model Distribution & Retention • Over 10.000 Five-Star Ratings • Top 3 overall app store ranking Monetization • 100M SMILES collected and over 10.000 premiums redeemed
  4. 4. Proof of concept TV works as distribution channel App Usage • Over 450K new users in just eight weeks • Up to 100K daily active users • Low acquisition cost (CPD < 0,7 EUR) • Already above average retention Successful business model Distribution & Retention compared to top mobile games Monetization
  5. 5. Proof of concept Advertisers like TVSMILES App Usage • 120K EUR revenue in the first two months • Over 70 leads with top TV advertisers • 1M EUR sales pipeline for Q4/13 • Proof of profitable user acquisition Successful business model Distribution & Retention Monetization
  6. 6. Engage and monetize TV viewers 3 complementary engagement levels: C  A = Spot extension to the second screen  B= Deepening of Brand Experience with Gamification  C= Call to Action and Lead Generation SOCIAL ENGAGE Facebook B WEB ENGAGE Website A SPOT ENGAGE TV Spot BRAND ENGAGE LEAD GENERATION Quiz App Download Poll Coupon Video Voting Sweepstake
  7. 7. Broad product portfolio for every marketing objective  Sweepstakes  Product –Sampling  Test-Users  Produkt-Quizzes  Polls  Votings  TV-Spot Detection  Video Challenge  Couponing  Discount and Special Offers  Gift Cards  Facebook Likes  Mobile App Downloads  Website Links
  8. 8. Valuable customer data and insights TV Viewing Personal Profile Kathrin Weber kati1977@web.de Belgradstr. 34 80805 München Marketing Permissions Push-Notification Email Telemarketing Top Brands Viewing share 10% 10% 30% 25% 9% Born: 12.04.1977 Social Graph Top Affinities 12% Top Formats
  9. 9. Milestones & roadmap Q2/2013 Q3/2013 Q4/2013 Q1/2014 Q2/2014 Product 0.1 Start (March 1st) 1.0 1.2 2.0 3.0+ TV-Launch (Sept 2nd) New Features International - New scalable backend - Reporting system - Content Management Tool Public Beta (May 6th) - Invite a friend (viral) - Push Notifications - Redeemable Coupons - Local market adoptions Marketing User Acquisition Channels Facebook TV-Advertising / Partner Spot Integrations Invite a friend External Retention Triggers TV-Advertising/ Partner Spot Integrations Push-Notifications Editorial TV-Integrations Social Sharing
  10. 10. Rollout to European key markets in 2014 • • Experienced local management and sales teams with long lasting industry networks already recruited (ES, UK, IT) • UK Existing relations to major broadcasters and media houses in European key markets Multi-language/currency software platform as well as reward fulfillment partners enable quick local adaptions Germany (HQ) Spain France Phase II rollout markets include: - Turkey - Poland - Nordics - Russia Italy - USA
  11. 11. User and revenue growth in M 50 48 45 40 35 30 23 25 22 20 15 10 5 9 8 2,4 0,8 0,3 0 2013 -1 4,2 3 0,2 2014 Users 2015 Revenue EBITDA 2016
  12. 12. Experienced management team CEO - Frederic Westerberg (37) CTO - Gaylord Zach (34) Brand Sales, Marketing Platform Development, Product Management • 12 years entrepreneurial experience in interactive TV. Launched startups in DE and USA • 12 years experience in interactive TV • Introduced and established cross selling in TV business in GER, UK, ES and USA • US social TV startup entrepreneur • Pioneer in mobile gaming and TV loyalty. • 5 years mobile application development • Developed audio matching technology for leading US TV loyalty startup CSO - Christian Heins (39) Agency Sales, Finance • 12 years interactive TV and advertising sales experience • Introduced performance based television advertising in Germany for ProSiebenSat1 Group, RTL and Discovery Networks in 2001 • Established iTV as first performance media agency in Germany in 2004
  13. 13. Summary Product milestones Financing milestones • User acceptance proof • 210K Friends, family funding in March 2013 • TV works as efficient distribution channel • 250K convertible notes in June 2013 • Monetization model proven • 800K as convertible note pre A-round • Multiple top brands on board • 5M media deal with ProSiebenSat1 • 120K revenue first 8 weeks • 2M A-round EOY 2013 for further product • Profitable customer acquisition development and international rollout • 100K monthly revenue run rate Q4/13 • 750 K users EOY 2013 13
  14. 14. Smile with us! Contact: Frederic Westerberg TVSMILES GmbH Mommsenstr. 11 D-10629 Berlin FON +49 (173) 563 3550 frederic@tvsmiles.de is a registered trademark of TVSMILES GmbH Copyright 2013 TVSMILES GmbH - all rights reserved

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